ON THE PURSUIT PODCAST (PRST)
On the Pursuit (PRST) Podcast connects with entrepreneurs, movers and shakers that are making a real impact in life & business and we share these stories to motivate and inspire you to take action in your life. Now kickback and enjoy the show whether you are chilling, working out or on-the-move.
ON THE PURSUIT PODCAST (PRST)
Team & Wealth Building | How Jacob Levinrad Became A Multi-Millionaire
I had the opportunity to spend some time with Jacob Levinrad, a young millionaire who is extremely wise beyond his years. From selling replica AirPods and getting a cease and desist from Apple to monetizing his peers in high school. This episode highlights an incredible story of the desire to succeed.
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Welcome to the On the Pursuit podcast, where we connect with entrepreneurs, movers, shakers and business owners who've built amazing things on the pursuit of their goals and dreams. And I'm your host, brendan Boyd. What's up y'all? Welcome to another episode of the On the Pursuit podcast. It's Brendan right, we're in Miami still here.
Speaker 2:I feel like I live here.
Speaker 1:I feel like I already live here, I feel like it's home. You know what I mean. And on today's episode I have an amazing, young, talented entrepreneur, right, multi-millionaire and also someone who has took interest as a young boy, stayed with that and has grown that and not only became successful right, but built businesses and and has the mindset and has been able to also, you know, create enterprise value and even sell some businesses stuff like that, right. So jacob living rad, right. Yep. So jacob living rad, welcome to the podcast, thank you bro.
Speaker 2:Thank you probably, man.
Speaker 1:Yeah, I'm excited, bro, excited to be here. So earlier, man, you, you kind of pulled up in something a little spicy bro, yeah, you know, man, yeah, I'm excited, bro, excited to be here so earlier, man, you, you kind of pulled up in something a little spicy bro, yeah you know what I'm saying something a little spicy doors went up a little bit. Get some good looks here yeah so, so, so, let's, let's talk about that. So why a mclaren? How does that help your business and, honestly, does it hurt your business at all?
Speaker 2:100. No, I mean there's pros and cons of rest everything with the mclaren specifically, and like just supercars, to be straight. A lot of people think it's like a marketing play. Yeah, I genuinely do. Just like fuck with the car, it's fun car um. The big thing right now. I think long term for me is like as much as I hate it. It is true, social media is becoming more and more like prevalent and needed in life. Yeah, and I mean even just now, from deal flow I'm getting on like businesses and just the leverage I have when I'm negotiating anything. In general, having that like persona online helps. Yeah, the content social media even just like being around me as a 22 year old, like if I just walk in with my you know, lululemon's white tm1, but like protecting a mclaren elevated a lot and it's just the truth.
Speaker 2:I think if you want to get places in life, you need respect, and if you're young, it's going to be hard to get because of age, so you need the, uh other things to help.
Speaker 1:Yeah, you're the main pro, so how would you say your business, or just the perception of you as a serious entrepreneur, changed once you had the patek, once you had the mclaren what like like how can the viewers get a real understanding of not that didn't. Not that you're saying, hey, go out and get those things, but how, like? What was your experience from when you didn't have it to once you had it? How was like, how was the interaction?
Speaker 2:yeah, I mean, initially I got a tesla in 2020. Yeah, 2020. When I moved out, I was 18, got like a model 3, the fast one. I was like fucking super hype. I wrapped it purple and then I moved out. I was posting tiktoks with it and that like blew up. I had a video to like five million views in a day.
Speaker 2:I think that was my first taste of it and it just frankly, it gives you attention. It's like buying attention. I love what you said like just don't just instant do it. I think a lot of people just think like they hear that, like, oh, let me buy the rolex or buy the lamborghini. Yeah, um, definitely make sure you can like very comfortably afford it. I love the buying cash flow. I think it's great. But, dude, fundamentally that buying the Tesla, the Urus in 2022 and then now just the McLaren just now in December, I mean it was just like a game changer to put behind content. Yeah, we're doing like. I mean we're probably growing like two, three hundred thousand followers a month right now. On TikTok yeah, tiktok's been really, really good. Yeah, and I'm aarence, I'm like 50% of the videos.
Speaker 1:Got you, got you, yeah. So let's just say somebody has a car, they got the watch right. How can they use these items to help grow their business? Like, what would the marketing piece be for that?
Speaker 2:Yeah, I think there's side and then, if you are posting content online, the personal brand side of things. Most people in this like, uh, anyone who has a personal brand or, if you're watching this, you've seen personal brands. The idea of someone kind of looking at you at a high societal level, I think is the best way to put it. That's one lever, with like networking and people just viewing you. Well, and I think the other lever is just capturing attention. Yeah, um, I heard in one video back in the day, but if you see a video of someone saying something who's in front of a honda versus a lamborghini, you're gonna trust the guy with the lamborghini.
Speaker 2:It's just, it is the fact and I think it's very like valid I think someone like I always tell people I'll even say on student calls, like fucking no one, just no one who has no money, just pays 70, 80 grand for a watch, doesn't fucking happen. Yeah, and you guys can like go and think things are rented or it isn't real, but the real, like guys who are fucking shit up, they know it's real and it's super possible. So I think it's the networking side of things than when it comes to business. It's really capturing attention, posting online with it, marketing If you really play your yeah. So what is uh the cons to it though? Oh, what's the cons to it who? I mean a ton, I think once you gain fame. I I don't, I don't, definitely don't think I have like quote-unquote fame. I definitely. The last year it got a lot more intense with like seeing people in person security. I had a stalker. That was really fucking weird, it's weird male or female female okay, stalker, you think would be good?
Speaker 2:active ugly ass. Yeah, active like pulling up on you type of stuff or what. How?
Speaker 1:was she's.
Speaker 2:I mean she's like drawn to my building, said she's coming to see me and stuff. That's crazy. Um, dude, I mean I had guys before at dinners, restaurants and stuff. Recently I had two different occasions that uh like a waiter knew where I was, which was pretty cool. That was all positive. 99 of the time it's positive. Um, so that's the first con is people that know you have money. Sometimes you put yourself in bad spots. I personally am huge into guns. Florida over Cali, also Florida you could have fucking you'd be strapped everywhere.
Speaker 2:Yeah, I'm huge on like personal protection, like that. If I'm ever going somewhere any, anytime sketch, we get security. But I think that's the biggest thing is you're flaunting and people don't like that. So, security-wise, your own personal life goes out the picture when Kier's here. Kier's here like 90% of the year. Right now he's back home with his family, but I mean, it's every day, every second. Pretty much is getting recorded, which I fucking love. I think some people might not like it. I grew up wanting this shit, dude. I did not want to live like a normal life. I love the idea of like cameras and stuff. Yeah, and dude, that's pretty much it. There's not much cons to it, it's fun as fuck.
Speaker 2:Great for girls Girls fucking go crazy with these cars. And yeah, a lot of pros.
Speaker 2:So so you mentioned um you don't want to live a younger life. When you were younger, what does that mean to you? Yeah, I didn't. I didn't want to live like a normal life when I was super young, the first like thing I remember that was like trying to fuck shit up. As I was like 12 years old, I didn't. I knew we needed money. I knew, like I needed money to have fun, you know, and I was very, very money focused. I've always been. I love numbers, love gambling, and 12 years old I was buying iPhone cases on Amazon and flipping them, yeah, so I was ripping those.
Speaker 2:I did a swap meet with my mom terrible, idearible idea Did terrible, I didn't make much money, but went and actually was like kind of exercising the idea of making money. And then I tried YouTube. This is when Justin Bieber was coming up and I knew the story of like he posted on YouTube and just like ripped it. So I was trying all this shit on YouTube, youtube channels, and then it was really like 16 to 18. I think I started getting a footing for like this might not be possible. And then that's when, like the idea of dropping out started to try to make money became way more of an easy path and funny enough that led to now some followers, yeah, which is cool. What's the story with the golf club?
Speaker 1:Oh my.
Speaker 2:God Started initially in eighth grade. I was fine in school. In middle school, I mean, I was like definitely, like like I wouldn't say dumb, but I, my grades were not ideal. Yeah, I mean, you just wasn't prior to school.
Speaker 1:I was not those, because you're clearly not a dumb person. Yeah, you just wasn't. That just wasn't. That wasn't the focus yeah, facts.
Speaker 2:But um did fine in middle school and it was ninth grade everyone's going into school and like I didn't want to be just the average motherfucker who walked to school and I was like it was like probably a mile and a half walk to school. And I was like it was like probably a mile and a half walk to school some, if you lived near school people would take I was gonna walk. And then uh, I was like fuck it, you know I can get a golf cart. So I'm looking online, uh, craigslist and shit, two, three, four, five thousand for a golf cart. I probably had around that between just like hustling around. I sold hoverboards in seventh grade. Made like three grand from that. You know the hoverboards was.
Speaker 1:It was a moment. Yeah, I remember those middle school moment. Those was everywhere, bro. Everyone was on a hoverboard, even dogs was on a hoverboard.
Speaker 2:You remember Iohawk? Yeah, so Iohawk was my thing. Like I had them, I bought them for 300. Iohawk for 2K.
Speaker 2:So I went to all my boys. I'm like yo, 600, bro, it's like 80% off. That's crazy. Who I think was stealing them? I didn't know. It's like what? 12, 13? I was 14 at the time, yeah. But pretty much my mom brings me this guy. He has them for a grand bro and it's like I saw it said country club but it was like scratched off. So I'm like all right, it's stolen, I don't give a fuck Like, I'm just buying it off Cra, you need to anyways, driving out of school every day charging kids. And then I went to sell it and obviously I got it for a great deal and, dude, I sold it like six months later for like two grand made money.
Speaker 1:I was like, yeah, this is lit so you got to experience it and then you made money on it. Fuck yeah, that's the asset. Crazy right yeah and funny enough.
Speaker 2:It's like so, not traditional, but I guess it's just the idea that I bought it super cheap and then got another one. I wanted more seats. I got like four seater. Yeah, had fun with that. That was like my fun time in school, bro, ninth grade, like freshman year high school. Everyone had like different school experience. I love that year bro through a huge party, bro, my golf cart. We were like I think this is fine to say online. It's been 10 years, bro, duiing the shit out of the golf cart.
Speaker 1:That's crazy crazy, yeah, yeah, and that's really a cheat code. I mean, that's really a cheat code because, like you, don, you don't need a license, so you can't really do you out in the car.
Speaker 2:You know what I'm saying. You just do whatever you want to do. I'm 13. I was freaking around in my neighborhood and shit, that's crazy man.
Speaker 1:So, like, what has been the hardest thing for you as a you know, a young entrepreneur? I mean, you're still a young entrepreneur now Fuck yeah.
Speaker 2:But doing your. What has been the hardest thing? Because it seems like you, based on what I've learned of you and doing some, you know some background. It seems like you've always had a knack for you know generating revenue, being interested in being an entrepreneur, you on social media, but I'm trying to now a lot more is hiring. I think that I mean I have the same problem myself.
Speaker 2:right now it's tough dude and people I think don't it takes. I don't know. Everyone realizes it at different points. For me it was always like, initially with drop shipping, that's like kind of where I got my footing. Yeah, it was never as needed because it's way less team and people oriented, at least at small levels. And then I think it really started hitting with my agency. Like once I got from running dropshipping stores to social media mentorship and then also doing the agency, it was like just getting too insane. I feel like I could work 14, 16 hours a day and still be like more work was coming in than I'd get done and that sucked. And then I realized like holy shit, if I just find someone just as good as me, like it could just move twice as fast that's crazy right.
Speaker 1:Yeah, the formula that I feel like people that are entrepreneurs or solopreneurs maybe haven't grasped yet is the idea that you actually can do more and make more by doing less. That's crazy right. If you actually prioritize during your life, you put a system in place, you put teams in place, you have good customer service, maybe somebody that can manage or be like a success coach or whatever you can literally 10x your performance or what you were doing, or even 100x your performance what you're doing solo. So that whole idea of like I can literally do less and make 10 to 100k more, 10 to 100 times more, is actually really insane if you really think about it.
Speaker 2:It's not, it's the four pillars either four or five pillars of leverage, but it's uh, the four c's code communication, collaboration and capital. And the capital side of it, I think, is the easiest to use in the beginning. If you have money, just use the money. Use the money to do people especially. I think the biggest thing is like leading well, if they like feel good about being with you, and one of the biggest things now I'm trying to do is paint a big enough vision for the people who work with me.
Speaker 2:Um, oh, it's just, it's a, it's a game changer, growth. Even the idea of like four or five years ago, dude, what I would do in six months. I feel like we're doing it a week now while I'm here. I mean great example hormose gives. I love, as he says you could be really fucking good at sales calls, but if I have three reps they're gonna beat you. And then he's like someone responded to that saying oh, like what, if I'm better than all three reps? And he's like well, 30 reps will beat you, and I love that.
Speaker 1:I love that. Yeah, you just mean, you just really just multiply, yeah, 100 that assistant dude I had my first like high school friend.
Speaker 2:I met her, she I knew her since like seventh grade. She now works for me full-time. I got her on w2 officially a year ago. She's been like my assistant. She was already dabbling like almost like a half part-time assistant back in like two, three years ago. Now she's like full-on living in miami and shit dude, like game changer live in uh, house cleaners. I've come every day chef, shit like this, even like personal and business. Just the idea of leveraging capital and team to take time and workload off your plate, yeah, it just. It's literally fucking magic. It's lighting in a bottle.
Speaker 1:So I want to talk about how you cut your teeth in um in the drop shipment, but before that, you just mentioned something right you have. You have these different, you know um services that actually make your life easier. One would say you're wasting money on a chef, you're wasting money on house, you know a housekeeper. You're wasting money on these areas where you could just do it, because it's because the inclination for most people is oh, I could just do it, I'm saving money, right. So what have you learned about leveraging that, bringing people in to do those certain things?
Speaker 1:that has contributed to you being more successful or just having more time.
Speaker 2:Yeah, bro, it's been. That's been a game changer. And, funny enough, I love what you said, that some people think it's dumb. Yeah, and it is such a fact Like I had a very important person in my life who was like a father figure to me almost to an extent, and when I was renting this newer apartment that I just got, he said it was a dumb move To rent. Yeah, no, just a dumb move in general. It's 15k a month, so he thought it was a dumb move in general to spend that. And what he didn't understand, what a lot of people don't understand, is that everyone has their own perspective and also their own situation. Some people look at Musk. He's making a billion a day. He can go burn 100 grand a day and no one can say shit. He can say he needs fire, he needs to be warm. Yeah, fact. Look, pablo Escobar with literally burning fire is a great example.
Speaker 1:Yo Ante yo Rats was eating a money.
Speaker 2:Yeah. So my thing is that if you deem something is worth it, that's the first thing, to realize that in my eyes, you should always believe and trust in yourself. And two, I think it comes down to your valuation of time, like for me, one big thing is I'm very, very big on what I consume, at least when I'm trying to work. If I'm on a vacation or it's like 9, 10 pm at night, I'm on a date and I care a lot less. But if you're talking like lunches, lunches and breakfast are too much important I don't fuck around and anyone who's on like a Postmate vibe. I've been there when you're on delivery or maybe if you're even at lower levels, just like cooking yourself. But if you're eating shitty food, it will directly relate to you working poorly, 100% of you. And that. The same thing with house cleaners. I'm a big, I like shit being clean. It's fucking. I pay 2600 a month. I had one person when I said that they're like bro, that's my rent. I'm like okay.
Speaker 2:Mm-hmm, I'm my rent. Yeah and, yeah, exactly what you said do that. I think simplification of your life is so great. Yeah, I love that. I. I always tell people as well, like, don't make life hard. Yeah. So I I just made a video online about when to start spending money on those like personal-ish things to make your life. The video tells, like, simplification of your life, yeah, when to do it. Um, I think that 10 to 50k a month range is when, like, house cleaner, chef and um assistant should come into play.
Speaker 1:Yeah, that's kind of like where I'm at right now. My thing is like I need to start researching chefs in the cities that I'm going to, so like I was in miami uh, we're in Miami, but I was in Miami last week for five days. Right, but for me, instead of going out and spending money on eating out multiple times a day, it's well worth it for me to just pay a chef for the week. Have the foods I need, the levels that I need, right there, everything is available for me and there's gonna be good food.
Speaker 2:That's sick, it's quick, yeah, sick, it's quick, yeah, quick, it feels great and that even, um, the the fucking what is it? The idea of people waking up and like doing anything but thinking about work? That's my big thing too is everyone's in a unique spot of what might be on your plate. You know, some people might have to take their kids to school if you're 45, like when I'm fucking older, unless I really want to spend that specific time with my kids and where other probably do something more fun with them. Yeah, but dude, I'm 100% gonna have a driver guaranteed. Only reason I don't know is because I'm not really driving.
Speaker 2:Yeah, but that's the thing. Like the best way I think to sum it up and explain it is people go and they'll buy a jet and pay thousands of dollars an hour. I mean like literally they're they're paying 50, 100 x what they would pay if they flew commercial, just to save a few hours and have a simplified travel experience. So if there's guys spending millions of dollars a year on that, some even more. It's definitely time allocation and simplification of life is like a huge key as you grow.
Speaker 1:Yeah, something that's definitely in there, because people aren't just doing it for no reason, right? And I feel like people always overstep the idea that time is the most important thing you know because like and that's kind of like what I mean, I'm gonna go off topic a second is your revenue stuck? If you're an entrepreneur and your revenue is stuck, you don't need to fix your products or services. You need new audiences to discover you more consistently. Podcast guesting is the ideal way to be discovered 24 hours a day by your ideal clients. And guess what? The more people that know you, the more people can flow you Head over to PodcastMasteryPackcom and take advantage of your first or next podcast. Let's go.
Speaker 1:That's kind of what I really hate about life right now, and what I mean is People only get real in a moment where things actually matter, when someone passes. You know what I'm saying. Somebody passes away, right? Okay, let's say you had a friend. I don't know if this is true for you or not, but let's say you had a friend or family member and it's like the communication frequency is not really how it should be, because my family's like that. Like I'll message them in a group, in a family chat, they taking days to get back to me, right? So I'll message them in a group, in a family chat. They taking days to get back to me, right? So let's say that's real for you.
Speaker 1:But someone passes and all of a sudden, oh, I got time to fly to visit you. Now I've been here in LA for five years, almost six years. None of my family members actually come to visit me. But if I pass away, all of a sudden they got all this time that came out of nowhere, that they can fly to LA, la and be at my funeral, right? So I guess what I'm saying is there's a pocket where people take life seriously, right, but they don't stay in that pocket. Like I can tell you, like you know, we just met, but I can tell you, I care about you. You know what I'm saying. You matter to me. Let's hang out, let's do something, let's actually get it done. But there's a lot, exactly, right? So that's what I don't like about life, because it's time that's wasted, bro. It's like yo just tell me we ain't rocking, or just let's not rock, but don't say, yeah, we're gonna do something, and then it don't ever happen I think it's.
Speaker 2:You know what I'm saying. I think social media too, and I've seen this with stock markets and it's similar to the idea. I think the last like 10, 20 years, I think, the world has changed more than it's ever changed, and that's something that people haven't seen. And it's going to affect humans, it's going to affect politics, it's going to affect everything.
Speaker 1:How would you describe that?
Speaker 2:I think the kind of similar to what you said, that just people are going to be more and more I wouldn't say robotic, but I think disingenuous is a good word for it where I think that the materialistic and things people see from good lives will start being what people focus on and I think people are becoming more and more self-centered, a lot more than maybe they were 50 years ago.
Speaker 1:It's about me. It's the way life's going.
Speaker 2:I think there's pros and cons to it. I think one thing I'm big on is when I was younger, and I even tell to my friends to this day. I'm not a super, super social person, but I think every single factor of life is transactional and I'm pretty close with my family for the most part, but even like I've seen this with like close family here and there that the fact is is people. They want their life and they want to make their life better most of the time. I think mother to their kids is the one caveat sometimes and relationships similar to that. But either way, I think exactly what you said people are are really focused on themselves, and for good reason.
Speaker 2:But I like what you said, that they got to be real about it that's the fact, if you want to fucking dial in for three weeks, you don't want to do shit. Don't say you're gonna do shit.
Speaker 1:Yeah, yeah, because because, at the end of the day, it like it gives you a real idea what that expectation is too. Yeah, you know, because if you're someone, you're real, you're like you're about getting shit done and then someone's like yo, I want to connect, but then I like that. It's like now you're wasting my time and obviously I value the time, so it's like you know, like just just don't even do it. Yeah, um, so drop shipping. This has been a space where you've been able to really kind of go crazy again, right, so let's talk about that for a second. Like, how did you find this space and how did you become successful in it? And then, ultimately, how did you design your business around it?
Speaker 2:Yeah, so starting off February 2018, I turned 16.
Speaker 2:I went to La Jolla Civic. I'm feeling good, and right around that time is when I was dabbling into the world of like making money, specifically because I had to pick up the lease. Lease was like $340 a month. It felt great. I loved having a car, but I also, like now, actually had like a responsibility which sucked and dude, I'm like I'm an average ass. Everyone thinks that these like dropouts or even people who just do well in general, are like, not average people. All of them started for the most part average, although they started showing different and weirder traits as time progressed. And for me that was the thing. Dude, I was a normal ass.
Speaker 2:Motherfucker was dating a girl at the time and then I stumbled upon day trading. First ricky utieras. Actually he's pretty big, um bought his course and just it was pretty crazy to me, this guy like 24. I didn't really realize it, but I think it was starting to trigger my brain, like realizing he's at 24 and he has like a Ferrari Huracan, like he is doing very well, and he did it in an untraditional way. And then my brother was also a big example. He at the time had an agency in like social media marketing world. Yeah, with owning meme pages. He still does to this day super low key. He doesn't do social media, but he has these faceless pages and he was making good money too and I'm'm like it's gotta be possible. So it was like day trading Didn't do all that, penny stocks, I was doing options.
Speaker 2:I don't even remember no one was talking about options back then and then I got into the world of like the golf carts and hoverboards were like smaller scales, but at this point I was thinking about doing bigger picture buying and selling on like Amazon. But I never got into it and I was just being like a normal, like kind of weird kid. June is when officially, like six months into this, like trying to figure shit out I officially had the choice of dropping out because I was getting kicked out. So that was a big like news, not news flash. But you get kicked out of school at 16. It's like you can't just do nothing. Yeah, facts and that first year out I just kind of had to fill my time. When you have so much time alone as a kid, you're going to figure something out. You might not make a ton, and that was what happened. I initially was like kind of my brother's assistant a bit, making like 2K a month maybe.
Speaker 1:Which is that's really good money at 16, bro, no, I was lit.
Speaker 2:My big thing was I knew he was doing some stuff with like this basketball promo and I knew he was making probably 10 at the time and I was helping him sell like ads and stuff. And then he hit a big client. One client paid him like 100 grand and when that happened I it like it was like holy shit. He bought a Tesla and I was like dude, he bought a Rolex and he now went from like probably doing you know maybe 100, 200 a year. He's now doing like you know a mil, mil five a year and I damn that's crazy. How old was your brother? He's three years older than me, but I always say online like he is the reason.
Speaker 2:So he was 19 at the time. Yeah, yeah, yeah, he was young too. We both did it pretty young. Yeah, and he made millionaires, bro huh I said your mom's out here creating millionaires both. My brother was a millionaire at 19, I was a millionaire at 20.
Speaker 1:Yeah, your mom, mom, you're doing amazing things she should buy. She should bottle up her parenting and sell that as a digital product as well.
Speaker 2:I always say, dude, I had a blessed childhood growing up we were like medium wealthy, we were pretty solid food on the table and my parents got divorced, which a lot of people think oh sad. I actually like loved it because they didn't do too well together and my dad and mom being like divorced was a perfect, happy balance. Our dad was like really intense and hard and my mom was like really soft and loving and like both of them also knew the world of like, uh, entrepreneurship. My mom's a recruiter, yeah, so she kind of knew the idea of like kind of making money. She got paid per deal and then my dad works at a real estate company. So it was like really really ideal for me, um, and yeah, dude, bless childhood. Shout out moms, tell our moms for sure so.
Speaker 1:So back on the dropship man. Um, you were saying, could we just took, I hadn't do the sidebar there's no way we could not acknowledge your mom so the amazing work that she's doing through a few years.
Speaker 2:At 20, hit the millionaire shout out moms. But back to 16, I officially am a dropout. June of 2018, when I left, I tried supreme reselling. Then I stumbled upon the shopify drop shipping. This is already like probably q4 of 2020 or no q4 of 2018. And then, by the way, why I remember this so well is because the supreme I got into in fall winter, 2017. If anyone knows supreme, it's like they call it fall winter, spring summer. Yeah, so I started supreme in the early year of my 10th grade and then ended 10th grade. Obviously, that year Left 10th grade fall winter or, sorry, spring summer of 2018. And then it was official. I was like three days shy of graduating 10th grade, but my brother needed me home, so I left mid-finals, technically didn't finish 10th grade, which pissed me off because at the time, my initial plan when I dropped out was I could always go back, but I'd have to repeat second semester of 10th, which would have sucked. Thankfully, I didn't have to do that and you saw my license plate, bro. No GED.
Speaker 1:Everyone said at the time I was going to ask you about that.
Speaker 2:No, everyone said bro, get a GED. And I just really fucking didn't.
Speaker 1:Yeah, no, for sure, that's a way better story bro. Yeah, yeah.
Speaker 2:But, dude, 2019 is when it hit. I was selling ear pods, apple ear pods, so I framed them as AirPods Fully, by the way, not allowed. We'll get to that in a second. I got sued for it, but did a million dollars selling Apple ear pods, keyword ear pods. That was the one saved me, as I didn't call them AirPods, you called them EarPods. Yeah and dude.
Speaker 2:I initially hit it with that with my brother. He would sell ads to businesses. So my advantage I'm a big believer in do things that you have a competitive edge at and my advantage at the time is I knew I would get very discounted promotions. So I tried, brother, I'm like yo, I'm going to start testing products. I tried a sunglasses store and a pool floaty store. I still remember it was sunglasses for less than summer necessities. Honestly, you guys probably Google it and find the old like Shopify stores Both of those flunked, no sales at all. And then a guy kept buying ads for my brother selling these ear pods. It was Supreme Patty Supreme Patty a lot of people know. So he actually partnered with Luca Nets. I know Luca well and he's reflected on the story. It's pretty funny.
Speaker 1:Yeah, so I mean, we can talk about luca later, but I had this client that hired me like a while ago. I guess it's all another story about luca we'll talk about later. But yeah, we'll hold that. I like him, he's, he's really sharpened me up too.
Speaker 2:I he's like kind of a mentor to me. Yeah, um, dude, when he was buying ads for my brother. Often I was like dude, this guy's hitting and I didn't know what was selling so well about it. I knew obviously the site was good, so I replicated the site and then I bought an ad for my brother and it like made like four or five sales. I was like fuck, got into Facebook ads. That became literally a money printer.
Speaker 2:No one was getting ads approved on Facebook and, funny enough, I initially used my Facebook got banned. Facebook was the first people who were telling me like yo, you can't promo like AirPods. They Like yo, you can't promo like earpods. They look just like earpods. Like you can't do that. And I was finessing around it because Facebook's so big they're easy to finesse Just because they have so many ad accounts Used. My mom's identity got her banned. To this day, me and my mom are both banned on Facebook, but I found some finesses around it for ad accounts.
Speaker 2:Anyways, though, it started really hitting on Facebook ads. I did Like 200K before I got banned. Another probably half a mil before my mom got banned. Ran up with like literally all of my friends. I'd pay them 50 for their Facebooks. My assistant now to this day I got hers to ban too Did like a mil two with selling these ear pods.
Speaker 2:Then got a cease and desist. I was 17 at the time, about to turn 18. It's like January of 2020. And I got a cease and desist saying shut it down. And and desist saying shut it down. And at this point I had started a second site too, because they banned my first site on shopify. Just rule of thumb don't try to sell products when you're starting to get banned and shit. It's just very difficult and it's way easier to sell legal products.
Speaker 2:Yeah, facts, um, and yeah, dude, pretty much a mil two later. They thank god, since I was 17, apple fully. They hired on a law firm to wreck me and the law firm deep dived everything. They literally were looking at bank accounts, bank statements, dude. It was scary as fuck. But since I was 17 and thank god, this one site I did pretty well. But a million revenue isn't huge, especially fucking apple, so they just let me fly. They're just like shut it down. They made me show proof. The sites were disabled and then, yeah, both the sites shut down. It was like 1.2 probablyted. I had like at the end 50 grand in my bank account, I remember vividly, but I probably netted 150, 200. I was just so dumb thinking that it would last and that was a repeat thing.
Speaker 1:That took me a few years to realize that, like there really is ups and downs and you got to know when, you're on an up, double down, cash out, save as it very much so will go down, um, and that's my starting days in drop shipping, all right. So, bro young, making a lot of coin, coin, right? You talking about like running up 200k, running up to 1.2 right on drop shipping pages, yep. So what I want to understand is, like, the capacity of you making that type of money right and then not necessarily well, I mean you, let me know, freaking out right Overwhelmed. You know, anxiety, it was slow, dude, you know what I'm saying. What was that? Well, like, paint a picture of how you're feeling while this is going on and you're having that success and it's running up. What are you feeling during that time?
Speaker 2:Yeah, I mean I did the dropout at 16. It took me like six months and then at that point I'd already pretty much turned 17,. February 26 of 2019. And then that 2019 to 2020 year of me being 17, about to turn 18 in 2020, was when it happened. But one thing I'll say is I think everyone has it different. If you're in real estate, it hits like hard. You close a deal, it's like 50 grand boom. But for me it was slow, bro, because it was like you know, 100 in sales, 500 in sales, thousand sales. My peak day at that time was like six grand peak months like 65. So at that time, dude, I'm like running all these sites, I'm literally at one point I had friends of mine making sites and then having like teaching them to run it, taking 50 of the net, bro, it was insane, but it was very consistent. And my brother also at that time was making like 100 200 a month. So it wasn't crazy to me because like he, bro.
Speaker 2:I saw him do 300k taxes, bro, yeah so when you see your brother older brother at 19 20 at the time now paying 300k in taxes by the way, he dropped out of college freshman year, so he dropped out literally as I dropped out and it was he was one of the inspirations like, if he's doing it, my parents were very like they're like fuck it, let's go all in, you know, and yeah, he hit it quick and everything became a lot more doable when you see someone do it in front of you. Know, that's why the whole like hang out with five people that are better than you thing it's not because, like, if you have broke friends like you're just gonna like instantly be broke. It just you'll feel powerful. If the people around you are poor and, on the contrary, just hang around a bunch of millionaires, it's like you'll feel like shit if you're not making fucking a million a year.
Speaker 1:Yeah, I think. I think for the most part, where you it sounds like what? In your brother you had a mentor. Fuck, yeah, right, and I think that's something that a lot of people don't have the opportunity to access or they think it's a scam. Yeah, because I'm going to college, you know, I'm not going to pay somebody to to to tell me to do stuff. I can just go on youtube or whatever case may be right. But your brother had a specialized skill. Yeah, you happen to be in the same household, so you was exposed to it. He, you know, he he's cranking 100k, 200k a month.
Speaker 1:You know, I'm saying like bro, it's wild to me, dude, this is four years ago too it's way less like popular, so so like that gives you, it's kind of like you're borrowing his confidence 100, like you could see him doing what he's doing. So you're like yo, I could do the same shit. This is my brother. A blessing to me having him in my life yeah, even just like two years after that.
Speaker 2:I mean, he got a mclaren. It was actually funny because once we were at move out age I was 18, he was 21, he hadn't moved out yet, he just liked living with you know, we were just all chilling at home and I was the one who was like all my friends moved out. And this is I. I got out of airpods now because the whole lawsuit thing I was kind of freaked out but I had like 50, 60 grand and it was like three months after that, um, I'm now 18 and all my friends finished up a senior year of high school, yeah, and they were moving off to college and I was like that hit me hard when I saw my friends went on to college because they had this like very painted path and I'm like fuck, I have no idea what I'm gonna do next. And that was a scary time. It sucked. I remember when all my friends left one, they all dipped, they were flying the next day and I, like, fully at home, just cried. I was just like super, like I was like fuck, what do I do? Because at this point now I have no business.
Speaker 2:You know, the AirPod thing didn't just get shut down when you go, and all my ego, my confidence, my life was that store and those stores and that vibe and I don't, for like two months, played a bit of. I was big on Fortnite for a few months and then I just realized I can make another site and I did exactly that. From that point and the two, three years like following that, I was just like product test after product test and then now to this day, I started my biggest site in 2021 of July after I'd moved out for like a year, and that site to this day has done like 2 million lifetime sales, solid margins, and it's first month it did 131,000. So it's cool to run what's up y'all.
Speaker 1:I'm standing in the middle of the street and I'm willing to risk it all because I want you to grow, whether through paid or organic measures. Over the next five days, the audience growth challenge we're going to be teaching you podcast gifting strategy, video marketing strategy, social media, predictable viral creation strategies, the power of radio and digital PR and these strategies are what you need to grow your business over the next four, six, nine, even 12 months to skyrocket your success. So if you want to join the challenge, all you got to do is click the link below and join the audience growth challenge and join it as a VIP. Let's get it. So if somebody's inspired by listening to you right now and they're like man, I want to launch a shop, what's the steps you would say, based off of your success now, if you were talking to the younger version of you, starting a brand new shop right now, today, what are the steps to get it to be successful?
Speaker 2:So I'm big and I'm super public. I'm a big believer that there's no best business model. I think it's. You're going to do what you do. Like I brought when I came in here, like I love the idea of the businesses you run. I just think it's sick, it's new.
Speaker 2:I haven't heard it and that's one thing I'll say to you guys and anyone watching this Like you don't need to do the like niche, picture perfect models. You see someone talk about online. My whole thing and what I tell people online is that I started an e-com, I got into social media, I got into starting an agency. All three fucking worked for me. There was a chance that one of them was really hard. I wouldn't have continued doing it. But any business you do unless you're like really retarded and you're doing some dumb shit, like you're fucking, you know, trying to go pick up garbage, pick up garbage you can figure something out. It's just it's going to take time and if you do something, I love you. You specialize skills. If you're doing something you have specialized knowledge in, or you're doing something you have good leverage in, it's very easy for you to do well and it just takes time.
Speaker 2:I like e-comm to start and I started with it. I recommend people to start with it because it's very low risk and I really like. I think it's a Swiss army knife of skills. You learn a lot of different skills. It taught me marketing, it taught me branding, it taught me customer service and that led me now today to even with like now, helping people and mentoring. Like customer service skills and mentorship go hand in hand. And, yeah, I think the biggest thing I'd tell someone if they want to start is realize there's no best business model. If you do want to do e-comm, that would be my advice. Getting into it's as simple as realizing, like, the three core pillars. I think it's product pick, website build marketing. So product pick super crucial. You start with that, build a website around it, shopify dollar to start, yeah, and then you can market through organic. It's a lot harder. I talk about that. I could talk about in depth, but it's too boring. Yeah, organic marketing you guys can google after, or paid ads paid ads is like big thing for me.
Speaker 2:I mean, paid ads are my life now.
Speaker 1:Yeah, facts, facts. So paid ads on Facebook. Paid ads on.
Speaker 2:TikTok YouTube. What? Once I was like, so once I was really crushing with dropshipping. This was now the store I run today. I talk about it a lot online. I'll say the name it's called Chemex. It's like a blender bottle store.
Speaker 1:Do you still? Do you know? You know, I should have brought one.
Speaker 2:God damn I like it, bro, it's like a blender bottle for fitness. Yeah, funny enough, now I have so much going on day to day like I literally like I feel like I forget even that I fucking have it like running. Yeah, good, small team around that honestly my my like smallest team, I'd say, but it runs, and the last like six months to a year, I have not been as focused on it as I could have been just been more focused. That's why I got out of the agency. But but, dude, when I was initially running up like these multiple stores and then initially started this end of 2021, I was really really like overwhelmed because I started this store and then I was also doing social media and I was doing the agency too. So I'm like, running up these sites, I'm learning a ton and I'm like, holy shit, I got to start the agency. So that was the thing is like it took me like 2 million in dropshipping sales to realize like I know marketing pretty well. And then I'm like, holy shit, let me sell advertising services to all these guys who haven't figured it out. And that was a like banger, game changer, dude, because that business netted so much. That like was the first thing that built up a lot of capital for me Because dropshipping did well.
Speaker 2:But the issue is is that I inflated my lifestyle pretty quick when I moved out. I was spending probably 10k a month when I initially moved out. So when you aren't making a lot of money but elevate your expenses, it becomes hard to save. I mean if you're making 15 but spending nine, it's like you only have 6k a month net. It's very hard to save because you're playing with six grand. It gets a lot easier when you can go and push a 200k a month when you're spending 10. 100% yeah, you just increase bank account by 190. You're like in a great spot. But dude agency, 90% margins. It was like insane, my buddy. I had a partner for it that I decided to bring on and I was going to do it solo at first, but I knew he'd provide some good value and I had the majority and it was great.
Speaker 1:Nowadays I sold my share and he successes, right, you said agency, right, internship, econ. You know, where does the mindset come from? You know, I'm saying because mindset is is, is is big for a lot of people, right, especially if, like you, you dropped out so you didn't really have a lot of indoctrination, right, you didn't have a lot of okay, cool, I'm gonna finish high school, I'm gonna go to college, right, so there's a lot of years that people just get being in, you know, uh, traditional school. That kind of formulates the way that they think, the way that they process right, I'm gonna graduate, I'm gonna go to college, I'm gonna go to college, I'm gonna get a job, and then it is what it is right.
Speaker 1:So you dropped out, you focus on entrepreneurship. But like what is your mindset, bro, like like what has helped you be focused? Right coming in here, you told me that sometimes you just you you focus on, like, like one aspect, like you go all in on one aspect for like three months, four months, whatever, and then then you'll switch. So where does some, where does your, your mindset come from? To focus or grow, to develop, to be disciplined, to be accountable? You?
Speaker 2:know I.
Speaker 1:To really really help you scale.
Speaker 2:I mean, what I will say is initially I thought it was money and I think initially for everyone it is at least a part of it. I don't think it needs to be black and white. You pick one thing. I think for most people, including myself, a lot of it was money and I thought most of it was. But getting out, mean, I took a good like million two probably from the agency, so the agency made me a lot of money, and now getting out of it, I I mean anyone can imagine at 22, even with the fucking cars, the watches and shit, once you have a million, two million in the bank, like you're pretty fucking good. Yeah, you roll it.
Speaker 2:It's hard to spend through that, especially if you can make decent money. Um, but dude, I think for me right now the biggest thing I look at is, instead of motivation, I I like inverse my work. I say like what takes me away from work? And I just stay away from that stuff when I want to work. And I think that I used to, and I think a lot of people that's good, that's good.
Speaker 2:Yeah, I think a lot of people over, complicate it, but when you inverse what makes you productive and just look at all the things that takes you away from it. For I, I have a. I'm notorious for putting my phone in like my microwave or my oven, I like literally I won't turn it on but I'll put it in it and by doing that it like really hits you. Like bro, if you want to go back on your phone, you have to open an oven. It feels weird and you remind yourself why did I put it in the oven? I want to put it in somewhere.
Speaker 2:Really, far from tell people and it is a fact, anyone here you can open your screen time on your phone. I bet you average person watching this, even average human, probably it's like four hours a day of screen time. Bro, if you realize you're waking hours, it's probably 12 hours a day. You're up and active 33 of your life's on your phone. Like that hits when you realize that you can already be 33 better, faster, quicker, smarter than anyone else by staying off your phone. That's a game changer and for me for me, that's my perspective, dude is it really? I think wasn't hard to make a lot of money and I've now seen a lot of motherfuckers get rich. I've had a lot of students and even not to like glamorize mentoring, just people in general. Friends look at fucking me and you dude. It's like literally anomalies to society. If you look at average income, average net worth, comparatively to what we have.
Speaker 2:That's true, yeah, and it wasn't difficult. I don't think I'm exceptionally smart. I think most people who are super successful aren't they? Even a lot of them say it Matter of fact. There's some dumb motherfuckers who get really rich and you realize that. You just realize it ain't hard. And I think, simplifying it, simple skills and that's why I look at it, I just inverse my productivity and I think, naturally it's just like I don't do much things that provide enjoyment other than working.
Speaker 1:Yeah, unless I'm really sending so that's my thing, dude, yeah, no, no, I like that, I like, I like the way that you um put that. I haven't really heard anyone say it like that you know, I'm saying like, like, uh, inverse working, like, what are, what are the things that take me away from focusing, take me away from being successful, charlie, take me away from locking in?
Speaker 2:Charlie Mungerer. He just died but he's a really he was the right hand, like kind of the COO of Berkshire Hathaway, and he says when he's trying to solve hard things sometimes he'll inverse it. So like some people might say like fuck, how do I make a million? And it's like okay. What's one thing that definitely will make me not make a million? And it's like okay, if you go and drink like 30% of the week, you're definitely-.
Speaker 1:Not making a million. Yeah, that ain't bringing no cash flow in bro.
Speaker 2:Yeah. So in my eyes, inversing a problem is sick, and keep in mind, you don't have to be fucking perfect. A lot of these really rich guys they say these things and they don't put the like comma. But I've also fucked up. I'll a big believer in I do cycles. I think one thing people don't talk about is you're going to have modes and zones in your life. You might have a week or even a day, or maybe a month that you're dialed the fuck in and then you might have a bad week, you might have a bad day, and being aware that that's normal is something that doesn't get talked about enough and I personally hate that. I'm happy you guys can hear that and feel that in this pod.
Speaker 1:Yeah no 100. I think, uh, identifying that is is huge because, yeah, you're right, people are seeing all the the mclarens, right, they're seeing the trips, they're seeing the cast, right, they're saying, you know, maybe you with, uh, you know attractive, uh, you know woman or whatever the case may be, but they're not hearing the stories. I mean, you're, you're fully being transparent, but there's not, there's not a lot of that going on.
Speaker 2:Right, you might hear it from a couple of people, but you're not seeing it like it's not, it's not really prevalent everyone just talks about like the good, good, good, everyone has shit I've got you yeah, elon musk, one thing I've noticed about these really mega successful people that I think happened to me from 16 to now that I started, I'm starting to realize in life is that you, when you're in a very like not I wouldn't say a high level, but when you're making a lot of money, a lot of shit's normally going on and you really don't, you can't afford to fuck up like I.
Speaker 2:I just fucking went yesterday and like hiring a good accountant, for instance, if you don't hire a good accountant and you a million dollar tax bill, like hiring a good accountant can literally make or save like a hundreds of thousand dollars. And I always say that I think you get it almost. Your brain starts getting a little overwhelmed. And I think Elon Musk and some of these really rich guys you see, they literally sometimes freeze and glitch and shit, and Zuck's a good example.
Speaker 1:Like Kanye too.
Speaker 2:Yeah, kanye, he's crazy in his own way, but I don't know. I think that's one downside that no one talks about too is sometimes it sucks. So I literally lately have been giving myself an analogy. If I ever feel very overwhelmed, I'll go and I'll say, like transform to a normal 22-year-old in college and then you just realize, oh, he'd be thinking about like fucking some random bitch and it just chills me out sometimes Versus the like oh, fuck, fuck, I have like 75 people to pay every month and deal with all that shit.
Speaker 1:Yeah, that's funny, like you just seamlessly kind of transition to that. That's kind of like my next question like what are some of like the, the hardships, struggles, the obstacles that you face? Now, right, I mean 22 successful I mean you got the world in your palm.
Speaker 1:Some, some, some would say, right, you can go out and do whatever you want today, tomorrow. Right, you decide, listen, I don't want to work for the rest of the month. So what are some of the real challenges that you might face, that you might experience when it's just you, your own thoughts, you by yourself, you taking a walk, or you waking up with this on your mind. What does that look like?
Speaker 2:I love that dude. I think the biggest thing when I started hiring hiring team is that I want to let them down. You know, if I don't perform I might be the leader, but if I don't perform as a leader I'm hurting their growth too. And especially now I've painted this picture pretty hard that we're pushing now into this portfolio idea. I'm like kind of making small nothing crazy. I'm not gonna make you guys think I'm fucking a billionaire, like 25 to like 50k at a time, moving to smaller businesses and investing into them like at 100k to a milli-year. And I want to do that and build a portfolio of companies that then my current team can elevate and instead of just working on maybe my social media or instead of just working on my e-com store, they can go and help run the portfolio of businesses. The e-com stores and social media will be in that. But ultimately I think it's not letting them down is one of my biggest fears, which is a weird fear to have, is the idea of letting people down that want to help you accomplish your goals. And yeah, I think just like not doing enough. I think a lot of people when you're starting off like you can swallow and stomach if you don't work well in a day. But, like for me, knowing if I don't work well in a day, like it literally can cost me like 20, 30 grand. There's certain dude.
Speaker 2:I made a mistake in January. I decided to leverage pretty much. I put a lot of money into R&D with trying to build out this AI funnel, which would pretty much use AI to message people and then build them a Shopify store for free, and it cost me like 70 grand. Just failed. Fully didn't work. So it was like a decision I made consciously. That cost me 70 grand and it's almost like just a. It's a big backpack on my back that I just fucking. I can't sit.
Speaker 1:I can't put it down.
Speaker 2:Yeah, and it's just how it is. Again, it's Mosca, bezos, like these guys, like it's so much shit that starts going through your head and everyone has it, everyone overthinks. But like realize that the journey to get to five and now lifetime, my journey I've probably made like 10, 20 million bucks and there's shit you go through to get there. It's not all sunshine and rainbows. Dude, in June of last year I was like fully, like I wouldn't say depressed, but super overly stressed because I was running three businesses at the time. This it's before I got out of my agency. I'm working Every waking hour I was up, I'd wake up, I'd instantly be on Slack until I was going to sleep. No dinner, no friends Did a month of waking up at 3 am. So it gets intense.
Speaker 2:And I think the stuff that goes on in your brain. For me so far it's been the biggest downside of not being able to turn it off.
Speaker 1:Yeah, what are you afraid of?
Speaker 2:Sp of not being able to like turn it off, yeah. Well, what are you afraid of spiders now? Oh, what am I afraid of? Not many things, man. I used to be afraid of death. I researched a lot to memento mori, the like latin phrase that it made me actually really almost wouldn't say glorify death, but be very present that it's coming and love that. Um, other than that dude, probably the only thing I'm hardcore afraid of is like snakes inside of my business that I hired. That's a big fear. I have some really good contracts, but the idea that you can be teaching, helping, training, paying for someone and they might fuck you, yeah, I hate that. Yeah, not much though, man, I'm not really a nervous person, I feel like yeah.
Speaker 1:I mean that one's huge because, you're right, I'm spending money and I'm like I could be literally developing somebody that could take me now, but I mean that's.
Speaker 2:And the worst part's, envy bro.
Speaker 2:That's real, yeah, that's the biggest thing I'll say If you're going to hire someone, don't hire someone until you're the person that someone would want to be hired by, and I think that as you. But you're naturally going to grow and you got to make sure that there's never a point where someone's growing too fast, because if they're under you and growing and now they're like wait, I'm making 20 a month, I want to get to a hundred, but like boss man's making a hundred, there's a problem, cause then they're going to like look at boss man and be like oh, I'm just to get a portfolio of businesses and have like an enterprise value of $50 million.
Speaker 1:So basically your version of like acquisitionscom.
Speaker 2:Exactly Meeting Hormones E2 really solidified. That's what I want to be doing and I know if I have businesses that are worth $50 million, let's say doing $100 billion a year, in the next two or three years, I could have someone right now on my team that looks at that. They're like you, you know, if there's 200 billion revenue a year, I can get my piece on 1%. Maybe a COO, someone high up and me knowing I can give someone like a COO, like two, three, four, five million bucks in like enterprise value and shares and stuff. I'm like, okay, that's a big enough vision and that's what I'm gunning for now. Dude, it's like I'm going to hit that or I'm going to fucking like die trying.
Speaker 1:Yeah, I got you. Hey, listen, if you're looking to grow your podcast business or you're looking to leverage podcasts to grow your business, you want to tap in to the Podcast to Profits Academy. We're going to teach you exactly what it takes for you to get more exposure, to grow and scale your business or leverage podcasts so you can do more revenue. What you want to do is head over to podcasttoprofitscom and apply to work with me and no member of my team. So brand new business on brand new business. Owner, entrepreneur, young, right, what are some of the things you feel like they should know about going into business?
Speaker 1:you are like, like like principles, strategies, just just maybe the mindset, because most people just be like I'm gonna start a business, I'm starting a business. They're like, like, so I have a mentorship and um mentorship, I help entrepreneurs um launch scale, monetize their podcast. But one of the biggest thing is I, I help them to start a business because they just start you. Anybody can do a podcast, bro, right, technically, you turn on the cameras. Right, get some lights, simple, get a guest, get going. But it ain't a business until you set it up that way, right.
Speaker 2:And it's different. People don't know that it's a leap.
Speaker 1:Yeah, yeah, yeah. So I mean I said that just to say what are some of the things like, if I'm listening to this right now, I'm young, I want to get going. I'm inspired by your messages. You know what I'm saying. I'm young, I want to get going. I'm inspired by your messages. You know what I'm saying. I see what you got going.
Speaker 2:I'm like yo, I need to change Right.
Speaker 1:What are some things I need to know? What are some things they need to know, based on your experiences, that could really help them out, so they ain't just start off like everyone else.
Speaker 2:Yeah, I have a good analogy. I've only used once, never publicly, but I have a really good analogy that I think sums up the journey of starting a business that it isn't a like do well or not do well, it is like a guaranteed you are on a race and throughout the race, whatever your perceived goal is, let's say you're like I can have 100 grand, whatever you believe is possible, that's the finish line. Because if you don't believe it's possible, there's no way you're going to pass that. So if you believe you can get to's say, 100, cam on as you progress. It's not like a. It's not a race where you are going to like maybe get to the finish line or not. You could fucking crawl there. It might take you seven years, but you're gonna get to the finish line.
Speaker 2:The one flaw people do see is that, or sorry, the one thing people don't see is that there are mistakes. You might run 100 feet then like fucking you know, get picked up and brought back. One fuck up, yeah, but the fact is it's inevitable. You get to the finish line. Inevitable. And that's one thing I think people overlook is this isn't like a oh, I might do well, oh, it might work, it is guaranteed to work as long as you perceive it's possible, and also the caveat's.
Speaker 2:Like you aren't retarded yeah but that's my, that's my main thing, dude. As long as everyone knows it's, it's guaranteed. I love that because people just know you just have to continuously work. Yeah, just the fact um other than that it won't be easy. If it was easy, everyone would do it and it wouldn't be fun, um books, books, yeah, any books really good, 10x is better than 2x.
Speaker 1:Yeah, you know, you know it was funny. The last three people were the last two people definitely. Um, mentioned that book, really that, yeah, yeah. And then the third person I was gonna mention, I actually mentioned it to them, wow, yeah, dan sullivan dude that book like I mean, I've I've recommended to a lot of people.
Speaker 2:It's probably gone around now in miami. Get them out.
Speaker 2:Just everyone loves it's a great book makes a lot of sense since, I think, overlooked by a lot of people it's probably gone around now in miami get them out, just everyone loves it's great book makes a lot of sense since I think overlooked by a lot of people that you can be doing dumb shit and it's obviously not ideal. That's the whole game too. If you're doing dumb shit, the race is going to take a lot longer. You know, for right now, for me it's like getting to 50 mil. I'm not worried it won't happen. Yeah, I know it'll happen, just like hopefully it doesn't take more than like a year or two. Yeah, yeah, yeah.
Speaker 1:So 10X easier than 2X. Anything else. Any other book pops off in your mind.
Speaker 2:Tax-free wealth probably has already made me like half a million tax savings, so that's like a no-brainer. I think once you're making like 100K a year plus, it's like it'll take you four hours to read. It's probably going to save you money in taxes. If it saves you 20% in taxes in your life, it's like assuming you think you're going to make at least a million a year. It's going to save you 20% of what 15 mil. So it's $3 million you could save in your lifetime for four hours of reading. That's worth it.
Speaker 2:Yeah worth it. Other than that, not really. 10x is better than 2x. It's one of my favorite.
Speaker 1:Now one thing I'm been doing, a lot, dude.
Speaker 2:I look at the glossary of the chapters and just grab what you need, pick the chapters. Dude, that was a game changer. Yeah, I'm like. So it's like you can go read for your 40 books there's an app like that called our blinkers.
Speaker 1:So what blinkers? What they do is they'll give you, uh, eight to ten minutes of a book. You know I'm saying summarize it, and then you can decide either you got everything or I actually want to read it, or whatever. Yeah, I love that. It's called blankers.
Speaker 2:That's the game, and that's like another example of like the 10x of 0 and 2x. It's usually. It's like literally using that theory and analogy and that's one thing too. I tell my team. You know the the stage I think that I've gotten to now is, instead of me working on myself as much, I think I'm way more focused on leadership and making sure my team is working well. And if they're not, kind of, I just poached the VP of sales from a huge company we have 20 million a year company.
Speaker 2:He was down to come to me mainly because I think we have a lot of growth in us. He sees, like we could probably 10X. His company wasn't going to, they were kind of peak, but people dude, hiring good people and leading them well. Yeah, luca was the one I was talking to him and we're both Jewish, me and Lucas, we could say it. But like literally the idea of like, look at Hitler, look at Martin Luther King, these real leaders, good or bad, and you can do that to really lead well, and these guys, just they were inspiring. So that's one thing too. I looked into that a lot. Um, mlk, I gotta look into more. But the idea of leading well, as we talked about leverage, it's the right here. We're here now, but the fact that I have a 70 person team it's like the amount of work I'm getting done while filming this podcast is probably what five or ten you know solo, solo renewers are doing so?
Speaker 1:so you mentioned hitler just now, so you feel like there's some things that you were able to learn from him. A hundred percent, dude.
Speaker 2:Yeah, I think the idea of leadership in general dude is it's such a powerful trait you know the 48 laws of power is a good example, like the idea of gaining power and leverage is putting yourself in a spot to lead one-on-one convos, lead in general, and I mean think about it If you could lead a ton of people anyone watching this like you're in a very, very ideal spot and couple leadership with hiring, with money, with vision, it's a recipe for fucking money.
Speaker 1:Yeah I see that you can cook, yeah, so so what do you think about the idea that, um, money's not real? You know, I'm saying it's worth what? What they say it's worth, yeah, but you have the ability to trade this, this asset, that's not really worth anything technically because it's not backed by. You have the ability to trade this, this asset, that's not really worth anything technically because it's not backed by nothing, the actually real thing, right, you can trade for real mentorship. You can trade it for for real knowledge. You can trade it for an actual cash flowing asset.
Speaker 1:You know, saying you could trade it for the opportunity to build a relationship, to get an experience. And the reason why I say that is because there's a lot of people, you know, young, old, um, you know, maybe in their 30s or whatever, or maybe just, you know, maybe in their seniors, that are afraid to spend the money, that are afraid to invest, that are afraid to to, you know, take a risk because they feel like they're going to lose. But you have been able to, you know, take this money, like you said, i'm'm gonna invest it to where I can get a duplication, you know, uh, what would you say to that?
Speaker 2:yeah, I think I love the idea of realizing that money will come and go hardcore yeah and it can either happen with your like decisions or it could happen kind of like for you. Every single opportunity I've got to spend money, whether it did well or did poor in my eyes, has grown me and I think the biggest thing people don't realize is like the number one most guaranteed high ROI investment. I'm talking like you're going to a casino. You know the next fucking number. That's about a hidden roulette. You could just bet it it's. It's people.
Speaker 2:When you either invest in people helping you do things or vice versa, like working for you or vice versa, a mentor and I would be careful anyone watching this from even forget the word mentors think of someone there to guide you. It's such a no brainer as long as you know they got to a place you want to be. So I mean I have no reason to lie about this. I spend right now I think 50, probably 50, 60 grand a year on like just coaching, and it's mainly from two people who I just pay an hourly, I speak to like every two weeks and like I don't enjoy spending the 52. But then you realize like if there was a fucking perfect path to be painted, someone could just tell you what it is. Tell you the next number. It's about a hit roulette.
Speaker 1:Yeah.
Speaker 2:Like, would you spend that money? And, dude, if you're fucking eating at Chipotle, you like you fuck, fuck everything else. Like all I want is that and the idea of it's such a no brainer investment and like fucking anyone watching here, I don't want to promo at all. I'm not promoing any of my shit. Oh well, maybe put like my social media, but I'm not the one to tell you like, buy my shit, buy my course, buy my anything. I don't show anything, even publicly, and it's because I'm big on that. I'm big on the idea of realizing it's like it doesn't need to be me, it doesn't need to be any specific person. Just realize that people can help you a lot. And if this game was alone, you had to do this. Solo Jeff Bezos wouldn't have hired a half a million people.
Speaker 1:All right, bro. I feel like we're best friends now, bro, for no long.
Speaker 2:You know what?
Speaker 1:I'm saying. I mean you touched on a lot of stuff, right. You talked about mindset. You know the idea of thinking bigger, relationship capital, investing in yourself, building teams. You know the benefit of actually having. You know parents, that divorce because you never really hear about that right Diving into spaces that you know you weren't in, right, you're basically just risking it all in a sense.
Speaker 1:And then, like, following the lead of somebody that's doing something that you want to do ie your brother at an early age and now you're doing that with mentors and stuff like that, right, investing money. So like what else, bro, for people that are here watching now, listening, right, that's gonna you know, they're gonna continue to be inspired by you. That's gonna learn your story, right, maybe this podcast is a is a determining factor, right? Is there anything else that you would want to give share? You know kind of, uh, leave with, you know, the, the people that are taking this part in to help them improve their lives.
Speaker 2:I think if I had to sum up one no-brainer anyone could take away, I think it'd be always looking at the glass being half full and really realizing there's a bright side to everything. I think time and time again. I think the divorce is a good example of that. No one talks about divorces being good, but I even told my parents I loved it. It helps, never hurts, and if you do things that help you, it's talks about divorce as being good, but I I even tell my parents I loved it. Yeah, um, it helps, never hurts, and if you do things that help you, it's gonna make your life easier. So I think that's a great sum up and something I use every single day. My team knows me for very positive person, very optimistic person, even when things are bad, which has only ever helped me yeah, facts, man listen bro.
Speaker 1:This has been fire. Man listen I hope you guys got a lot out of this podcast. Let them know where they can tap into you, Like if they're just learning of you have seen you for the very first time.
Speaker 2:where do they go? Tiktok's the easiest Make money with Jacob on TikTok.
Speaker 1:Make money with Jacob on TikTok. Simple that's it.
Speaker 2:Simple, simple, 2.6 mil more when you shoot it.
Speaker 1:Yeah, that's crazy man. So, listen, make sure that you guys go to TikTok, go to Instagram, lock in this dude. He's building enterprise value right now. So you know, maybe you have a business, you know, maybe you have something that might be worth him investing in or taking a look at, right? So if that's the case, make sure you reach out to him. Or, if you're not even sure what that means, you know what I'm saying. Reach out 100%. Right, because Alex O'Moley talks about it all the time. This is a young entrepreneur, a young businessman right now that's actually looking to build, you know, enterprise value 100%. You know what I mean. So it's Brennan Boyd. This is Jacob right now, an amazing podcast. Make sure that you guys like and subscribe man, you know what I'm saying and definitely follow my guy. Follow my guy and we'll see you on the next one. You.