ON THE PURSUIT PODCAST (PRST)
On the Pursuit (PRST) Podcast connects with entrepreneurs, movers and shakers that are making a real impact in life & business and we share these stories to motivate and inspire you to take action in your life. Now kickback and enjoy the show whether you are chilling, working out or on-the-move.
ON THE PURSUIT PODCAST (PRST)
Build a $250,000 Brand with Joe McCarthy
Joe McCarthy shares his journey from sustainable farming to digital marketing success, revealing how investing in his personal brand helped him build a thriving business with over 400,000 followers.
• Moving to a new environment forces growth and networking opportunities
• Most successful influencers invest in their initial growth before scaling organically
• Finding your authentic voice requires identifying core values and beliefs
• Knowing who you're targeting allows you to craft messaging that resonates deeply
• Quality content that creates mindset shifts is more valuable than posting frequency
• Closing high-ticket offers in DMs is possible with the right brand foundation
• DM outreach can be systematized and delegated once your process is proven
• Having clarity on your "why" is essential for maintaining consistency
• Charging appropriately for your offer builds perceived value and client commitment
Text Joe at 540-877-5380 with the word "clarity" to receive his free Clarity Workbook, or visit @RealJoeMcCarthy on Instagram to learn more about his Bulletproof Branding Accelerator program.
My clients, my followers, my fans that, like I, didn't grow to 400k completely organically.
Speaker 2:You left, you know, virginia to come to Florida to expand. So why do you think that's important for someone to leave where they're from, to be in a new environment, to expand and to grow?
Speaker 1:It's like you're comfortable, right, I mean if you can move out and go somewhere completely brand new. It's like now, all of a sudden, you're forced to make new friends, you're forced to challenge yourself, you're forced to step into this unknown which I think is is healthy because, um again, if you're just in this area where you grew up for 10, 20, 30 years, it's like there's really no way you can grow there what got you into social media and brand building and stuff like that?
Speaker 2:like how do you?
Speaker 1:find yourself in this space. I was probably 14 or 15 at the time. Um, this other farmer, like in my area, was using social media, was using instagram and facebook to essentially sell his products in market. I instantly saw that I was like selling out of my farm products. I was selling out of my stuff, making a lot of money. So that's when it really clicked like okay, social media can be used for business and benefit as well. As you know, wasting time, so I wanted to make sure that I was using it to my advantage, as a tool.
Speaker 2:What's up y'all? Welcome to another episode of the Honor Pursuit Podcast. We interview entrepreneurs six, seven, eight figure entrepreneurs who have incredible stories, actually built things, actually did real things, and I'm bringing that information to you guys so you can understand how you can get to your goals faster. Today's episode I got my guy, joe McCarthy. Now he has an amazing story. We're going to get into that, but he's also going to tell you how you can actually leverage social media to grow your business, personal brand or whatever message you got out there, and actually what you actually need to do to do it, because there's so many different ways to do it. All this white noise but he's going to let you know how to really get to it. Joe, what's up, man, what's up? Appreciate it, brother.
Speaker 1:Yeah, man, so you're brand new to Florida.
Speaker 2:Yeah, you just moved out this way.
Speaker 1:Seven eight.
Speaker 2:What actually brought you here? Why was the move? Because you was on the West Coast previously.
Speaker 1:Yeah, yes, I was all the way up in Northern Virginia and I mean I think it's like the cliche story. Like you know, the area was kind of rural. I felt like a big fish in a small pond, right. So I decided, hey, I need to make a change, do something uncomfortable. I feel like a lot of major growth happens when you're uncomfortable. So I was like I'm just going to make this big transitions, big move down to, you know, south Florida, cause I feel like number one. I mean, the networking here is insane especially in the digital marketing space.
Speaker 1:I'm sure you know, like everybody down here is kind of doing similar vibe and also I kind of put myself out there where it's now. Now I feel like a small fish in a big pond. So motivates me to do better. And I've always wanted to live in the south florida area. You used to travel down here for vacation. I have buddies, colleagues, partners that also live, you know south florida miami area. So I'm like I mean, why not move right?
Speaker 2:you only get one life so let's talk about that a little bit deeper. The reason why I'm asking that is because, uh, actually yesterday I was talking to a friend now we're both from b. He actually left Boston, I would say maybe two years ago, to live in Houston with his family and he opens up restaurants. Now we talked about him opening up a new restaurant concept that he saw that was in Miami. He's like yo, I think I want to bring this back to Boston. So I said to him I'm like bro, you've been there your whole life. You just moved to Houston. Why would you want to bring a concept back to a place you've already been with the same people that know you, in the same city that you know, and the audience ain't going to be that much bigger. Why do you think that would be successful? So the reason I'm asking this is because I want to get your take. You left Virginia to come to Florida to expand.
Speaker 1:So why do you think that's important for someone to leave where they're from, to be in a new environment, to expand and to grow? I mean, I think, if you're in the like you're basically in an area where you know everyone, you know the surroundings, it's like you're comfortable, right? I mean, if you can move out and go somewhere completely brand new. It's like now, all of a sudden, you're forced to make new friends, you're forced to challenge yourself, you're forced to step into this unknown, which I think is is healthy, because, um, again, if you're just in this area where you grew up for 10, 20, 30 years, it's like there's really no way you can grow there. I mean, you could, yeah, I guess, technically grow, but it's like, at the end of the day, there's only so much you can grow in an area that you're familiar with. Um, and then again the networking down here.
Speaker 1:I think, especially if you move to somewhere like Miami, or you know Texas or these major places in the US, I mean these are like the spots right, like it's the hub. So I think, especially if you plan it correctly and you know, like, okay, I'm gonna move to this area where I get access to a really solid network. I get access to you know the best locations. Also, also, just, I'm in the digital marketing space so I create a lot of content. So it's seen just scenery wise, like you know, it looks a lot more credible. It looks cooler on camera on your brand. So I was very strategic and methodical about it. But, um, yeah, I think if you're like a young kid, or even like 20, 30 years old, and you're just like in this familiar area, it's like there's really only so much that you can grow there.
Speaker 2:In my opinion, so talk to me about you just moved to a brand new city Not you specifically, but I just want to kind of paint a picture. Someone just moved to a brand new city and let's say they're in real estate. Yeah, you know what I'm saying. Their social media is okay, it ain't too crazy, but it's doing decent. They're going to a real estate event to network. How would they take advantage of that place, this networking event they've never been for real estate and then leverage that audience to help grow their social? What's something that they could do? Is your podcast still not monetized? Albo has over 2 million podcasts on their platform, but only 450,000 of them are active. The truth is, 90% of podcasters quit before episode 10, and of the remaining podcasters, only half of them really know how to get money and they rely on brand deals, sponsorships and a large audience. So if you're really ready to scale your podcast to 100K, click the link below, book a call and let's see if you're a good fit for the program.
Speaker 1:I mean, especially if these other people that you're networking with have solid audiences. It's always good to collab and network with them. Like, do something like this, hop on a podcast, get on Instagram live. You would just like chop it up and film it and you can put it up on your socials, put it up on YouTube. I think it's always good to leverage an audience.
Speaker 1:But I think before you even do that, like, there's a lot of like foundational things you should do just with your own personal brand. Because I tell people all the time it's essentially like your new resume, your new business card. So you want to make sure that you have yourself a credible first impression. So before you even go to like networking events, before you try to DM, people say like, hey, can I get on your podcast, can I do this and that? Can we network some way? You want it to be very beneficial for the other half as well.
Speaker 1:Yes, for you, you're probably going to leverage their audience to come to your page and follow and maybe even potentially get clients. But like what's in it for them? Like people are naturally selfish, so you always want to paint the picture of like, giving value to them first, where, like, you have some value to give to their audience, you have an audience of your own to give to their audience, because then they're a lot more likely to actually like get you on a podcast network, collab, uh, stuff like that. So I'm just big into like building your foundation first, building your brand, um, just making sure that you have a solid first impression. And then you know go out, network with people, go to events and you know collab with them so what are you saying right now um on social that you feel like people are doing wrong?
Speaker 1:I'd say the biggest thing is you. They're just regurgitating other people's content, like I think you. Actually you interviewed wes watson, right. Yeah, so, like I love wes watson, I think he's got a great program, but I think one thing that he does and similar like with andy elliott, these other guys have like massive cult-like followings is with their programs they almost like create carbon copies of themselves, right.
Speaker 1:So it's like with me I'm very big into, before you even start posting, for you to jump into the social media space, you need to really do the deep work on like, okay, what do you stand for? Like, what are your beliefs? Who do you help? How do you help them? What makes you different from everyone else? Because, again, going back to like Wes Watson and his programs, I think he, he does, he does great stuff, but, um, I feel like he just creates these carbon copies where it's like you know he's tatted up shirtless, screaming at the camera and I now I'm ripped and rare, yeah, exactly, but I see so many other doing the same thing adult, yeah, like adult men on, like buffed up, and they're like screaming at the camera.
Speaker 1:I'm like there's nothing necessarily that you're saying differently from all these other gurus, right, it's like you're just regurgitating the standard mindset, motivational, you know, mumbo jumbo. It's like you don't have any specific beliefs of your own necessarily. So I think first thing is just figuring out like what do you believe in, what do you stand for? You got to do the deep work and figure out, like, how to find your own voice. Like that's something that I'm big into with my program that I launched is I want you guys to like really do that work on figuring out like, okay, who are you? Who's brandon, who's joe? Like paving your own lane.
Speaker 1:The reason why west is so successful, the reason why andy, elliott bradley, all these massive entrepreneurs are so successful, is they're not copying or regurgitating other people's content. They are like their own brands brands, 100%, yeah. So I think that's the biggest thing is you guys need to focus less on copying other people. Like, yes, you wanna like kind of deconstruct what's working right. Like I might go to pages in my niche and like kind of go through the content and see like, okay, four of these posts went mega viral. Why did they go viral? Take some of those little aspects and, yes, incorporate it into your content, but at the end of the day, it's like you need to find your own voice. I think a lot of people struggle to figure out how to find their own voice Got you.
Speaker 2:So you're saying pretty much more people are copying what they're seeing and trying to emulate the success that they see other people again, instead of actually doing the work themselves, finding out what their core values are, what their strength, what their weaknesses is, who they're actually talking to, who they're speaking to, stuff like that and then obviously having something of quality to deliver. But I would agree, I think it's easy because I think a lot of people they kind of they stare away from actually doing the work when they want the result. So they're like, if I copy Wes or if I copy Andy or Bradley, maybe I'll get that result, but not seeing the work that they did. You know what I'm saying, that they're doing either behind the scenes or in general right, or the struggles that they had.
Speaker 2:It's easy to say you know what I want to get that car, how do I get it? Okay, cool, I just go to dealership and buy it, but they're not seeing all the pain someone went through to put in position to then, actually, you know, get the car right. Yeah, yeah, so so, okay, cool, I think. I think that's important is it is there like a formula or, um, a blueprint that one can do to figure out core values messaging. You know I'm saying that's actually something in my program.
Speaker 1:I call it the clarity work man give it to us bro.
Speaker 1:Yeah, so I got this, uh, from a coach years and years and years ago, and so it's basically called the clarity workbook. It's clarity work, clarity work, and obviously the goal of this is to gain insane clarity on like every single thing, like ask questions in there that, like you wouldn't even think to ask yourself, but it gives you clarity on the things that are actually important to build your own voice. I mean, some of the basic questions that we don't even really answer for ourselves is like you know, what do you stand for, what do you believe in, what do you not believe in? Like there's things online where people will give their own take right, saying like, hey, I think that this is actually not true, especially in, like you know the fitness space. Like you might have some other take or some controversial take on, like macros or nutrition or form of you know workouts. Like you can tailor that to real estate and do that into other coaching areas. I mean you can take anything and give your own spin on it.
Speaker 1:So, like an example, for me, it's like I don't believe that you necessarily have to grow your social media completely organically. Like I'm a big proponent in investing into myself, investing into my brand, and so the thing is some of the biggest influencers, entrepreneurs, coaches out there they're investing tens of thousands of dollars per month 100 their content to their growth, into their branding, their marketing, you know ads, lead gen, all kinds of stuff. So it's like why wouldn't you take some of your money or whatever you have and invest it into, you know, propelling yourself? Because I see a lot of people. They spin their wheels. They kind of just like're grinding, they're trying to grow, and I dealt with this for like three years just posting content, assuming that eventually I'm going to go viral and somehow grow my brand. It just it doesn't always work like that. Like 99% of the time, every person that you see over 50, a hundredk on instagram invested initially.
Speaker 1:I mean, I'm very upfront to my clients, my followers, my fans that, like I didn't grow to 400k completely organically. I tested things. I invested into those like dumb celebrity campaigns back in the day to grow. I invested into like bots and stuff like that. I'd say, like 50 of my followers are not all. They're kind of bogus, like, yeah, some a lot of them are real but they're not targeted, they're not as active. But what's interesting about that is because I grew to, let's say, 40 to 50k, you know, not organically. What that did for me is it did build a little bit of credit it gives you perceived value.
Speaker 1:Yes, it gives me some perceived credibility, perceived value, and then what that did is I basically utilized that and went out and I started DMing people, I started networking with people, hopped on little podcasts. So I used I used that initial foundation, even if it wasn't like a hundred percent targeted. I use that to start to build some snowball effect and start build some momentum so I could grow organically. So now what I've done is taken that foundation and now I have built a lot of like a solid, like organic following. But I did that because I initially invested into growing my brand. I invested into getting some like random press articles and I think a lot of people have this stigma, thinking that like if they invest into their brand, they're like cheating.
Speaker 2:Yeah, I think it's very interesting that you say that and I'm very happy that you actually, that you're very transparent about that, because I think to your point. I think there's an underlining stigma in the air that people feel like they have to be 100% organic. It's like oh, I don't do ads. Sometimes we hear these campaigns like I don't do ads.
Speaker 1:I've never run into ads.
Speaker 2:I'm like it's not a flex, it's a tool to get your stuff 100, and I think that sometimes people are delaying the growth or, uh, the ability to get in front of more people because they want to stand behind the shield of I'm doing it this way, right. But if you think about it like okay, cool, did. Like I have a whole campaign that I'm about to release around the election with podcasts, specifically, right. If you think about trump and kamala, how, how did trump get his messaging out podcast right? And if, and think about kamala, before she actually was kind of thrust up there, she only had, I think it was like seven or eight months to do her campaign, so for her to get in front of big audiences, she got on podcasts. You know what I'm saying Now, granted, they're at a level where they're probably not paying to go on pods.
Speaker 1:Well, Kamala spent a shit ton on the wrong stuff she did 100%.
Speaker 2:But, yeah, because she spent a lot on influence marketing, yeah, which didn't pay, which we could talk about that as well. But I guess my thing is, whether you're on a podcast and you had to make an investment, whether you're on a podcast and your personal brand and that value got you in the seat for free, or whatever the case may be, every single time you can get in front of someone is important, and I really feel like people discount a podcast of an audience of 50 people versus getting in a room of 50 people, because I always tell them something like this If you're on a podcast and it's brand new or it doesn't get a lot of views and let's say that episode got like 50 views, the 50 views can continue to grow over time. Yeah, and you have the content that you can actually reuse and put out. If you get, if you get, a room of 50 people, some people may think that's more valuable because it's actually 50 real people, but if they left that room, you can't ever recreate their room again. People got schedules, they got to go back to wherever, wherever they were before, location, stuff like that so the podcast is actually more valuable.
Speaker 2:So, with you utilizing investments right. What are some of the things you learned that worked, that didn't work, that would help you grow your personal brand. And and if you had to give people four or five things based on your experience to help to move a little faster, what would you say based on you know, like I said, your experience?
Speaker 1:yeah, I mean. So there's one side of the equation which is like investing into the actual brand itself, whether that be growth.
Speaker 2:Press articles reach ads, so you think press is still important, press articles still I think it's good to have like a handful.
Speaker 1:I don't think you need to have a massive amount like I probably have like a dozen or so, but like they're like men's journal yeah, so they're pretty top tier. So I might like what, if you do have money for press articles, maybe get featured in three to five? Okay, take those, post it on your instagram story. Take that, put in your highlight called press.
Speaker 2:That way at least people know okay this guy has been credible featured in some press so so get, so get, so get a little bit of press yeah, so press, I'd say, is number one?
Speaker 1:all right, that's not even number one, honestly, because I think there's someone on the list. What ain't the number one?
Speaker 1:thing, yeah, so like, and that's the thing is, there's one side which is investing into the actual brand and credibility. There's a whole other side which is investing into yourself, your mindset, just like basic skills. So, in my opinion, honestly, with my coaching, I've invested probably a hundred thousand dollars into branding, into, you know, just self-growth, into my own um, you know, personal coaching, like. I've probably invested 80 of that into like one-on-one coaches, right. So I think, honestly, that's the stuff that's really catapulted my journey figuring out like my own voice, figuring out like, what do I stand for, you know? Figuring out how to actually get leads on social media that's another so you think it's important for them to get a coach big time.
Speaker 1:Yeah, I would definitely recommend, and you could invest into group coaching and like basic coaching if you don't have a lot of money, but in my opinion, a one-on-one coach is like the best investment possible all right.
Speaker 2:So we're gonna do some. We're gonna do some articles, which is I say that's like front facing yeah, rear face wouldn't be. Get a coach right and if you can do um, uh, coach and do one-on-one or group, you just want to have some type of coaching. What else would you suggest? We're growing our personal brand from scratch Again.
Speaker 1:You got to do the deep work, you got to figure out the values Clarity workbook.
Speaker 1:Yeah, do the clarity workbook which I can give you guys access to at the end of this. And I would say, for building the foundation, you need to understand who you're targeting, who's your ideal audience. You need to speak to them in a way that's going to actually produce results. Get them to book a call with you, get them to follow, you, share your stuff. Um, and to do that you need to have like very crystal clear messaging. So give us an example of that.
Speaker 1:Yeah, so like, for instance, a lot of people, I think they say they target fitness coaches or they target, or let's say, you're a fitness coach and you're targeting you know, 30 year old moms. It's like you might have like basic info, like hey, I'm going to help you lose 20 pounds and build some confidence and, you know, maybe gain a little bit of muscle, but it's like that's such like surface level stuff. There's so many layers that you can go that get super deep, where I mean you're able to like almost understand them more than they understand themselves so could you give us an example of like, a clear message, like if you were a?
Speaker 1:fitness coach. Yeah, so like I think, like let's say you're a busy mom and you have a few kids and maybe you're a little bit overweight, it's like, yeah, you can say you're gonna do this, that and the other thing. But if you can really talk to the heart of like, hey, you know, I don't just help you lose weight and gain some muscle, I help you like really build the confidence so that you can thrive in your marriage. I help you gain more energy, gain more clarity, let's say you know not. Let's say you don't target moms, maybe target dads.
Speaker 1:I see a lot of fitness coaches they target like busy dads, but they don't know how to speak to them. So like one example of like diving into those deep layers is like, hey, do you want to like walk your daughter down the aisle when you're 55 years old? Well, you're not going to be able to do that if you're 100 pounds overweight, you're eating like shit and you're just, you know, kind of like coasting throughout your life. Right, it's like you got to dive into that like future pacing Comment walk daughter here.
Speaker 1:So it's like, it's like, it's like you really gotta dive into, like the heart, like what are they struggling with? That's. The other thing is you want to paint the hell that they're going through. That's good, yeah. But then you also want to paint the heaven that they could potentially get into if they sign up with your program are you a busy dad and you're overweight?
Speaker 2:do you want to walk your daughter down the aisle when she's about to get married? Well then, put that sandwich down yeah, exactly, dude.
Speaker 1:So you gotta really talk to the heart of that man that's gonna go for like work too. It's like are you a busy dad and you just don't have energy to show up in your office and show up and work? It's like, what's that costing you? Right? Like, maybe because you're so overweight and you don't have the energy, maybe you can't take as many sales calls. You just don't show up as the best version of yourself. What's that higher version of yourself? And like, if you're not living that you're probably probably costing you thousands of dollars per month. My program is X amount of dollars. It's one time payment. It's like you sign up here, we get you to the highest version of yourself. You show up better in your work, show up better in your marriage. You have more confidence. It's like you want to speak to the hell that you're.
Speaker 2:So I definitely want to talk to you about the culture program in a second, but let's go back a little bit. I feel like we gave. We gave them a little bit of, like, some of the value to provide. Yeah, now I want to give them a little bit of your story. So, like, how'd you end up? You know gym social, what got you into social media and brand building and stuff like that. Like, how did you find yourself in this?
Speaker 1:space. You find yourself in this space, well, yeah, so, like I mentioned, I moved down here recently, so originally from northern virginia and up there my family had a little sustainable farm and it's completely rural in the middle of nowhere.
Speaker 2:You said you got the green thumb, yeah, and I think that's honestly where I, where I learned my work ethic.
Speaker 1:It's like I mean, on the farm I was like a 14 year old kid. I'd wake up super early before school, feed the chickens do you know x, y and z and then go to school and then I have to, like, feed them afterwards. It's almost like I had like a five-hour job in addition to school and it was very rigorous work. So I would say that's where I kind of work ethic. And then what's funny is so I I was I almost made a business out of my farm. I've always been entrepreneurial. I was selling like airheads at school.
Speaker 2:I made like 800 bucks doing that you selling airheads at school's crazy. Yeah, bro, I'm gonna airheads I bought.
Speaker 1:So the funny I bought like a box of airheads for I think it was like 100 bucks on amazon back in the day and I think there was like a thousand airheads and I resold them all for like I don't know if it was either 50 cents per airhead or like a dollar per airhead, and I like a thousand yeah, a thousand for airhead, like I mean a000 per airhead, I mean $1 per airhead.
Speaker 2:You're going to get that for sure Big time. So we made a good ROI on that. That's good yeah.
Speaker 1:So, yeah, I was always kind of in the business. I always wanted to be my own boss, be entrepreneurial. So I was basically making a business out of the farm. I was trying to sell chickens, eggs, all kinds of random products. But what I came across is like my bottleneck was I couldn't get the sales. So, like I was putting out road signs, I was knocking on doors, I was doing all these like old school methods, just trying anything I could potentially think of to sell this, like fridge full of eggs or like the freezer full of chicken, and it's like nothing was working.
Speaker 1:So I saw randomly, like I think I was probably 14 or 15 at the time this other farmer like in my area was using social media, was using Instagram and Facebook to essentially sell his products and market. So I think that's when I kind of it kind of clicked like okay, maybe I could use social media, build a small brand, like just share my day to day with the farm going over like what I'm doing for the day, and maybe I'll build like a small brand. Within like a month, both of them grew to like two to three thousand followers each and there's a lot local too, which is nice because I instantly saw that I was like selling out of my farm products. I was selling out of my stuff, making a lot of money. So that's when it really clicked like, okay, social media can be used for business and benefit as well as you know, wasting time, so I wanted to make sure that I was using it to my advantage as a tool.
Speaker 1:So, fast forward, like I'd say, three to five years, I was really getting immersed into just business books Napoleon Hill, you know, grant Cardone, robert Kiyosaki, just a lot of like the classic books that people usually kind of get into and then I came across the funny thing is is with the farming stuff. So, kind of going back to that, um, I do a lot of like, I did a lot of sustainable farming and this guy named joel salatin was like the pioneer of like the sustainable farming movement and ty lopez was his first like apprentice oh yeah, I remember that story.
Speaker 1:He meant, I mean he mentions, uh, joel salatin all the time. So the funny thing is is joel salatin lives like a couple hours away from our farm in virginia. I met joel salatin in person and then I saw him go on like this big like london real podcast and oh yeah, I know london real.
Speaker 1:And he was saying like hey, I was driving in like I think the guy the interview was asking like what was it like driving in ty's lambo and I was like who's ty? This is when it really started to kind of just. I saw ty lopez's smma course and I was like you know what? I don't know like what it is, but he's got cool cars and there's something in here.
Speaker 2:He's got a lot, he's got the life. You know something about something yeah, he's got something.
Speaker 1:He knows something about the marketing space, so I bought his course. My parents actually said like don't do it, he's a scam how much was it at that time? It was like probably $7.97 or something like that. Ain't that crazy. Think about it.
Speaker 2:Think about it $7.97 to get access to some information that I know you made way more than $7.97. That catapulted my career. And then think about and it's none against what your parents say, but they say don't invest this guy's a scam. Why do? But they say don't invest this guy's a scam, right? Why do you think that? Your parents said that? Is it because some dude on the internet like just spewing information, like grab, buy my thing at this price? What do you? What do you think it?
Speaker 1:was well, I think yeah. So my dad actually did a little bit of research on ty lopez research and obviously if you look up like is ty lopez a scam, is brandon a scam right, it's like you're gonna, naturally get those couple youtube videos that say like hey, you know, tai lopez is a scam because x, y and z and you take one video and you just assume okay, well, he's a scam it's like everyone's gonna have especially I mean donald trump don't want bankrupt a bunch of times.
Speaker 1:He's president to be president you gotta have like 50 of the world. Completely hate you for sure, or whatever right it's like so it's like in the social media space it's not that bad, but it's like you're still gonna get haters if you're doing anything worthwhile, right? So I guess, yeah, my parents were kind of just like hey, this random hater online said he's a scam, so I don't think it's a good investment. I think they're also old school a lot of people.
Speaker 2:They're old.
Speaker 1:They think if you're investing X amount of dollars into online programs and courses, it's like automatically a scam.
Speaker 2:Which is interesting because school which Don't even get me started on college and all that I mean I think we need to right, just because it's kind of programmed for people to this is the way, or this was the way. Yeah, that, even though if you look at the numbers, one may say, okay, well, people graduating these jobs can't pay them what they just invested in to go to school. It's insane, right. So how come this is not a scam, right? So it's interesting. But at the the same time, it's because that that messaging has been indoctrinated and then there's really no other option other than, let's say, go to school. So if you're like, well, okay, well, if I'm not gonna go to school, then what am I gonna do, you know?
Speaker 1:yeah, and that I mean it made sense back in the day to go to college, because that's just what everyone did and at the time it was pretty necessary to get a degree to go get a job. But it's like in this new landscape, the digital marketing world, it's like this really makes no difference yeah matter of fact, you're kind of digging yourself into a hole.
Speaker 1:So, yeah, I mean I obviously skipped college. I instantly went into marketing branding. I moved out as soon as I graduated, at like 18, into my own little apartment, went right into business. I mean, I'm pretty sure my classmates are technically like just now graduating and to think of like they're not, they haven't started they haven't gotten into the real world like they have not even, uh like, entered their jobs.
Speaker 1:They have not even. I mean, I have a wife, I have a two-year-old daughter. I moved to miami. I live on like 30th floor. It's like I have a massive business. It's like to think of like what I've built in that time span of these people just kind of coasting in college, it's, it's wild you could probably um.
Speaker 2:Are you hiring? You got jobs for them? Yeah yeah, you got, you got a couple positions, dude, and I got people.
Speaker 1:I got people hitting my dms daily.
Speaker 2:Yeah, it's competitive so so listen, if you went to school with joe and you about to graduate, you need a job. Hit that dm, he might have a position for you.
Speaker 1:Yeah, I've actually had a couple people back in high school who used to hate pretty hard on me for, like, skipping college, going into entrepreneurship. And yeah, they actually hit me up. They're like are you hiring? It's like there's that, there's some cool. I can't remember, I'm gonna butcher it, but it's like you know. You know you made it.
Speaker 2:When, like, your haters start asking if you're hiding something, like that yeah, yeah, no, that's true, that's true, that's a really, that's a really good point, man. So, um, what's, what's one or two things that you got out of that tie course, like you said, to help really calipote your, your career. But what was it? At that point, this was like one of the first courses you invested in. So what was one or two things that was kind of eye-opening and kind of led you to create some momentum?
Speaker 1:I think it's honestly similar to grant cardone's 10x rule. I think that I kind of learned the same thing in both of the.
Speaker 1:I learned in the course and also in the book, which is like setting bigger goals like I think I just had like these blinders on saying like maybe I could charge you know one or two hundred bucks for like a little service. But I learned in the course like dude like he was, he had clients charging 2,500 bucks for a service like 3k a month. I think it just kind of opened my horizons like what was actually possible. I think that was the biggest thing I learned from the course is like you know, if you have the value, I mean, people will pay two, three, four, five thousand dollars. Like I never dreamed of being able to have a service for like a program for like four or five k. But it's like here we are and I have one right and down the line it's probably gonna be 10k yeah right, but four, four or five k right now cheap compared to.
Speaker 2:I was gonna say listen, if y'all watching the podcast right now, what's the?
Speaker 1:link. What do I gotta do? Gemsocialcom? Book a call. Let's chat one one on one. I mean, dude, the program is insane, like everyone that goes through it. Yeah, we're about to talk about it in a second but.
Speaker 2:I just, I just had a segue four or five k right now to get the information that he has is going to help you level up your personal brand.
Speaker 2:Uh, y'all need to just click pause the podcast right now, click that link, book a call, um at gym, social. And because, like, like I said, I could tell you right now just from my experience of being um, uh, in a space, four or five k not a lot of money, yeah, and especially for the ROI that you can get, and some of y'all are probably like one or two moves away from what you really need to do and you might be charging much lower than you probably should and you could probably get that. So that's probably like one or two tweaks that he could give you. Yeah, and then in less than 30 days you could probably 2X or 3X. 60 days you could definitely probably 2x or 3x 100. So click that link below head over to his website book, book a call and um. I also want to encourage y'all too, because 10k isn't a lot of money either, but if you could get it for four, why would you not move? And I'm pretty sure that there's multiple ways that you can like get into, get, get into the.
Speaker 2:Uh, the program right, they got yeah like multiple payment plans, finances and stuff like that.
Speaker 1:Yeah, I'm super flexible, but yeah, I like to work with coaches, entrepreneurs, people that have something to offer and they just need that first step. And it's funny thing that you mentioned like charging you know what you're charging and building out a offer. Because that's like the first two weeks in my program is let's build out like a very solid structure.
Speaker 1:Let's structure your program, your offer. Let's make sure, like we know exactly, you know what to charge, because, yeah, I think a lot of people they charge way too little and they don't understand they can charge a good portion I'm gonna tell you guys this right coleslaw, what he said.
Speaker 2:I went to, um, it might have been like 2022 maybe, yeah, probably 2022. I went to, uh, I had a coaching program and I was charging. I think I had. I had just changed the price to $7,500. Like maybe a couple days ago at the max, right, and I went to this live event. It was Neo. You know, neo Went to the Neo live event and then, within our first 20 minutes, neo was like yo, y'all want to make more money.
Speaker 2:Double your price. Like he just told you. He just doubled your price, right, because it's really like your confidence. And then you asking for more. I literally had a sales call that was scheduled, um, that same day, before I even like, was going to the conference and I just asked the guy for 2x. So, instead of asking for 7500, I was like, yeah, it's only 15 000. And like he put down a deposit of 9k on the call. There you go. So what he's saying is absolutely correct, so y'all need to book that call, let them give you the clarity and all that stuff, like that, because it's really the confidence. And then you asking for more Because I think, naturally, we undervalue what we have, we undervalue our gifts, we undervalue maybe the time it took us to learn what we need, to learn to then offer to the marketplace.
Speaker 1:And a lot of us think that just because you offer it less, you're going to make more money or more people going to come to you, and that's absolutely that's the opposite.
Speaker 1:I found that was the opposite, like I was charging a small amount and if you think about like psychologically, if you know you're on a call with somebody and let's say the average price for, like, a fitness coaching program is 3k and you're saying you kind of do the price drop it's, it's 800 bucks. It's like if you're going to really change my life and do x, y and z is like why are you only charging 800?
Speaker 2:so the perceived value of charging 2, 3 4k for a service or an offer.
Speaker 1:It also makes them think like, okay, well, if he's charging 4 to 5k or 15 000, there must be some value. He's probably going to change my life and people take it more seriously. They actually go through the program more intentionally because they've invested a lot more way more skin in the game. So it just works all around. So you make more money, they take it more seriously and at the end of the day, it's like that's how you build a successful business so talk to me about this um, this program.
Speaker 2:You know I already told him to go book the call. So once they book this call, and let's say they decide to move forward, what do they get into? How long is it? What can they expect? What's the transformation most likely? If they invest, they're going to receive.
Speaker 1:Yeah, so it's called the Bulletproof Branding Accelerator. It's essentially a 90-day program, 12 weeks. There's a couple of main pillars that we cover. So, like I alluded to a couple minutes ago, we're going to really structure out the offer. We're going to figure out what you want to be providing.
Speaker 1:How do we structure this? What's the price point? How are we going to do group? Are we going to do one-on-one? Is it going to have modules? We're going to go through all that. Once we have that, then we can dive into more of the foundational things, such as building out your brand, figuring out your own voice, finding how to talk to your audience and like really dial in that message and optimize your presence will also cover, obviously, like building out a solid foundation for your page, making sure it looks credible, going over your bio, highlights, profile picture, everything like that content, obviously and then moving down the line. Once we've built those foundations, then we get into what I think is probably the most fun, which is lead gem, and this is what most people struggle with. It's like they got the best product.
Speaker 2:Talk to them, Joe. Talk to them about the lead gen.
Speaker 1:They got the best service, best product in the world, best content, best value, but you're not booking calls, you're not closing deals, you're not finding the right people. So step three once we've done all that foundational work, we're going to show you how actually book calls dial in. You know your lead gen systems. I'm personally biased because I've been crushing DM outreach for probably seven years now. I probably sent a quarter million messages over multiple accounts and we've tested like I've tested different scripts, different targeting, different follow-up processes, different systems to actually like book calls and consistently close deals and get like quality people on those calls. So it's not just time wasters. So you get access to all that. You get access to every single script I use currently. That's crushing it. I'm booking three to five calls per day and that's now down the line. Like I got big goals. Like we'll probably be booking 10 to 15 calls per day. I'll probably have to build out a team for that and this is in the DMs.
Speaker 1:Yeah, so this is money, so there's dollars in the dms dude, big time okay, and yeah, I mean I've, I've closed massive deals just by reaching out to people all right.
Speaker 2:So let's bust a myth real quick. Yeah, what's the biggest deal you close in the dm and then what's the average price point? You close in the dm because people, people are gonna say they can't make the money.
Speaker 1:Yeah, yeah, I mean people will say like, yeah, if you have high ticket anywhere above like two to three k, you have to close on a call on a call.
Speaker 2:I mean I've closed a fifteen thousand dollar deal in the dms so you close a fifteen thousand dollar call in the dms without being on the call? Yeah and dude did you guys do a video in the dm?
Speaker 1:no, I mean, I did like voice notes so okay.
Speaker 2:So voice notes and then dm messages 15k and this is somebody you never met before yeah, and the thing is, though, is I had the credibility like, let's say, I had no social presence. I had no brand.
Speaker 1:That goes back to what you were talking about earlier investing in yeah, so like I had the foundations, I had the results, I had the credibility, so it's like he trusted me right. It's like, okay, well, obviously you're at like half a million, you got great engagement, you're reaching a lot of people. You must know what you're talking about. Yeah, so I had kind of the proof to back it up. So, yeah, I mean I'll show you how to crush it in the dms book consistent calls.
Speaker 1:And then the last step, which is kind of pillar four, is I'll show you how to like scale and delegate right, because you don't want to dm 50 people every single day. You got better things to do. So once we've built all these foundations, we've dialed in your messaging, we've dialed in the content creation and how to actually like batch your content correctly, then we can move into um delegating your lead gen right. So like I have a team that does all my lead gen for me now. So like I don't actually do the initial dms typically, I might share in there, but so now you're talking about closing the dm without closing the dm.
Speaker 2:Yeah, that's crazy. So you can be anywhere and just get.
Speaker 1:I've closed deals in the gym, in the shower, on vacation You're not even doing them.
Speaker 2:That's crazy.
Speaker 1:That's what you want. That's the goal.
Speaker 2:Joe's going to teach you how to make dollars in a DM without you actually having to make the dollars in a DM, which I think is nuts.
Speaker 1:That's what we're going to teach you at the end is like actually how to delegate this stuff. Hire out a team and I'm a big believer on like lean teams. I don't think you need like a massive team, especially in like my specific space, in the coaching space. It's like if you got like one or two killers that can close deals and then like a VA that can do the DMs, you have a whole running business. You can make you know six figures a month doing that.
Speaker 2:So all right, Joe, let me ask you this what do you? Okay, let's say somebody's brand new, you're just crafting your offer for the very first time. Yeah, what do you think an average price would be like? Like something comfortable, brand new, off the gate. Now, of course, they can raise it over time, yeah, but like they just put this offer out, they just crafted it, spend some time with you in the program, what do you think is a good price point? I I let me know, because I want to show them something right after that yeah, it depends on, like, what niche you're in.
Speaker 1:Like I would say, a good price point is just like 2500.
Speaker 2:Okay, all right boom 2500 brand new offer. Yeah, I'm paying you 4k and then you're helping me with everything and you're giving me a $2,500 offer. So all I have to do is sell two.
Speaker 1:That's the thing. The ROI is insane, bro. All I need to do is sell two, and it's in the DMs too. So I love doing the math and the numbers. I'm a very numbers guy. So let's say you 1200 to 1500 messages a month, I mean. Usually your response, let's say, is super low, 10. You got 150 responses out of 150 responses. You should be able to book at least 10 to 15 of those and on your sales calls, I mean, if you can't close two of those.
Speaker 2:Yeah, you can close like 23, yeah, so, so. So, joe, just showed you pretty much how to make same 500 dollars easy, and you invested 4k to make same 500 and the thing is you can make that over and over and over again. So really you're losing not.
Speaker 1:I mean I'm winning because I help my clients 100, but if we're talking about the number side, big time yeah, and the price they're winning on the other side. Yeah, dude and I mean, for you guys listening to this podcast it'll be 4k, but I mean, obviously the price is going to continue to go up over time. So it's like if you're listening to this and you show me that you listen to this podcast, I'm happy to honor that 4K.
Speaker 2:I think that's a really good price point for a couple of different reasons, and I'm pretty sure you have, like you probably got a one-on-one offer after that too. Right, like they want to work more closely with you. I think 4K is good because, if you never invested before, 4k is large enough where it can scare you. If you've never invested before, 4k is large enough where it can scare you if you've never made an investment, and it gives you enough conviction where you're going to do it. Yeah, you know what I'm saying. Like you've never made an investment outside of college and you're talking about into my personal brand, my business and entrepreneurship. It's a number where it's like you're going to question yourself yourself, which is good you should, yeah, but you should also be like fearful it'll be a little scary, a little scary, but doable, and then it should then give you that conviction to follow through.
Speaker 2:so I think it's a really good number. Um, it's not outlandish. You know what I'm saying. And what's great about the great about the number? If you just do a little bit of work, you're going to get the ROI Easy, because, like, two people at $2,500? That's easy, you're right. Or if it's 2K, still two people. Yeah, you know, I think that's pretty good.
Speaker 1:Or maybe you're already a coach and you have an offer that's what I was gonna say. You just need to tighten it up yeah, a lot of times you guys already have an offer you need to charge a little more and you need to actually get some leads and get people on the phone yeah so it's like, yeah, if you can close two to three of those people who are, you already have the offers. Just you don't know how to sell it. I'll teach you how to sell it.
Speaker 2:Get the lead, get the clients and make some money I talk to because I feel like the way I look at podcasting, I feel like there's so many people that are not leveraging how they should be. So in some of my messaging I speak to like service-based providers, right. So I'm like, if you're a realtor, if you are someone that provides solar, you know what I'm saying. If you're someone that does financial services, I talk about how they can leverage a podcast to get more leads and close more deals. Yeah, so in your space with social media, do you feel like there is a particular business category, a particular entrepreneur type, individual service provider or product provider that would benefit tremendously if they just invested in their personal brand? What categories would you say?
Speaker 1:Well, funny enough. So I used to target a lot of people in the real estate space and just ran entrepreneurs and what I noticed is that my niche kind of found me. So I typically work with a lot of fitness coaches, right? So whether you do fitness online or in person, I will teach you regardless.
Speaker 1:I'll teach you how to crush it online because I think a lot of people like they do like the training and stuff in person and they don't really make a lot of money, they can't charge a lot and it's not as scalable.
Speaker 1:Yeah, so I teach them how to build an online offer, like an indestructible online offer, and then crush it online. So I've noticed that a lot of like fitness coaches come to me, but also like other random coaches, like health and wellness coaches or, you know, business coaches. So I would just like coaching in general, like if you have a service or a product or an offer or you want to build some kind of offer and you want to go more online and you know that a brand is going to be that essential puzzle piece to obviously make it make it successful, then, like I'm your guy, I can easily help you crush it so you're talking about fitness coaches, um, if you're in the health and wellness space, how about if you have, like you know um health and wellness, but you have like some type of supplement or something like those?
Speaker 1:people, yeah, even like physical, I mean chloreum brands have even got you, so it's like, yeah, I mean, if you got like. I mean thing is, is everybody needs a solid brand, right?
Speaker 2:See how old, are you 22. You're 22. I'm 44. So when I was 26, you wasn't here yet, right?
Speaker 2:But the reason why I bring that up is because I had a brand at 26. We had a clothing company and we did really really well, but we didn't understand personal branding at all. And there's some things that work really well and some things that obviously didn't work. But the reason why I'm even bringing this up because I agree with you. If we would have had a personal brand when we had this clothing brand I mean the clothing brand we was able to get it to seven figures. But we didn't have like our back end was terrible, like our infrastructure wasn't good, like our systems were terrible. I don't even know how we got there, but we got there and then as soon as we got there, it just kind of was like the whole thing fell apart. But I agree with you, man, if you build that personal brand especially if I'm in a clothing niche it makes everything else so much more valuable. The value of the clothes will increase. You know what I mean. The accessibility increase. The clothes, like the value of the clothes will increase. You know what I mean. The accessibility increase, yeah, like the want of me well, not me, but, let's say, the customer that they want their product will just rise, and then now you actually have a personal brand that's valuable, and then you have a clothing brand that's valuable. So I would agree. I think that's actually a dark horse 2025.
Speaker 2:Clothing entrepreneurs y'all definitely need to tap in with y'all. I think that's a good one. I don't really hear a lot of people talking to them as much. There is a brand it might be Entrepreneurs and something like that. They do these hats. You might have seen them online. I think I've seen them, yeah, and they sold over 85,000 hats. But they talk about that. Yeah, personal branding. So they made seven figures off of just like the hat, they different colors and everything, but they talk about one, one product. But I know a lot of it has been attributed to them growing your personal brand. Um, man, this is good. Joe, yeah, we get a lot from this. Um, all right.
Speaker 2:So personal branding, if I had to do okay, I got social media available to me, I got podcasts media available to me. I got podcasts available to me. I got some streaming available to me. I got content available to me. I'm brand new, or maybe I'm a little overwhelmed. I don't know exactly what to do. New Year's popping 2025. If I wanted to get messaging out daily and you also introduced DMs, what are like one, two, maybe three things I should do every single day to get my messaging out there, what would you suggest?
Speaker 1:I mean, you obviously want to do the daily things like posting content.
Speaker 2:Okay, so I should definitely post content.
Speaker 1:But the thing is, is you want to build the foundation first, because I see so many people they skip step one, which is like actually like figuring out who your target is, the messaging, all that so so again it goes back to the clarity work clarity work. Clarity workbook okay, one clarity workbook.
Speaker 2:I know my messaging I know I'm talking to.
Speaker 1:I got that once you have that, then you can start posting. Okay, then I would start creating content. You definitely need content big time, yeah now how much content this is.
Speaker 2:This is actually controversial. This is because my where, my guy, where we're in my guy's studio and him and I be going back and forth on this. Um, what would you say is a healthy amount of content to post, and should you do it daily?
Speaker 1:so I think I have a different take from a lot of these big gurus yeah post every single day, multiple times per day I post three times a week and some people say that's not enough at all. I think it's a good amount because I think if you post daily and it's like two times a day, three times a day, especially if it's not like top notch content and you don't have that established brand yet. Like someone like Gary Vee does.
Speaker 2:So you're still big on that foundation.
Speaker 1:Yeah, exactly. And the thing is is like if you start posting two, three times a day and it's like average content, you're gonna overwhelm your audience. It's gonna like they get tired of it. So it's like if you're, you know, trying to give people a post, you're almost asking them for a favor, ask them for their time, a like, a comment. It's if you're asking your audience for a gift three times a day, they're not going to give it every single time. It almost almost becomes like too menial. So I post three times a week because that gives my audience like a break. They kind of expect it. They're like, oh, joe, just posted, leave a comment. You know, engage.
Speaker 1:And I'm very big on like quality over quantity. And I don't mean quality like oh yeah, I have the best cameras, I mean quality, like the message in the content is like it hits right, it hits. They're going to share it and obviously we all know with instagram these days, shares is the most important metric. So if you're gonna post a piece of content, make sure it's like very shareable content, something that hits the heart of your audience, to where, like, they want to post it on their story. Gotcha, right. So I'd say like that's the biggest thing is um, if you're gonna post daily, you better have like a solid audience already. If you're gonna post daily, you better have like a solid audience already. If you're going to post daily, you better have really clear, like crystal clear, messaging.
Speaker 1:And if you don't have that stuff completely locked in and you don't have proof that your audience resonates and vibes with that, I would say, start with posting two to three times a week and just make sure it's solid content, cause eventually, like for me, I used to post like four times a month and then I kind of got good at like okay, I can create more content, still deliver a very solid message. So then I started posting two times a week and I'm doing three a week and I'll probably be doing five to seven pieces of content per week pretty easily. But I want to kind of build that up methodically to where I still get a lot of reach and engagement, which is how I've been able to grow my brand because my content actually hits right, versus just trying to put out as much of much content as possible and posting every day because you know, this guy said I had to, yeah, but it's just like it's average content, it's like it's not that good, which is why you're not getting engagement.
Speaker 2:So we got. We got the personal branding clarity down, we got a content schedule. Now, what else you think is necessary, dms?
Speaker 1:yeah, I think, well, I wouldn't do the dms until you have like a solid foundation. So like that's where I would say, with the pillar two of my program, optimizing your presence, so that's going to be diving deep into, like, okay, your bio, your color themes, so optimizing the highlights the whole entire profile if you go to my page, you can see, okay, my color is red.
Speaker 1:You can see like okay, he's got the results highlight. He's got the you know, you know testimonials. He's got the program. He's got like lifestyle. So that's important Big time, yeah. And I think that's just like a little. It's almost you want to create a brand. That's almost like a hidden funnel. It's like the whole goal is to drive these people to DM. You book a call, like conversate with you on a call, or in the DM, like if you don't have every piece of content, every piece of your buy on your page, like optimize, optimize, yeah, you're you're missing out on business 100.
Speaker 1:Yeah, so that's the other thing is just really making sure that you're methodical with how you're setting up the whole page, the whole look of it, the aesthetic, and then what you're putting in the content, what you're putting in your highlights, like I purposely have you know my results, my program and then my lifestyle up there.
Speaker 2:Like those are the three main so they can really just go to your bio.
Speaker 1:Just look at my time I have free trainings, like you can yeah, you can, I mean you can scroll through my content. One of my methods right now is like I'll post a few reels and just giving some value on a specific topic. So let's say, I'm, I'm, you know, specifically talking in two or three reels about my bio or optimizing my presence. I'll always have like, hey, dm me the word um bio or dm me the word training and I'll send you a free seven minute training.
Speaker 1:So scroll through some of the content and you'll see, like okay, this he's in this video. He's talking about dm outreach, so dm me the word outbound and I'll send you a free training. So I'm always I'm big into just giving some free, free content, free value, just giving my audience what they actually need. And then obviously reciprocity, yeah.
Speaker 2:I literally was about to say that, bro. I was literally about to say that A lot of reciprocity. I think that's really good too, because it's like you really overgave, because if they come to your page, they're already getting value. Yeah Right, if they watch that one, two, two or three reels to get more value, then they're gonna comment the word they're gonna get another seven minutes. So before they even consume everything you've, or before you even ask, rather, for anything, before I ask before they buy and yeah they got so much value already.
Speaker 1:It's like the alex shamozy thing. It's like make sure your free content is better than everybody else's paid content. Yeah, so that's why I'm very big into like, okay, don't just post, because you have to post, like post, because this is something that is like life-changing to your audience, it's something that maybe it personally helped you in your business or your life, because you want to make sure that the content that you're posting is something that gives your overall program a good light, because like, if you
Speaker 1:post something and it's it's like it's average, it's like, okay, well, this guy's obviously not an expert. It's like I'm not gonna pay you two to five k or five to ten k for a program. But if it's like, okay, wow, this actually like gave me a shift in my mind, that's. Another thing is there's a whole other level, going deeper on, like giving value and content. You're like, yes, you want to give value, give like the how-to's or three keys to do x, y and z. But if you can like give your audience almost like a mindset shift, like you shift the way they think about something, that's where, like, they're like, okay, this, this guy knows what he's talking about and that's really invaluable right there.
Speaker 2:Yeah, um, one thing I want, one thing I want to share with you guys, just from my personal experience, and then I'm gonna ask you, um, some things for you guys to avoid is that I don't know if y'all read the Bible or go to church or watch podcasts or consume YouTube videos, but whatever you do right and whatever category you're in, if you do all those things I mentioned right podcast, bible, church, youtube just consume the content. There's stuff in there that you can take out and relate to what you do and then put that out as content. If you're struggling with, like, what to put out, because, literally, I went to church, like two weeks ago, um, and they were talking about like money specifically, and, um, I was able to pull some stuff out and then relate it to what I do I went to church another time and they were just talking about like, um, went to church another time and they was talking about like harvesting. You know what I'm saying, and it was something I was able to put out and then relate to my content. So, if you guys keep consuming content that inspires you or that you can learn from, you will 100% get at least one, two or three anecdotes that you can, or gems, or whatever that you can pull, pull out and then, you know, add to the content and messaging that you're creating, and then put it out and make it native for you, and I think that really helps you to stay on top of, like, what to create Also be, you know, a category king, queen in your space, just with the knowledge. You know what I'm saying.
Speaker 2:So my last question for you is this we talked about a lot of positive things, a lot of ways that they can grow their personal brand, some effective strategies, the importance of that perceived value of not just doing organic and stuff like that actually having a good message, how much money they can make from their first offer, putting that out, and stuff like that. What's the other side, though? Because I mean we could have made it. It's like almost an hour into the podcast. Everything sounds amazing, but what's the other side? Right? What about the people that might be struggling? What about the people that maybe won't be able to get those two sales? You know what I mean. You touched a little bit about mindset, so what's on the other side? Like if I'm struggling from watching this and I'm just unable to cut through. My confidence is low. What are some things that I can do in 2025 so I can have more success than I experienced in 2024, I think.
Speaker 1:It's all it's. Also, it comes down to, like you said, the mindset of understanding why you even want to create this brand. I think a lot of people don't have that, that anchor point, like they don't have like that crystal clear reason why for why they want to do something. They don't know why they're creating content, they don't know why they're posting content every single week, why they're building this brand, why are we sending DMS? I feel like if you're not crystal clear on your why, I mean, obviously it's super cliche, it's like obviously you're going to get burnt out, you're not going to want to continue.
Speaker 1:So I've been radically consistent with posting content. Like you can scroll back on my Instagram, I don't have a ton of content, but like you can tell, like I post every single week and I have for the past like six or seven years and I'll keep doing that because I know a crystal clear why and I know why I'm doing it and I have that like fire inside of me to continue doing it. So I think going back to like the clarity workbook or just figuring out the foundations is a big question is like okay, why do you want to build this brand right, what is that gonna do for you? Like, if you're making twenty, thirty, forty, fifty thousand dollars per month from this, like, why do you? Why is that important? Like, what was that money gonna do for you?
Speaker 1:It's also just asking the questions on like and like why do you want to actually like, post this content? Who are you helping? Why do you want to help these people? And figuring out, like, what you actually enjoy doing. I think I mean I think of Steve Jobs. He said, like, if you love what you actually enjoy doing, I think I mean I think it was Steve Jobs he said like, if you love what you do, you don't work like a day in your life, right?
Speaker 1:So it's like it helps and I've been super blessed with loving what I do. It doesn't feel like work right, so it makes it easier to stay consistent, post that content. So I think, also just understanding yourself, doing some self-reflection, being being like conscious of like okay, you know, I'm not very good at real estate, so I'm not going to try to like just force myself to like learn real estate and post real estate content, cause you're going to get burnt out. Like figure out, like what you like doing. Figure out what could you talk about by the campfire with your buddies for five hours? Like what are those topics that you enjoy talking about and you enjoy doing?
Speaker 1:Who are those people that you like to help and who are some people that you maybe don't like to help? Like maybe there's a specific audience that you know you want to avoid because it just drains your energy. So it's like you want to be conscious about these things, because those those foundational things of like figuring out your why and your targeting that's those are the main things that are going to help you stay consistent when you hit those hard days, like there's days that you don't want to go to the gym, there's days that you don't want to post content. There's days where you don't want to film content and it's like you just have to get kind of get through it by tying it back to the why. Tying it back to why you want to do this, and that's that's something that a lot of coaches can do, for like their clients is like okay, well, why? Why did you want to lose this weight in the first place?
Speaker 2:because why do you want to make this money? Yeah, why do you?
Speaker 1:want to make this money. What's that going to do for you? If you make 30K a month, is this just money in the bank? What's that going to do for you? What's the purpose? Yeah, so I think that's the biggest thing, man.
Speaker 2:This was dope, bro. Listen, I appreciate you taking the time out. I'm hosting a podcast and I got a lot from this right, so I know that you guys got take advantage of your program. Look, look right there. Let them know where they need to go and if there's anything that you want to give away or or any last take, definitely run us through that as well yeah, I mean we talked about the clarity workbook quite a bit.
Speaker 1:so I don't usually give out the clarity workbook, but if you dm me the word clarity or you text my number 540-book. But if you DM me the word clarity or you text my number 540-877-5380. Text me the word clarity, I'll send you that clarity workbook for free. If you want to book a call, you want to check out my content, go to at real Joe McCarthy on Instagram. You can click the link book a call there. We can chat one on one. I'm also very big into being like intentional with my clients. So if you book a call with me, it's not going to be like a team member, it's going to be me personally. So yeah, that's where you can find me.
Speaker 2:Listen, y'all been another episode of the Honor Pursuit Podcast. We've been talking. It's been another episode of the Honor Pursuit Podcast. We've been talking to Joe McCarthy. Listen, if you guys want to level up that personal brand in 2025, you want to get more clear. Maybe you want to get more clear. Maybe you want to launch an offer. Maybe there's just been something on your mind. You're like yo, I know I can package this up and I can help as many people as possible. Maybe you have been struggling with your offer. You know what I'm saying and you think that you could charge more for it, but you're uncomfortable. Maybe you just need some help with that mindset. Definitely tap into Joe. Let me know where to go one more time.
Speaker 1:At Real Joe McCarthy, dm. Or text me the word clarity. I'll send you that clarity workbook, or feel free to click the link book a call and we'll chat one-on-one, so we'll see you guys on another episode of the podcast.
Speaker 2:And uh, and we are is your podcast still not monetized? Apple has over 2 million podcasts on their platform, but only 450 000 of them are active. The truth is% of podcasts is quit before episode 10 and of the remaining podcasts, only half of them really know how to get money and they rely on brand deals, sponsorships and a large audience. So if you're really ready to scale your podcast to 100k, click the link below, book a call and let's see if you're a good fit for the program.