ON THE PURSUIT PODCAST (PRST)
On the Pursuit (PRST) Podcast connects with entrepreneurs, movers and shakers that are making a real impact in life & business and we share these stories to motivate and inspire you to take action in your life. Now kickback and enjoy the show whether you are chilling, working out or on-the-move.
ON THE PURSUIT PODCAST (PRST)
Using Marketing & Systems To Make Millions Online | Ravi Abuvala
What does it take to turn passion into profit? Join us on the latest episode of the On the Pursuit podcast as we uncover the secrets with Ravi Alvavala, a trailblazing entrepreneur in the content creation world. Ravi shares how his exhilarating motorcycle rides and piloting adventures spark creative ideas and mental clarity, aligning perfectly with his business strategies. We delve into effective content monetization techniques, proving that financial success is within reach, even without brand deals or massive audiences.
Drawing captivating analogies between community building and premium experiences, we discuss how to offer exclusive content that elevates audience engagement. Hear about my journey of launching a $97/month membership site that transformed my recurring revenue stream, and learn how to create a well-structured product suite to bridge the gap for audiences not yet ready to invest in high-priced services. Ravi and I also explore low-ticket product strategies, emphasizing the importance of trust and consistent content exposure to drive higher-value sales organically.
Dive deeper into the mindset shifts and feedback loops crucial for reaching financial milestones. Discover the finite versus infinite game concept, where long-term passion trumps short-term goals, leading to less stress and greater success. We wrap up with practical tips on personal branding, leveraging YouTube for marketing, and building profitable growth strategies while balancing ambition with personal fulfillment. Tune in for actionable insights and inspiring stories that will elevate your content creation and business endeavors.
Welcome to the On the Pursuit podcast, where we connect with entrepreneurs, movers, shakers and business owners who've built amazing things on the pursuit of their goals and dreams. And I'm your host, brendan Boyd. What's up y'all? Welcome to another episode of the On the Pursuit podcast, where we interview six, seven, eight, even nine figure entrepreneurs. Today's very special Back in Miami, I happen to have somebody I feel like he's my friend already. Are we friends?
Speaker 1:yeah, I'd say we're friends you know what I'm saying, so listen, this dude is someone that, uh, I've been following for quite a while and before I learned about this, this uh funnel that he created, I would say well, I don't know if you created it, but I feel like I learned about it from you, right, where it's all really based on the time that you spend with someone without really having to spend with them. That's what made me be, I feel like, ingratiated to you in the first place. So this individual created that. I consumed hours of his content and the next thing I know I was investing in myself with one of his products and services.
Speaker 1:So, ravi Alvavala, welcome to the podcast man. Yo thanks for having me on. I appreciate it, and yo you put up a motorcycle bro.
Speaker 2:Yeah, I did. It's funny, Like we did that intro shot, I literally just got it delivered three days ago.
Speaker 1:Oh, so that's new.
Speaker 2:I was like when you were like yo, let's do an intro shot. I was like inside, I was stoked. I was like this is exactly why I bought it and it's why I put it on my business card. So you know I'd rather that. So now justifies it, have you?
Speaker 2:had a bike uh prior uh no, I actually haven't had a bike prior. I had a plane, so I obviously driver's license. Then about two years ago got my pilot's license, bought a plane, and then I just like every few years I get a little antsy, I want to do something new. So I got uh my bike in december, but then I I put about uh ten thousand dollars worth of custom like mods and everything to make it my own, and so it's been works on from december until now, which is literally end of april, and I just got it delivered literally three days ago so were you riding bikes prior, or this?
Speaker 1:literally, this is the first bike, ever first bike, and you just got the license and everything exactly lately silencing, got the license.
Speaker 2:I literally was at the dmv yesterday for like two hours getting my registration for it and uh. So when I pulled up, you're like it was good shot.
Speaker 1:I was like I hope I don't fuck this up so, um, I used to have a bike man, so I had a bike from like uh 06 to 08 nice. I was the only one of my friends that had a bike, so I was riding by myself, meeting people. Uh, very freeing experience. Um, uh, you know, oddly enough, I feel like you could think a lot.
Speaker 1:Oh, yeah, yeah so you got some time to kind of think and process, um, and then when I sold it a couple years later, then my friends got bikes. You know I'm saying I don't got one that they got. They're doing rides together, um, but I haven't had a bike since, uh, since since 2008, so it's been a while I did, I.
Speaker 2:I so just like a plane as well. Like when I'm flying my plane, that's a lot of really great time to think as well, and I but it's interesting, it's like it's time to think, but it's also pretty active as well, and so like with. The reason I got my plane originally was because I wanted something that was not business and not working out, because that was like my entire life was just those two things. But I still wanted to be like challenged. I wanted something to like and because if I, if I'm literally doing anything and I'm not like really engaging my brain, I will instantly start going into business thinking I might even start creating problems in my head. So with a bike or a plane, you kind of got to be like focused on the road, where you're at what you're doing, or obviously in the skies, and so I like you nailed it. I kind of feel that same. It's almost like a little bit of form of meditation on the bike.
Speaker 1:That I have on the plane as well. So basically you're saying I should get another bike. I think you should.
Speaker 2:Especially if you're moving to Miami, dude, then we can come down here. We got to ride together. That's crazy.
Speaker 1:Put a little gang together.
Speaker 1:That's what I'm saying. So listen, I have a lot of content creators and and podcasters that are tuned into my content and, um, my message is to help them monetize without brand deal, sponsorships or having a large audience. Because I know it's possible because my podcast is a six-figure podcast. I've been built businesses in in other verticals off of having a show, so a lot of the messaging that you, that you put out like I just buy, buy with it because I understand it right. So can we just talk a little bit about just like content in general, maybe different ways of how we can monetize that content and then like how how they can use the content, maybe lead them to offers and things like that yeah, um, I like to break things down into first principles, like as simple as possible so like in first principles, the more people that know you in general as long as you're not doing terrible things, the more money you'll make.
Speaker 2:That's like as basic as you can get so exposure the more people that know you exactly, more people can flow you exactly you nailed it. That's exactly what it is. So the more people that know you, the more people that flow you. I like is that you're saying that's my boy saying shout out to dion.
Speaker 1:Okay, cool, I like that. I was like I might steal that all right.
Speaker 2:so a hundred percent, that's it. So what happens is a lot of people uh, they're, they create contents, but they don't create content with the idea of monetizing it. Right, and that might be a few people to listen to this podcast as well. Right now, it's like you've created this podcast or this youtube channel and you've been making this content and maybe you're actually primarily focused on just getting more views. But, like you and I were just talking about before screen here, the issue with just more views is that you might maybe get a brand deal, but it's not going to be a lot of money, in all honesty. But if you're creating content with the idea of I want to get more views but also I want to monetize it, then without a whole lot of views, without a whole lot of work on the content, you can actually start cashing it in on the back end through monetization vehicles, which we'll talk about here in a little bit.
Speaker 2:So first principles is like the more people that know you, the more people that will flow you, the more money you'll make. But you don't want the wrong people to know you, right, and that is a mistake I've made and I actually talk about this one of my YouTube videos. But back when I was still trying to figure out the content game, like I was hiring people that worked with Mr Beast, like I was spending tens of thousands of dollars on consultants on Tik TOK, instagram, youtube, all that stuff, and they were telling me like, hey, you need to make this viral thing here and this thing here. And so I still remember to this day I had a TikTok where I showed like where do you go to the bathroom on a private plane? And so it was me and my plane. I was showing and I got I think 1.5 million views on TikTok, which for me was like insane at the time. But we have like links and we can track where sales come from. We didn't get one lead, one call or one sale Because it was the wrong people.
Speaker 2:Because it was the wrong people, because it was the wrong, it was people that are interested on a bathroom on a plane, not interested in scaling their business. You know what I mean. So most people just focus on views, view, views, um, but you need to focus on making sure that the content you're creating is attracting the right people that you want, and so so magnetic content exactly, and it's like, even if you do it right, it should repel people that you don't want. Yeah, and a great example of this is if you actually look at my YouTube over the past let's say 18 months, I'd say about 18 months ago a lot of my videos were on software, cold email, cold outbound, et cetera, et cetera, and those views would get put in YouTube search results and they would start ranking. And I still get used today to my ClickUp videos, linkedin videos. I'm like number one of you stripe in how to use ClickUp, but the problem with that is that those people aren't necessarily my ideal clients, right? So I'm getting a lot of views and that's great, but they're not my ideal clients.
Speaker 2:And then, if you look over time, what happened is, as I started getting feedback from my sales team and I look at the clients that I work with, they usually fall in the bucket of they're already running ads or they're already creating content online, right. And so I realized that by creating cold email videos, I was getting a lot of views, but I wasn't attracting the people that were going to buy from us. And we were getting a lot of calls from cold emails but we weren't getting a lot of sales from people that watch these cold email videos. So you can literally see, if people go on my YouTube, a progression and you'll also see a lot of these newer videos have a lot less views than my older videos did, because the algorithm kind of is favoring me a little bit more.
Speaker 2:For, like, if I did a video tomorrow on how to use linkedin sales navigator, it would pop off no problem, right, but those aren't the people that I want to attract anymore. So now all my videos are more about, like, how to run, what it's like managing thousands of clients, uh, what it's, how to create a content creation system, this self-sustaining funnel what you were talking about a little bit earlier that I created, and so those have much less views, but now we have the analytics that show that those are bringing higher, higher quality clients, so more views, but the right people. You need to be attracting your content. And so now we're even I'm even throwing rocks against cold email. I'm saying like, hey, don't do cold email, you should do ads or the self-sustaining funnel instead, and then we can get into monetization vehicles.
Speaker 1:If you want me to as well, of course, man, all right, just making sure, of course.
Speaker 2:So, like we had talked about earlier, about also brand deals and like views and AdSense and the truth is that, while that stuff can make you a little bit of money, once again now you're going to be probably creating content that's good for views or that's good for that brand instead of creating content that's good for you and good for your business. And if you're watching this and you don't even have a business right now, then you can just start thinking of, like, okay, what's content that I'm already making that I can kind of funnel into either a low ticket community, which is what we have it's called Scaling School, $97 a month and or a high ticket product as well right, something that's $2,000, $3,000, $5,000, $10,000, $15,000. And I actually have a little bit of a blend of both. I have a low ticket community and membership site which we launched in February. It's doing very well, and then I have the high ticket that I've had for the past few years.
Speaker 1:Is your revenue stuck If you're an entrepreneur and youring is the ideal way to be discovered 24 hours a day by your ideal clients. And guess what, the more people that know you, the more people can flow. You Head over to podcastmasterypackcom and take advantage of your first or next podcast, let's go. So, the low ticket community yeah, $99 a month. So this is one of, uh, the foundational four. So I teach podcasts how to monetize right, and there's a lot of ways they can monetize, but I believe they only need a foundational four. So one of the foundational four is the community right, and the reason why I say that is because the community is something that's recurring right, and in my opinion I've heard, like russell say this, and I think I even heard hermosi say this, and you don't really have a business if you don't have recurring revenue. Right, but the community revenue you can, basically, you can predict and you can depend on.
Speaker 1:Right, and you mentioned, like uh, flying. So you talk about the plane. So I always use this analogy right when I talk about community. So you got a plane, there's economy seats and then it's first class. So if I okay, let's say I want to pull up a podcast that you was on, I can go to spotify, apple music, youtube. That's economy, right, that's the majority of everybody. Right, you're sitting in the middle. It takes you a long to get on the plane. Get off the plane. Flight attendants take forever to bring you your stuff. It's not the best way to experience flying. Just like the podcast, like I can easily do that, right. But the first class, right, get on first, get off first. Pillow blanket, headphones, maybe you'll get a drink. You might meet the captain.
Speaker 1:That's the community, right, that's the gated, because there, even if you're a podcast or content creator, you can put exclusives in there. You can give, uh, different access and that's what people want. Yeah, right, people want to be in there. You can give different access and that's what people want. People want to be in the community, they want to have access, they want to have resources. So if you do create content, you can put those additional resources and they don't even have to be a certain type. It can literally be like you can poll your audience what do they want, what do they like? What would be a better experience? Put that in the gated community and you can get a couple of those people and then obviously grow that to to you have. So how, how important is um a offer like that and what has you know?
Speaker 2:having a low ticket funnel done for your business. Yeah, it's an awesome question. So you're, you nailed it. I read a book, uh, about six months months ago, where they talked about if you don't have recurring revenue, you have a promotion. You don't. You don't have a business right and you know you got a promotion. That's even worse, which, which is terrible you're always on what I call a revenue roller coaster right and you get a client, then you service the client, you lose the client, you're back up to getting a client again and you can do that at a very high level.
Speaker 2:I made multiple eight figures doing exactly that. So it's it's like you can definitely make money with it. But it's funny because when I read that and then a few of the things kind of happened in the beginning of this year, almost just like perfect blend of things, and I was like you know, I think I'm ready to launch a membership site, a low ticket community, for $97 a month, and we launched it in February, end of February, early March, and we're almost at, I think, about about 78 or 79K MRR with the membership site that we launched. And it's pretty insane because before that I've had no recurring revenue in my business. So you're talking about 80K off the community, exactly off the community, off a month.
Speaker 2:Yeah, so we launched it at the end of February, early March, and as of right now, I think we're somewhere between $70,000 and $80,000 in monthly recurring revenue and to be honest, I'm not trying to sell you guys anything right now it was way easier than I thought it was going to be.
Speaker 2:It really was, and I think it's because I don't think I know it's because I had all this organic content and before I had all this organic content, which I have over 900 videos on YouTube and then the only other way somebody could work with me was by spending $15,000 minimum, so it was like free $15,000. So there was this huge gap of people that couldn't afford $15,000, or maybe they could afford $15,000, but they just wanted to see if I was the real deal first before they got in there. And so by creating this little mini jump from free into $97 a month even if it's $7 a month, $47 a month by doing that I was able to actually start monetizing some of that huge amount of value that I was providing in the marketplace. And it's been incredible, because now it's almost like I actually say this in a video on my YouTube channel. But I get more excited when I see a new $97 payment come in than I do when I see a 50k wire hit for one of our backend masterminds, because I know that it's recurring.
Speaker 2:I know that I have to get on a sales call for it. I know that I won't have to get on coaching calls for it. I know that I won't have to go back and forth in Slack for it. I know that if they ask for a refund or whatever, it's not going to be the, I'm like all right, here's $97. It's not like I invested all this time, energy and effort inside of it again, and so I, we absolutely love it. And it's interesting you talked about.
Speaker 2:I love that reference to economy and first class because the way that I see it, one of the best videos I think I've ever made for my clients it's called creating a product suite. It's like an hour and 20 minutes, and I created it after we launched the membership site, and so a product suite, if you don't know, is essentially like all the products that you sell underneath your umbrella, and I know you said that you've had your podcast, been able to launch multiple figure of business for you, which is epic, and so a product suite should be one product should be leading to the next product, right? A lot of people don't realize this, but in a true product suite, if you're a content creator, your content is a product that people are judging you. They're paying you with their time maybe not money, but they're paying you with their time. No-transcript.
Speaker 2:So we give our clients this Google sheet and you can actually put the different elements of what people get at each product, because what a lot of people will do is they'll cannibalize, which, if you don't know what that means, it means that you'll eat into your other offers by creating lower ticket offers or by putting free content out there, and so you need to decide very early on what am I going to have for free, what's going to be included in this $97 one? What's going to be included in the 5K one, the 15K, the 50K, before you do any launching or any promotion or anything like that. And so the easiest thing, I think, for people to remember is that, in a great product suite, in my opinion, you're pretty much just increasing the level of supports or access that people are going through there. So, free contents I love when people comment and view my stuff, for sure, but I really owe them nothing. Technically, they haven't paid me money, right? I'm giving them free stuff, so I owe them nothing.
Speaker 2:They actually owe you something. Yeah, right, I'm giving them free stuff, so I owe them. They actually owe you something. Yeah, technically that's the law of reciprocity. Like yo, listen, I'm getting exactly exactly.
Speaker 2:People will get a little upset that I say that because they're like you gotta love your audience, which I love my audience. But I'm saying, like, as far as like the things I'm going to do for them, right, I'm already providing the content. And so then with the community 97 a month, they get access to more data content. But they also get um, a coaching call. They get the ability to ask questions inside of there. They have the ability to give feedback. They get access to, like member, we call member makeover calls where I analyze people's business, and so, and then in the high ticket, we start doing done for you stuff with you, right, we do more personalized one-on-one work, we'll create you a custom roadmap, all that stuff.
Speaker 2:So identifying, before you even start like, okay, if you're going to do the membership site, which I think is awesome, I think it's great that you're telling your clients to do that, I think that's perfect. But in my opinion, what you don't want to do is like, okay, let me over deliver for these $97 a month. People, let me give away everything, let me do an onboarding call for them, let me do a six coaching calls a week, because then what will very likely happen is that, in my opinion, a membership site's amazing. But the reason why most SaaS companies, software companies, take on app side funding is because it is very difficult to scale a $97 a month, $47 a month, if you're trying to make a lot of money really quickly, because you usually got to pay money on ads and people and so you do want to have the ability to have some kind of high ticket element, I think, on the back end eventually.
Speaker 2:Right, and you don't even have to purposely come in and do it. People will organically be like yo, how do I work with you? Further? And you don't even have to purposely come in and do it. People will organically be like yo, how do I work with you further? Like, I've really loved talking to you. I love this membership site. How do I work with you one-on-one? So, when it comes to product suites and doing this, before you launch the membership site think, okay, I'm going to include this in the membership site.
Speaker 1:But what am I holding back that? I don't know if y'all really like understand. Maybe it might take you a little bit to kind of digest it, because sometimes you don't get things right away. But uh, ravi just showed you how to make 10k a month easy with that, you know? Um, so all my content created out there, podcasters out there you definitely need one of these elements, which would be a membership site, to be one of your foundation for. So, when it comes to like just monetizing content in general, let's kind of keep it with low ticket at the moment what are, like, some of the other things that they can do to monetize low ticket? Right, so we have the membership site, right, so what else can we do?
Speaker 2:Yeah. So membership sites one thing and, going back to the product suite, I think another really powerful things are what's called low ticket products, like one-off products, and the nice thing about content creators. So I come from an advertising background and so we spend millions of dollars a year on ads and so, for me, anytime I sell something for less than $97, I'm almost always not making money on it because I have to pay for people to acquire it. And I'm making more money down the road when it comes to organic content, like what I'm realizing with this membership site and having all this organic content online is that, like I'm making this content and then every day we're getting all these people that are buying my low ticket stuff that I'm not having to run ads to. It's just because they're watching my YouTube videos and they're buying my stuff. So that's pure profit, right. So it's incredible for growing a business and taking money home and having freedom, which is why we're all here, I would imagine, in the first place. But the other element of so the only downside I would say of membership sites, is that a lot of people don't necessarily want to sign up for a recurring thing, right? Some people, they know they put the credit card down In order to cancel, they, they're probably have to jump through all these loopholes and send this message, blah, blah, blah. And so I know that a lot of people are skeptical about putting the $97 down, and so the other way that you can monetize is by having a low ticket.
Speaker 2:Now, to me, low ticket could really be anything from $97 all the way up to 1997, right, for a lot of content creators, the really great thing is that, going back to first principles, in order to make money, you need to have views. In order to make money, you need to have those views. Trust you. Yeah, one of the best ways to get trust is exposure, right? So if you people have watched 10, 15, 20, 30, 40 hours of your content, you could probably say, hey, I'm launching this new course for two thousand dollars. Dm me this word and I'll send you the link. And you could probably say, hey, I'm launching this new course for $2,000. Dm me this word and I'll send you the link, and you could probably sell plenty of them right then and there, without a sales page, without a video sales letter, without a webinar, without a sales call, because there's so much trust already built up with these people.
Speaker 2:So I think that low ticket products anywhere from $7 to $19.97 one-off is a great way to also monetize your audience, because the nice thing about that is that you can. For example, we have a 37 product called show up secrets right, and that's just. That's just a one-off. That's a one-off. They buy it and it's literally just this one training on how do you increase your show up, right, how we doubled ours in 30 days and this is like seven part system, and so we sell that and people send it to other people all the time and like we get a bunch of referrals that come in from it. Um, and that is a one-off thing, but the nice thing is that that course is actually pulled from our $15,000 program.
Speaker 1:So it's incredibly valuable they repurposed it exactly.
Speaker 2:I just pulled out one small part of the big program and I put it inside this one course and so it's really. Some could argue it's like thousands of dollars worth of value that people are paying $37 for right. So when you're making the low ticket products, you just need to make sure there's this huge discrepancy between what you're charging and how much people. So if you charge 37, it should be worth $3,700. If you charge $2,000, it should be worth $20,000. And so people will listen to this. They might be like I don't know if I can sell something for $5,000 or $10,000. I don't know if it would be valuable enough. So that's fine. Sell something for $100, make it worth $1,000.
Speaker 2:And a little hack or a secret if anybody here actually goes through my Show Up Secrets funnel, the one-off Show Up Secrets is great, the one low-ticket product. But actually as soon as you purchase it on the next page we try to sell them into the membership site. So you don't upsell them, I upsell them on the next page, I say great, you just got one piece of it. If you want all the playbooks we've used to scale to over $25 million no-transcript, they're okay. Wow, this is legit. Let me buy the monthly recurring. There's also links inside of the low ticket to buy the month occurring and then when the month of recurring. What we'd like is for people to get a lot of value from that. And then they say what would it be like to work with Revy's whole team more on a one-on-one basis, and then they buy the higher ticket prices or products. That's like the IKEA funnel, exactly, yeah.
Speaker 1:Yeah, yeah, one way in, yeah.
Speaker 2:One way out. That's exactly what it is Okay, so yeah.
Speaker 1:Man, okay, so I want to kind of like open this up, right? So you basically pulled that 37, worth 3,700 from the high ticket. Exactly what do you think about this? Podcasters have all this content right let's say, 50 episodes, 100 episodes never monetize. Content creators have all this content on YouTube, tiktok, instagram never monetize. Maybe they make some money, but it's not from the content, right, or it's not directly from the podcast.
Speaker 1:So how about this? Think about, let's say, I had you on the show, right, and I'm a podcaster. I got a hundred episodes. Maybe Ravi was episode 42. I'm listening to this podcast. What if I go back to episode 42 and I'll pull out some secrets that Ravi shared on a podcast? I make that a digital product and then I now start offering that through my podcast. So now I'm repurposing the content, right, that the guests share with me. That happened maybe four months ago that I that I'm not even using anymore.
Speaker 1:Yeah, because what most content creators do is they'll have the pod or the show, I make the content and then that's it. They don't touch it again, they don't really repurpose it, they're not pulling things from it. Or maybe you pull, like, three things I learned from var um, from uh ravi. Maybe three things I learned from ryan pineda. If he was on the show or whomever was on the show, and you put that into an asset you're still repurposing, and then the podcast can now start. You know marketing that product for you through like know commercials or links in the description or whatever.
Speaker 2:Yeah, I think that's an awesome idea. So for me, the one of the main words of my life is leverage right. So I'm always trying to figure out how can I do something one time and just get an infinite amount of results.
Speaker 2:So the repurposing the content, the podcast, all of that I'm a huge fan of, you know. Going back to the product suite, you just need to be aware of like, okay, um, first of all and I've seen this with a lot of people like, a lot of people get these huge audiences and then they have no idea what to sell them yeah and so they sell them like a random thing that they think everybody's going to buy, like a t-shirt or merch and there's nothing against merch or t-shirts, by any means.
Speaker 2:Nobody wants your merch but it's not like you're not.
Speaker 2:It's going to be very difficult to scale a brand on that and there's logistics and all that. So I'm a huge fan of digital products, but what you do want to make sure is that, whatever people are coming to you, for there is a bridge, there is a gap. There is a bridge, I'm sorry, between that and what the digital product is. So you doing the secrets things makes a lot of sense in your podcast if you're having a lot of people come here and talk about like scaling and businesses and content creation, all that stuff right, I love that idea. Some other people will have just like random successful people on their podcast, and so it might be difficult to be like this one guy comes on and you're going to say, oh, I'm going to give you the secrets to this one person, because that might not be applicable to your entire audience.
Speaker 2:One thing I will say is that, going back to the product suite and like the cannibalization of your you know your free content, the paid content, et cetera, et cetera. You know why do people pay? They pay for faster results, they pay for like immediate results, almost so, instead of like the three things that you pulled as a secret from inside of here, which is not a bad idea. What I might do instead is like whenever you were like sending me an invite for this podcast, you're like, great podcast is going to be an hour long, and then I want to book 30 more minutes of your time afterwards where we can do a little masterclass, just for our paid people. And so what can happen is, let's say, we're talking about this product suite, we're talking about a lot right here. You could, at the beginning, you could know that you're going to have this thing at the end of the podcast and then, depending on how the conversation went, you can make a call to action at the end of the podcast and say hey, guys, if you want, uh, revi's talked a lot about the product suite. He agreed to sit down with me for 30 minutes and show me exactly that product sheet sheet that he was talking about, and he's going to give it to you guys inside my paid community.
Speaker 2:Blah, blah, blah. Hell. Yeah, all you have to go down is go down below and check it out. And now it's the people that are watching the podcast they're not upset the people that are free content because you gave, we had this great conversation about it and the people that want this faster and quicker, et cetera, et cetera. They're willing to pay the $37, $97 a month and get access to that immediately. So everybody wins in that and really what they're paying for is more support or like faster results.
Speaker 1:Yeah, I'm going to have to give you one. Hey, listen, if you're looking to grow your podcast business or you're looking to leverage podcasts to grow your business, you want to tap in to the Podcasts to Profits Academy. We're going to teach you exactly what it takes for you to get more exposure, to grow and scale your business or leverage podcasts so you can do more revenue. What you want to do is head over to podcasttoprofitscom and apply to work with me and a member of my team. So now we're talking about like, okay, if you are a creator and, let's say, you do interviews, right, or you have a podcast, whatever it is, now, when you go out to reach out to your guests, you can now do it with intention, right, and say, hey, listen, we're going to shoot a podcast. It's going to be about 60 minutes or whatever. I'm going to shoot 45 of it. Would you mind if we take 10 minutes and maybe you share something or break something down that we don't include the podcast exactly? Generally, you know that guest is not going to have a problem with that, but even if, even if they was like yeah, I'm down, but it'll be, you know, a couple extra dollars, a little money, it's still worth it because you know that that gated content you own. Yeah, now it's yours and and you can repurpose that.
Speaker 1:So, rob, you talked about digital products. We talked about putting it into the paid community or the membership site, whatever the case may be, and now you own it, so you can repurpose it. Maybe you went so crazy. You can put it out on ads, or you can repurpose it later, or you could turn it into an e-book or something. It's just a lot of things you can do. I really like that idea and I think I think that is 100 gonna give like creators or hosts or podcasters another idea when it comes to, like, booking their guests on yeah, you should just always be thinking like, if you're a content creator, everyone should always be thinking how am I going to monetize this?
Speaker 2:right? So you need to be thinking from the beginning how am I? I mean every good content creator, even when you pulled, when I pulled up in the motorcycle and you were like all right, say these. Uh, you know, introduce yourself and then like say these things so that they like stay on at the end. Like we were two content creators, you and I both knew that there needed to be like a hook involved in order to get to be so. We're like talking each other's language here. So if you talk to another content creator you're gonna have in the podcast. They're gonna get what you're trying to do here.
Speaker 2:No, one's going to be upset by it. And if you're the one that's interviewing people, if I was just listening to this podcast, I would be like, okay, what was like? What was the nugget that was so good that if I made a CTA at the end then, um, that that people would love it. And even if it let's say, your podcast is an hour long, you could do a podcast for an hour long and your audience here is if I were actually to do this, what I probably would do is say, okay, ravi, I want to take an hour of your time. And then I want to do 30 minutes of your time four weeks after the podcast launches. And what we're going to do is, when you drop the podcast, you're going to say, hey guys, you know, ravi talked a lot about the product suite inside of here.
Speaker 2:If you wanna learn how to create your own product suite, ravi agreed to sit down with me on June 30th 2024 on a live call, break down his entire product suite, how he's doing it. He's gonna answer any of your questions. And so if you wanna, make sure you get access to that training and the membership site that's involved in it, because they want to join beforehand. And then you're saying if you want listen to this and it's after that time, don't worry, the recording is going to still be inside of it, right? So now you're getting urgency inside of it. It's a huge value add because I'm telling you that this is the same thing inside my fifteen thousand dollar product. They're going to get as part of your stuff, plus all the other stuff that you have inside your membership site. So at that point it's like why would they? And then you have, let's say, a 15 day money back guarantee on your membership side, and it's only $97 a month. It's like why would they not pull the trigger?
Speaker 1:at that point you got to do my favor, put your hand like this and put your other hand because you're cooking, bro, my man is cooking right now, bro, that's crazy. Listen, that's genius. Because now again, you're booking with intention, right? You're no longer just creating just to create, yep, you're no longer just shooting a podcast, you shoot a podcast. How do we monetize this thing? How do I pay for the production?
Speaker 1:Because that's that's one of the reasons why a lot of podcasters put, because you know they go into it like, oh, this is fun, or consecrated, they're going, this is gonna be good, but then it comes down to the cost, yep. So then you do a couple of shows or you make, make, uh, make a bunch of content. You're like, okay, well, it's not fun, no more. Like I ran out the studio or I'm paying for this, paying for that, paying, paying for the videographer, whatever case may be, I gotta bring some money in, and that's normally where a majority of people quit. I seen this video from jesse isler. I feel like he said a million, but it sounds like a lot. But he was like on apple, uh, podcasts is like, you know, over a million podcasts that only have like one episode. Oh yeah, I'm sure that's a lot. Yeah, bro, that's a lot of podcasts. That just one episode and then just like anything else.
Speaker 2:I mean, you do the same thing on YouTube. I'm curious how many channels have one, that's a fact.
Speaker 2:How many channels have one video? How many YouTube channels have less than 100 views on a video? Like's like, if people start, they give up for a dozen different reasons. I was also thinking another thing that this is probably going to affect is who you're booking on your podcast. You know, I mean like so, instead of just this like hodgepodge, random thing that you're going to do, if you're doing some kind of podcast, you're going to be intentional and maybe if you were reaching out to me and you're going to say, hey, revy, I want to book you, but I need 30 more minutes of your time, yeah, and maybe I was like okay, it charges for 30 minutes. If you technically didn't want to pay for it, you can say you know what? I appreciate that, I respect that you're charging for your time, but it's all good, I'm going to go find somebody else, because now you know that you're only going to get paid if you get that 30-minute segment at the end of it. Right, but technically speaking, I might have agreed to If you were to, if I were to pitch this to, if I was Ravi pitching to Ravi, I'd be like look, I have this podcast.
Speaker 2:We get this many monthly views, this many downloads. You're going to get awesome exposure from that. But you and I both know we can only go kind of service level with that. I know you like to go deeper, so if we do 30 more minutes where you can go deeper, I action inside of there. It's going to live evergreen and so instead of just a bunch of people that are watching for free watching it for free now you're going to be people that are already paying money, so you know they're buyers. They're going to be watching you and see even more that you know exactly what you're talking about and now they have a higher chance of buying, whatever your products and services are then what?
Speaker 1:what if we do this too? Because I'm listening to what you're saying but I'm like, okay, we're just building a business on this podcast, right, so okay, so what if we do this? The same concept you got right and this can go with any person. Let's say the guest does have some motion, right? You can say, hey, listen, same thing, make content. We'll book 30 minutes out, I mean 30 days out, but let's do a referral, let's do 50%, so everyone that purchases into it using code ravi, boom, right, boom. Now we got a rev share. I like that evergreen rev share, yeah, right, so now it's the evergreen rev share. You could do the next 50 podcasts after that, but this episode still making money together, and now we got 50 going to you and 50 going to me, and then we just build something together and and it's you nailed it, and it's actually great because now I'm more incentivized to actually hit my email list of 200,000 people and tell them.
Speaker 2:It's funny. The reason why this kind of came to me too is we do in our membership site. We have something called the expert event every month, and I do exactly that. I choose somebody who's not only an expert, but they have a huge audience. I have them come in and create a class and then teach that class like, do a day where they do Q&A. So there's all these elements inside of there. There's urgency because they're speaking on a certain day. People that are inside of my membership get all this different content that I don't have to create on my own. And then also, I only choose people that have huge audiences and I use a great little plug for everybody else here.
Speaker 2:I'm not affiliated, but there's something called First Promoter. It's a software that allows you to essentially create affiliate links, gotcha. So I say, hey, use the affiliate link you know, bob or sam and you can send this to your list and you'll get 50 commit. And the nice thing about membership sites is, if you're really trying to spice things up, you can tell the person hey, I'm going to give you 50 recurring commission so if you do that, that's what I'm saying, so yeah, so literally it's like you do this one time and you can add an extra three, five, 10, $15,000 a month, with doing an hour and a half of your time total.
Speaker 2:Bro, listen you're cooking right here.
Speaker 1:So with that, that's like next level. So now, as a creator, not only do you understand okay, I'm going to go into this content with some intention, I'm going to this podcast with some intention. There's at least two products I can create. I'm gonna bring this guest on. I have my membership. I have two different ways at minimum that can not only monetize the podcast but monetize the guests. The relationship we can make money together, which is going to ingratiate yourself with the guests, yes, and then maybe the guests will come back for free or jump in the community for free. Y'all can build something later, maybe the revenue that you generate from that y'all gonna put an event on. You know what I mean. And now you're calling, you know you're co-headlining with the guests that you have and, um, you could do that with multiple guests, like literally every guest you have. You can have some type of rev share split with them on a product you create specifically for that show man.
Speaker 2:That's wild, it's interesting to me because you and I are jamming here and like all of these ideas are really great. One of the biggest mistakes that I made a year ago in my business so um, I forgot who, but somebody once said you always need to be building two businesses the business you have today and the business of the future. Damn, I made like that quite a bit of money, relatively speaking, in my life to where I was before. Uh, always building the business of today, I was just like, okay, I need to focus on today, today, today, today. And that's also the difference between a tactician and a strategist, right? So a tactician is typically what's happening right now. A strategist is like looking at the entire playing field, a tactician is the battle, a strategist is the war.
Speaker 2:And so most people content creators, business owners, whoever they focus so much on like this podcast I have coming up, I need to create a video this week, I need to create a video next week. And it wasn't until I sat down and I actually was like, okay, cool, how can I blend this all together and how do I be super intentional with every single piece of content I create, every single product I create, et cetera, et cetera. And so most people that are listening to this are having this aha moment. But you're probably gonna go right back to doing what you before, but really sit down and just like put four to six hours on your calendar and just be like, cool, let me take everything they just said. Maybe listen this podcast again. All right, how do I build this myself? How do I figure out how I know that every because, for me, I get so excited to make youtube videos now because I know every youtube video I make leads directly into our product suite.
Speaker 2:No, it's like I know I'm making more money from all the. There's no guesswork. I'm not frustrated. I love making YouTube videos for that exact reason. But if I was just making YouTube videos with no idea how it plugs into the rest, I think that's really how you end up with, like creator burnout.
Speaker 1:I think you're absolutely right. You know, I think, uh, what's very underrated is think time and journal time and, yeah, and whether you think time, maybe you have a combo think time, meaning like maybe you're on your motorcycle right, so now you're thinking, but your mind's clear and you're working, but you're not doing your work. But then maybe you take a walk, maybe you have an hour dedicated, two hours dedicated, where you just can sit down, maybe at the beach, maybe in the house, wherever, but you're able to let those ideas process, maybe at the beach, maybe in the house, wherever, but you're able to let those ideas process, your subconscious come to the conscious and you just jot those down. You know what one of the things I really like doing I need to do it more, um, but I do it right, and it's like when I have these ideas, I'll like, uh, do a voice recording, but I'll talk to myself in a voice recording and then I'll listen to myself back, because, like nothing sweeter than, first of all, you hearing your name, but then you like you're going to listen to you more than anyone else, yeah, so even if you're regurgitating something that someone else heard and you may not do the thing because they said it.
Speaker 1:If you tell yourself to do it and then you play that back, you're more likely to have that information program in your mind and then take that action yeah, yeah, I think that, like for most people, I'm pretty obsessed with feedback and like feedback loops, which is, if nobody knows what a feedback loop is.
Speaker 2:It's essentially the idea that, like, you think you want to do something, so then you take the action to that thing, then you measure the result of taking that action and then you think about doing it again or something else. Right, so it's this like little loop. It's just like you do something, you figure out if you want to do it again. You do it again or not, and most people don't take enough time to analyze the feedback loops in their life, and so that's really why I started journaling like six years ago, so I've been journaling every single day for about six years. I know some people throw rocks at journaling. I'm not saying that everybody should do it and I'm not even saying that I do the typical journey where you're like writing about everything that's going on in your life. Mostly, what I'm writing about is like I'm giving myself feedback on what I did yesterday, how it ended, how I felt, how I treated others, and even I do it. I'm so systemized with it that every Sunday I have an hour in my calendar. It's called a Ruvvi meeting and you're going back on it Exactly.
Speaker 2:I have an agenda, so I literally do first I review my calendar, then I review the tasks that I did last week or is there anything that I should be doing? The tasks that I'm not doing? Is there anything I'm doing that I shouldn't be doing? Uh, then I review my journal and I see how did it go and I just I just I find correlations with things inside of it and that's actually the thing that eventually created. I have these 42 life principles that I live by, and so I know, is that a book? Uh, so I read the book principles by rayio and then I created my own 42 principles that I've learned that are like, okay, cool. These are the things that I know to be true about myself and my life.
Speaker 1:So you create your own Exactly.
Speaker 2:And that way I don't have to think every time I want to make a decision.
Speaker 2:I was telling my girlfriend yesterday, my aunt, who's from New York, she's in town right, she's in Pompano Beach and she wanted to have dinner and I haven't seen her in a year and it was. It was pretty stressful to go to dinner with her, cause it was like at during rush hour. It was a two hour trip up there and as someone who values your time as much as I do, it was like a lot of work. But I just I knew that it wasn't even an option, because I wrote down in my journal and I have my principles that I, um, when I'm spending time with quality people or I'm spending time with family members that give me energy, and so, anyway, I'm going off a little bit of a tangent there, but the whole point of that being that I think that most people aren't sitting down and creating enough time to think, like literal time on their calendar to think and analyze feedback, and if you did, you, most people might do it for their content.
Speaker 2:If they listen to this, they may be sitting all this time. I'm like, okay, this content performed well. What are the analytics? What's the views is the click-through rate, etc. Etc. But most people don't do that for their entire life, and so if you just set time aside 20 minutes every day, then one hour every single sunday the leaps and bounds you could make in your personal business life would be massive got you, man, I, I think, I think that's huge and obviously, with the thing this last business, I started the future business.
Speaker 1:I literally just started this future business, maybe three months ago, but that came from journaling, oh, wow, you know what I mean. So I stand by that and I really like that. To build a business for today. Why are you building a business? I like that a lot. I'm out there.
Speaker 2:It's not mine, so you can have it.
Speaker 1:you don't have you're making what like like a million a month right now. Yeah, we're a little bit above that. Yeah, all right. So, so, so, above a million a month, um, I want, I want to say, can we do a little bit more strategy? Yeah, all right, cool, so I would love to get some because, all right, you know how people always talk about 10k a day. I'm well not not 10k a day. Uh, 10k a month, like that's the number. I want the number to be a hundred thousand a month for the viewers and listeners, okay, because I want them to take a little bit bigger. So, before we get to that, um, what has helped you expand your mindset with, like you know, making a little over a million a month being, you know, not as massive as it would be, because I feel, like a lot of people, that would be hard for them to even fathom.
Speaker 1:Yeah, they can make a million dollars in a month, let alone in just in general. So, um, I do want to help someone make a hundred thousand a month, because that's a million, it's over a million. Um, but what has helped you?
Speaker 2:expand your mindset, and then let's kind of talk about that yeah, I think that, uh, you know it's it's whenever I talk about this kind of stuff it's like a little bit difficult because I'm also. I was at the dmv yesterday and like let me just say that I just felt grateful for my life basically a lot of dmvs are worse.
Speaker 2:Yeah, based on the other people that are inside of there, I just was thinking like, wow, I like any problem I have right now pales in comparison to some of the stories I was hearing while I was sitting there. So, like it's, sometimes it's a little bit of a disconnect with that kind of money and everyday people. I totally understand and recognize that. Um, I think one of the biggest mindset set shifts that I did is that there's something that Naval Ravikant he calls-.
Speaker 1:Naval Ravikant yeah.
Speaker 2:Naval. He has an amazing book called the Almanac. Right, he's one of the best, I think, philosophers of our generation. He has a book called the Almanac and he talks about the finite game and the infinite game. The finite game and the infinite game, exactly.
Speaker 2:And so the finite game is what most people are playing in their lives, and that's usually what you're playing when you don't have enough money to be able to think above and start to be a strategist, and so you're always thinking like I need to work until $10,000 a month, I need to work to $100,000 a month, I need to date this person until I get married, I need to work out until I have a six pack abs. I need to. So you're doing the thing to get this end result Right, and that's, in my opinion, a great way to get started. But it can lead to a very stressful life. Right, in radical transparency. There's some months that we do less than a million dollars a month.
Speaker 2:Right, and before, when I was doing, when we were doing a million dollars a month and I was playing the finite game, it was like if we went below that I game. It was like if we went below that I felt like a terrible person. I was a failure. How could I be giving advice if I wasn't doing this thing like I was really a personal attack on myself. And then, when I read that book, I learned about the finite game, which was instead, when you're just playing the game for the game itself, you're literally just doing a game, the, uh, the infinite game.
Speaker 2:I'm sorry the infinite game is when you're just playing the game for the game itself, it's infinite. You're just building a business because you love building businesses. You're just playing the game for the game itself. It's infinite. You're just building a business because you love building businesses. You're just serving clients because you're serving clients. You're just making money because you love making money. You're just creating content because you love creating content. You're just dating this person because you love that person. You want to date them. You're just working out because you love the way that you feel when you work out. That's all that there is to the infinite game.
Speaker 2:And so when I switched around that to the infinite game and so when I switched around that, it was really funny because after I did that, I started putting less pressure on the decision-making frameworks that I was doing and I was actually able to make more money. I definitely made more money when I started switching to the infinite game. And so I think there's nothing wrong with focusing on, like the 10K, because it's always funny. It's like only when you make money can you be like money doesn't matter. Money definitely does matter, right?
Speaker 2:And even though Valravacant talks about money solves money problems, it does, yeah, but when I was in 2022 at one of our masterminds, I did my first million dollar day.
Speaker 2:So we did a million dollars in a day and I remember my team going nuts right, but I felt zero emotion, if anything. I actually felt really stressed because I knew we were going to have to deliver all this service for all these clients that I just closed. And so, like I remember thinking I had come to this finite, infinite game a little bit before that, I remember thinking how grateful I was that I didn't save my entire happiness and my entire end result for my life for that one moment of making, because I had, up until that point, it was like I want to make 10K a month, so bad. And I made 10K. I was like, okay, I need to make 100k a month, so bad. And then it's like I need to make a million dollars a month. And so then when I did a million in a day, I remember thinking at that point like, wow, thank god, my entire life isn't around making a million dollars a month because there's there was no additional happiness that came to me with it.
Speaker 2:So people that are watch this right now and you're trying to hit this level, I think it's amazing. It's definitely great to have goals, but I think that it actually if you remove your uh inputs from the outcome and you just do the things that you love to do and you give it your absolute best, how you do one thing is how you do everything. Ironically enough, a lot of those things that you really want the six-pack, abs, the marriage, the, the money, the million dollars a month, a hundred thousand a month will all end up coming anyway with a lot less stress, but you you.
Speaker 1:You missed one thing. What's that? You didn't? You didn't share how you were able to expand the mind. Did you ever, did you ever have, uh any any um hiccups in that area? Uh, in what? In what is it like like mindset, because I feel like a lot of people kind of get stuck on like they can't think bigger. Was that ever a challenge for you? Or or were you always kind of like, subconsciously, in an infinite space where you didn't really have any boundaries?
Speaker 2:yeah, I guess it's a good question. I don't think that I was like always in that. I mean, I was like gonna be a lawyer, I was working at a restaurant, I I thought that like that was how you made money and I I didn't think you could make more than 200 grand a year, like unless you were a celebrity or an athlete or something like that. So um, I guess for me what helped me expand my mind was probably, uh, getting around other people that were making more money.
Speaker 2:That was probably exactly what it was Like. The short of it is like I moved. I was making two or $3,000 a month. I moved into a house with a few of my friends and we were all doing the same amount of money, but then one of us had our first $10,000 a month and then it was like very easy to see they. And then I went to my first mastermind. I met somebody doing $100,000 a month, right, and then I went to a dinner and I met somebody doing a million dollars a month. And then recently I had dinner with someone doing a billion dollars.
Speaker 2:And so, like all of a sudden, you sit down next to this guy or this girl and you have this conversation with them and you're like in my mind, I'm like this person is literally no smarter than I am. And that's not an insult to that person. This person's not a unicorn, they're not magic, they're not this unbelievable thing. So, as soon as you can see it, I think I was reading this study and it was like in in, like uh, in certain neighborhoods, like crime-ridden neighborhoods, um, if there was a doctor and a lawyer that lived on that street, they had like a 30 higher chance of those people, uh, graduating college than if there wasn't a doctor and lawyer living on the street, because they got exposed to people that were doing that kind of stuff. So, on a basic level, I think that was exactly that's a good answer.
Speaker 1:Yeah, all right. Can we get a roadmap real quick? Yeah, let's roadmap to 100k month.
Speaker 2:Okay yeah, so, uh, what give me the baseline, though, are we, do we have content? Do we have a product? Where are we at?
Speaker 1:well, let's kind of stay where we are. So we got content, okay. Okay, so I'm a content creator, podcaster, whatever. So we got a membership site. We just made a digital product, right. So we have something. You know, they're too low ticket products, right. So now what do we need to do to get us to the 100K?
Speaker 2:And do we just keep those too low ticket? Can we add any high ticket? No, we add it, we can add it. Yeah, how we did it fast, okay, cool, so the fastest way that I would do it. Personally, I'm an ads person and ads is always the way to go. Mostly the reason why you're not making more money is because not enough people know who you are. I said that at the very beginning of this, and so I would definitely allocate some kind of budget every single month to just getting new people to hear about my podcast, to get new people to hear about my YouTube channel. So we spend about $2,000 a day just getting people to see my YouTube channel that have never heard me in the past, so you need more eyes.
Speaker 2:You need more eyes top of funnel, no matter how good of a content creator, there's more people that don't know who you are, and what is going to happen is that a lot of times, when content creators, podcasters they engage into this business mode, the ball of the content creation, getting more people, which is totally fine. But you need to make sure that you're filling up that bucket every single month because if not, then you could have an up month and a down month. It's going to be impossible to scale. So I like ads because you can put your trading time or you're trading money for time, so you can put a budget $100 a day, $50 a day, $1,000 a day, whatever you're comfortable with. And I would just focus on getting more people to whatever my main content channel was. So could be instagram, could be facebook, could be youtube, could be awareness ad awareness ads top of funnel, discovery ads like. They're not even conversion ads. You're not even saying like buy my stuff, just look at me.
Speaker 2:just look at me, hear me, if your content's that good, right, um, then just look at my content and let the content do the talking, right? So we run two thousand dollars a day to top of funnel just to get people in there. Then, in my content, as I was creating it, if I already had this low ticket product and membership site, I would start putting subtle calls to actions inside of there. So I would start intentionally figuring out how do I drive people to there, because if you just put it in the show notes or in the YouTube description, whatever else it is, you'll definitely have some people do it. But you do need to have a little bit more aggressive calls to action. So, but you can be super sly with it.
Speaker 2:So, like I said earlier, you could be like at the end of this podcast, you'd be like, hey, if you want this thing, it's inside this community, right. I would even maybe shoot the podcast in the middle of it. I would cut to me sitting here by myself and be like, hey, I have this membership site. I'm going to have this thing with Revy in there in case people don't stay all the way to the end. So I would start weaving in calls to action into my content that I was creating, sending people to the membership side, and I would probably have that set up and then I would focus on inside the membership site obviously making sure it's valuable People are staying, I'm engaging with them. I would get that settled and baseline until I was probably at like, let's say, five to $15,000 a month in recurring revenue from the membership.
Speaker 1:So that's about like 50 to 150 people, exactly If it's like 97, if it's about $97 a month.
Speaker 2:Yeah. So that cause. That's good because that gives you enough money that you can spend a little bit more money on ads. You can maybe hire a team member if you need to. Like you have enough of a baseline. A lot, a lot of people want to get to 100K a month so they do every single step from the very beginning and then everything suffers. So I do think there's an order of operations. So let's say you're at 5 to 15K a month right now. It's recurring, you have a little bit of churn, but you're profitable. The content you're creating, you know, is working. You could technically at this point stop and just put more money into ads and that should just keep on. That. You could eventually get to 100k a month, just right there. But at 97 a month it would be pretty difficult.
Speaker 1:It's not difficult it would just take a while to get to a hundred thousand people?
Speaker 2:yeah, roughly yeah to get to if it's 97 a month. So in order to do that, like I think that at this point it makes sense to start looking at how can I sell something that's a little bit more expensive, right? How? How do I create this? I guess I I skipped the very first step, which should have been the product suites. So now I know, okay, my free content, I'm covering this thing. They don't get any support by membership site. I'm giving them a little bit more and they get a little bit of support, but what is the thing that I can sell for five, 10, $15,000, that I can literally just make a direct calls to action inside my membership site for people to book a call with me, one-on-one, speak with me and I can sell this high ticket thing. So, like I said before, it should be better, it should be faster, it should be cheaper, it should be more support. So, instead of giving them, like these two dozen videos of you and I sitting down for 30 minutes, maybe the one-off thing could be a high ticket mastermind where they're able to. Maybe it's an in-person mastermind, like you had said, an event, it's a mastermind where they can hang out with you more or something like that, and then you don't even you don't have to be salesy with it If you've done this correctly at this point.
Speaker 2:A lot of people throw shade at personal brands but, like, the good thing about personal brand is people will get on a sales call with you just to speak with you, because they've watched your content. They're on your membership site. You're a little bit of a mini celebrity to them. So then you can offer a sales call with them, get in a call and then offer them this high-tech thing for $5,000, $10,000, $15,000. And that's when you really throw gas in the fire. That's when you can really start cashing it in. I mean, at $10,000, you just need 10 clients to come in and if you have, let's say, 500 or we'd say 150 people inside of there, to get 10% of those people to become a high ticket client, that's not hard at all. We usually see five to 10% ascension rate from a low ticket to a high ticket product. So like you can do those numbers to figure it out.
Speaker 2:I know you said that you like to show people the reverse. So like five to 10% ascension at this amount of amount of for a high ticket product. What would that be? The, the for the a hundred thousand dollars a month, and then that's it. And then all you do is take that.
Speaker 2:Let's say you just sold 10 high ticket clients, you made $100,000 a month. What do you do? You don't sit there and go buy a motorcycle or a plane like Revy, does. You take that $90,000 of profit that you have and you probably put let's say, you put $30,000 aside for the taxes because you got to pay Uncle Sam, but then the rest of it you throw right back into the top of funnel ads, and a lot of people missed that part there. And so now what you're doing is now you're speeding up the amount of people that are coming in, that are paying your membership site. That's giving you more monthly recurring revenue and that's going to also increase the amount of people that are coming in in your high ticket thing back there, and that you could follow that exact framework to go from zero to new to 10k a month.
Speaker 1:Yeah, so, uh, a couple quick questions I have for you and uh, thank, thank you for that, man. Yeah, of course, um, and these are things you already talked about, but, uh, I just want you to share them on here so you can go as deep or as shallow as you want. I know, um, you know we're pressed for a little bit of time, sure, so so we talked about, like, calling it selling before selling earlier. Can you talk about that? The 7114?
Speaker 2:rule. Yeah, so the 7114 rules study that Google did after analyzing billions of data points, and essentially they figured out that on average, it takes seven hours of content exposure across 11 different touch points in four different locations to turn a stranger to a buyer. So seven hours of content could be consuming YouTube videos of you across the four different locations to turn a stranger to a buyer. So seven hours of content could be consuming YouTube videos of you across 11 different touch points could be multiple YouTube videos of you and then in four different locations, could be like watching a YouTube video from you, then watching a video, a podcast of you that you did on somebody else's channel, then it could be reading about you on Trustpilot and then it could be seeing something of you on Instagram. And so this combination of all these things properties that you own, properties that other, what properties other people own all those together kind of combine into that person having enough trust with you to be able to buy your product or service.
Speaker 1:What about new marketing? Right, Because I heard you talk a lot about the content being like the new sales Sure Right. So what about that?
Speaker 2:Yeah, so I said this about a year ago, but we've turned YouTube really into being like my entire marketing department, so I used to have a six-person marketing department. Now I have a one-person marketing department and that person's you.
Speaker 2:No, I have a Transparently speaking, I help that person, so it's probably two people, but, transparently speaking, I help them that person, so I it's it's probably two people. But I have a full time marketing person and they all run the entire department, but it's they're. They're not so much focused on like conversions and ads and and uh and calls and all this stuff. We're just focused on getting more people to watch our youtube videos. If we can get more people to watch our youtube videos, then we're gonna make more money.
Speaker 2:Simple as that yeah, that's, that's huge, because I feel like, I mean, in my opinion, I feel like everyone needs a channel a hundred percent if you're a business there's, because if you don't have a channel, your competitor is going to and then they're going to. Another interesting study said that 70 of b2b buyers have made the decision of who they want to work with before they book the sales call. The problem is, most people keep all their best content and all their best information about who they are, what they do, what makes them different, until after somebody books a sales call. So you have this huge discrepancy here and so, in reality, you need to put everything that makes you amazing and great and all the stuff that you can deliver on ahead of the sales call, so more people will make the mind that they want to work with you, and then the sales call is just like. Let me figure out the specifics and make sure this works in my exact scenario.
Speaker 1:So you have a lot of success and you're doing like over seven figures a month right now. What's like the next thing for you?
Speaker 2:Yeah, so in full transparency, I dabbled into portfolio companies about a year and a half ago, so like we're doing over seven figures a month with a blend of our portfolio companies. But I've kind of let we either either killed off a few or potentially going to exit one of them soon. Because, like, what I've realized is that I don't think that I have the skill set yet to be running multiple companies like it's hard enough to run one company, and so I thought that I kind of had a little bit hubris. I thought I could, because I was so good at running my business and other people's businesses that I could definitely scale these companies online. So I thought that that was going to be the play that I did. It may be the play that I do later on, but in full transparency.
Speaker 2:Since I launched the membership site, I've never felt more confident in the amount of money that scaling with systems itself can generate, because now we're getting I mean, within 90 days we're almost at $100,000 a month MRR inside of our membership site and I'm just putting every single dollar we make from that I put right back into ads, because I still have my high ticket sales coming in and that's really the profit and that's what I'm paying the team with. And all that stuff, all that other stuff just goes right back into ads, got you? So our goal is to get to $100 million company in the next three years, and so I didn't know if that was possible, just doing high ticket. But now that I have this monthly recurring revenue coming in, I think that's the next step for us. And then I'm playing the infinite game. So I'd like to be a billionaire at some point in my life. But if it happens, it does. If it doesn't, I really could care less.
Speaker 1:You're doing activities I can get you there.
Speaker 2:That's what I'm saying. I'm just focused on the things I love to do and then if that ends up with that, that's great. But I'm never gonna I'm never gonna sacrifice what I enjoy, my character. I don't want to continuously sacrifice today for some future tomorrow, like I want to start enjoying my life now. So if it happens, that's amazing. I'm going to put myself on opportunities for it to happen, but I'm not going to sacrifice things or too many things.
Speaker 1:Man, listen, this has been great. I got so much out of it. I know you guys got a lot out of it. I hope you're going to actually do the things that that Robbie talked about, Cause he literally just broke down how you can get to a million dollars 100K a month with low ticket products and then just adding a high ticket product. Man, so anything else that you want to share with the people, how can they get in contact with you? And I know you got that. You have the crazy membership.
Speaker 2:Yeah, I appreciate that. So thanks for having me on. First of all, this was awesome, great questions. If you guys are listening and you want to learn a little bit more about me, obviously I talked a lot about my YouTube here, so I would check on my YouTube channel. It's at Ravi Buvala, r-a-v-i-a-b-u-v-a-l-a. I'm also pretty active on my Instagram. Same thing. And then, if you want to look at our membership site, like you said, it's like everything we've learned going from zero to get a bike again.
Speaker 1:I'm moving out to Miami in a couple of months, so I guess I need a bike man. But yo, this has been great. Make sure you guys share this podcast out with at least three people. Leave a comment below what is one thing that you got from this that maybe sparked something or you're definitely going to implement? Leave that comment below and we'll see you guys. On the episode peace, outro Music.