Political Influence & Brand Exposure | Cesar Hernandez
Apr 25, 2024Episode 95
Brendan Boyd
This podcast is a masterclass on political maneuvering, brand building and social segmentation. If you are looking to dominate your city with influence that is share the shake up and stir the pod, you do not want to miss this episode.
Study this...and watch it back on repeat...trust me, this is how make a social impact in your city and client that economic ladder.
Cesar, even breaks down the psychological intention of presentation with his deep understanding of the cultural significance of a well-tailored suit, shares an invaluable lesson on 'Spresatura' and how an impeccable image can unlock the gates to business success. This discussion doesn't just skim the surface—it dives into how a modest investment in your appearance, like Cesar's $1,200 that yielded a $60,000 return, can significantly amplify your business game.
This episode is full of wisdom, not just for the savvy entrepreneur but for anyone looking to leave a mark in their professional and personal spheres. Join us as we lay out a blueprint that you can apply today to elevate not just your brand, but your entire outlook on life and business.
0:00 Investing in Personal Branding and Relationships 7:49 Investing in Self and Business Success 17:50 Lobbying Laws and Political Strategy 23:08 Understanding Civics for Every Individual 32:17 Strategic Networking for Business Growth 41:48 Honorable Soup Podcast Episode Preview
Join my free text community and get access to free weekly training, text "daily" to 213-214-1639.
This podcast is a masterclass on political maneuvering, brand building and social segmentation. If you are looking to dominate your city with influence that is share the shake up and stir the pod, you do not want to miss this episode.
Study this...and watch it back on repeat...trust me, this is how make a social impact in your city and client that economic ladder.
Cesar, even breaks down the psychological intention of presentation with his deep understanding of the cultural significance of a well-tailored suit, shares an invaluable lesson on 'Spresatura' and how an impeccable image can unlock the gates to business success. This discussion doesn't just skim the surface—it dives into how a modest investment in your appearance, like Cesar's $1,200 that yielded a $60,000 return, can significantly amplify your business game.
This episode is full of wisdom, not just for the savvy entrepreneur but for anyone looking to leave a mark in their professional and personal spheres. Join us as we lay out a blueprint that you can apply today to elevate not just your brand, but your entire outlook on life and business.
0:00 Investing in Personal Branding and Relationships 7:49 Investing in Self and Business Success 17:50 Lobbying Laws and Political Strategy 23:08 Understanding Civics for Every Individual 32:17 Strategic Networking for Business Growth 41:48 Honorable Soup Podcast Episode Preview
Join my free text community and get access to free weekly training, text "daily" to 213-214-1639.
Welcome to another episode of the Honor Pursuit Podcast. We connect with six, seven, eight, even nine figure entrepreneurs. You know because they're successful, so we need to know how they became successful and how we can get you to become successful even faster. On today's episode we got a friend of mine, a colleague, business partner, and I feel like the best way for you to build relationships is to get money together.
Speaker 2:
Yes, sir.
Speaker 1:
It's 2024, right? No one wants to have their brain picked, nope. No one wants to have their time wasted. Yes, sir you know what I'm saying. So if there's anyone that you want to connect with, find an opportunity for you to flow some power, flow some energy, or put some money in their pockets, and, with that being said, let me welcome you to today's episode and my guest, cesar Hernandez. What's up, bro?
Speaker 2:
You almost forgot about the dab bro Come on, bro, come on, bro, listen.
Speaker 1:
So we got to open up and we're going to open up like this. So I was thinking about this the other day, bro, how do we connect again?
Speaker 2:
Who connected us? We connected on social media.
Speaker 1:
I know, but who connected us?
Speaker 2:
though I think we were just commenting on each other's stuff.
Speaker 1:
So all right. So this is a pile of social media y'all. I definitely saw Cesar previous and I guess he noticed me as well. So neither one of us remember how we connected, but we connected and initially there was mutual respect because I saw what he had going on and, as you can see see, the guy is dapper, dapper as hell. You know what I'm saying. He's making me like yes, I was like Damn, I had to Step my joint up, but in fact I made some custom suits. Do it? I gotta show you Not suit suits, but like, like, like, like, like track suits or like, you know, like Branded. So I'll show you. Dude, that looks.
Speaker 2:
That's still legit. It's all about and I got a concept around that when we could dive deeper in it, but it's important.
Speaker 1:
No, 100%, 100%. So I'm gonna show you. We can talk about that off camera, but I like the way so my guys always put together Right Brand is extremely important. And if you Are so, my guys always put together right. Brand is extremely important. And if you are seeing Cesar for the first time, what do you notice? Right, clean, suit, hair like the dude's specimen. He got everything together and it's down to the details. He got the watch. You know what I'm saying? His tie got the small little insignias in there. My man's always down to the details, but that's part of his brand. Yes, sir, sir, why is that important to you?
Speaker 2:
well, three things right, I would say. The first thing is you got to look at what a suit represents. It doesn't necessarily have to be a bespoke suit or, like you know, it's the presentation yeah right. So suit comes from the word in French to follow Ah. And only courtesans, or like people within the court of a king, were allowed to wear suits.
Speaker 1:
So generally, suits weren't reserved for everyone, correct? You had to be in a certain category, in a certain, to be able to disdain and wear a suit. And then when?
Speaker 2:
you're wearing the suit, you automatically distinguish yourself so you're like whoa, because you ain't wearing suits and going out into the farm you're wearing suits only because you're in the presence of the aristocracy, kings, the royal court, dukes. So imagine, when you saw people, when you see somebody rocking a suit back in the day, it was like whoa. I'm noticing immediately yeah, this guy's somebody.
Speaker 2:
That's what it means to follow right. And then the Italians took that further and they created this entire discipline on suiting and branding called Spresatura, spresatura, spresatura. And what Spresatura means? It's calculated nonchalance Got you. So you want to look good, but you want to make it seem as though it's very natural.
Speaker 1:
And I think you do that very well, that it's everything that I do.
Speaker 2:
I do it with, um, some sort of strategy involved. It's a conversation, yeah, but I want to come across as like he kind of just put it together, but it's tasteful, yeah. And then the last thing is I had a mentor who did very well over 500 million and when I told him about my company and what I'm trying to do, no, no, what you're doing, not trying to do no, this is back in the day.
Speaker 2:
This is like just me messing around and I'm thinking he's going to talk to me about P&L's. Our first conversation she goes you got to go get a good suit. You, our first conversation. She goes you got to go get a good suit, you got to go get a good watch and you got to go get a pocket square. And I was like why? And he's like because the people that you want to engage with are going to notice these things. And he was right, I think. Six weeks later I had a suit, I had a proper watch and I stroke a conversation with someone and we talked about watches and ties and then he looked at my, my hanky, and was like oh, that's a beautiful hanky. I'm going to hire you because you pay attention to detail. Five K yeah.
Speaker 1:
How much was the suit?
Speaker 2:
The suit at that time was twelve hundred bucks.
Speaker 1:
So you pay twelve hundred and it it gross you five K a month. So you pay $1,200 and it grossed you $5,000 a month. So that brought you in about what's that? That's $60,000, basically. Yeah around there. So a $12,000 investment brought you.
Speaker 2:
Being a client for a year 100% yeah. And so you know, calculated nonchalance. I calculated that, look, I'm making this investment for this specific reason, right, and ultimately it worked out.
Speaker 1:
But then I take that and I transition that into almost everything that I do now and I would say you, you do that calculated nonchalant because every time I see you, the presentation is there and you do the energy is like you know, this is just me, like you know, so you ain't. I know there's a bunch of people that they may have a certain presentation, but it doesn't seem like it's nonchalant. So I would, so I would agree you wear that very well. So one thing you mentioned Was, with the calculated nonchalant, was investing.
Speaker 2:
Correct so.
Speaker 1:
Let's talk about that a little bit, because I've noticed a lot of people look at investing as expenses. So why is it important for, let's say, you, for instance, first, why is it important for you to invest in yourself? And then let's just talk about people in general that are looking to grow as business people, as entrepreneurs, maybe just in a relationship, because there's some investing that goes into that as well. So how has investing yourself continued to pay off? And then why would you encourage other people to invest themselves?
Speaker 2:
Well, I'll say number one you are the optimal product. Before you sell a widget, before you sell a product, you are it right. So you are your company initially. So when people relate to your company, they're relating to you. So they may want to do business with you, but because they don't, there's nothing there that attracts them to you, they may not want to do it. Right now, flip that. Hey, I have an optimal product, my competition has an optimal product, but I like this guy, this gal, I like this brand, I align with this brand and so I'm going to work with them.
Speaker 2:
I hear all the time. By the time I speak to a client of mine or a prospect, I know them, I know what their challenges are, I know what they're going through, I know what they eat, I know what they wear, I know what they're watching, I know what they're reading. So I'm talking to the same person over and over. So when they speak to me, they're like wow, you understand me, you get me, and maybe I could hire a McKinsey and not an Omni, but you get me.
Speaker 2:
I'm going to work with you and this has happened, right, but that's because I made the investment in myself to look a certain way, to speak a certain way, to educate myself in a particular fashion. Because when I speak to individuals that want to work with me, or even my community, like my collective, I'm attracting likeness, right, likeness, and that's how we connected, because once we spoke to each other, we spoke the same language. Right, it was like oh, this is a member of my tribe. It may not be an immediate tribe, but maybe it's an adjacent tribe. I could rock with this person. We're gonna work together, yeah, and ultimately, as human beings, we're tribal creatures, that's that's the fact. We're tribal creatures.
Speaker 2:
It is what it is. So one of we want to work with people that we engage with, work, will feel comfortable with and that they understand us. And you are your biggest product. So you need to invest in yourself, whether it's branding, if it's PR or even down to like how you look. That's your initial investment, I guarantee you. You buy a Rolex and you're hanging out with other people that have Rolex. They're going to talk to you about your Roli. You're going to engage a conversation and if they can afford 20k for a watch, they probably can afford your services 100%, yeah, yeah.
Speaker 1:
So what about? Let's now just talk about Other people. Yes, sir, so Everyone seems to want To get things for free, or they want to finesse, or they want a back door, right? Why is it important, based off what you just shared, for someone listening or watching that wants to level up In their life, in their business, that want to be, you know, connecting with certain individuals, that want to be looked at A certain way, that want to get access To information, why is it important for them To actually make that investment and how does that help them Psychologically level up? Because it's not always About the money, the money you can. You can blow the money, get the money back. But growing your mindset, getting around certain people, maybe being um, uh mentored or getting access to like a program or a consultation, something, will really change the game. So why should people really take that more seriously and not second guess, investing in themselves?
Speaker 2:
Well, easy, right. If you're expecting value for free, it legitimately isn't value right? Value has an assigned valuation. I like that.
Speaker 1:
Value has an assigned valuation.
Speaker 2:
It legitimately has an assigned valuation. It's unit economics, right. So if you're trying to get a widget or something of value without an assigned piece of value, you're basically brokering nothingness. So if somebody says, hey, I got this free thing, which is zero, you're you're. What you're gonna receive is guess what? Zero. So you think you're getting something for free. But the basic law of economics is there are no free lunches. Literally, even by you talking to somebody that says they're going to give you something for free, they just ate up 30 minutes of your time that you will never get back.
Speaker 2:
That you potentially drove there that you spent resources to dedicate that time of a perceived value that is zero. So you shouldn't look into hey, let me get something for free. What you could do is leverage value. Hey, you have this assigned value of this worth X amount. How about I leverage what I have and then we can make something work. Now that's different. But if I was like let me just be a consumer, you're going to think it's something for free, but in reality there's no value there and that's where scammers live. 100%. That's where scammers live, yeah.
Speaker 1:
And they kind of thrive in that environment.
Speaker 2:
Oh, and right now, everybody's scamming. Yeah, everybody's scamming, because you said something else. You said education, right, for me, education's paramount. Why, so else? You said education right, for me, education is paramount. Why? So that I can spot the bs. Yeah, yeah, so when people speak to me and they start talking a good game, I'll hear certain things and I'm like whoa, you're lying, whoa, that's a lie, that's wrong, you're not really an executive coach. Yeah, that's not a real business principle, that's not how you run strategy. And so I'm up on game, right, and so education's super important. So you should purchase things that are going to give you an education, for that you can increase your value.
Speaker 1:
I would agree with that. So listen and I'm looking right at y'all If y'all are looking to level up, don't ask for the discount. If you can get a good price, get the good price, but don't haggle for the discount, because if you got products and services, you don't want them haggling you. You know what I'm saying. People, they will to react based on how you buy.
Speaker 1:
So if you're someone who's going to be haggling, that wants to get things for free, don't want to pay the lowest price. When it comes down for you to sell your products and services, they're going to do the exact same thing to you. You don't want that, right. I'm happy to pay people at that level for that premium product or service, right? So let individuals who maybe are learning about you for the very first time know a little bit about who you are and what you actually do, because you move in front and in the back, yes, sir, but you're connected with a lot of individuals and you're actually helping a lot of people in their lives and in their businesses. So if people are just learning of you for the very first time, break down who you are and what you do.
Speaker 2:
Absolutely so. I founded a consulting practice called Omni Public and, depending on who you speak to, they say oh they do PR, oh they do lobbying, oh they do government relations, oh they do strategy, oh they do go-to-market. The reality is.
Speaker 2:
We're a consulting group with different practices. Right. The practices that we excel in is communications, so PR is the lobbying. So that is changing laws for the benefit and the objectives of, like, our clients. For you know, I would like to think for ultimate good. That's why I've started my own agency. We do strategy and public affairs, which is like the amalgam of those two. So how do we shift public opinion in the favor of our account, our client, right? And so the reason why I got into that and why I love it is because we're able to work with companies. So, for example, I work with Tesla, uber, hyperloop, ford, porsche At this point in my career, we're 350 companies.
Speaker 2:
But when I was working with them, like, say, for instance, tesla was the rollout of the Model S and creating public-private partnerships in the Southeast United States. Right, with transit authorities and transit agencies. Now you see Tesla and what it's become, and I love to know that I played a little part in what that is. Right. The scooter company right, bird Rides right. Fastest billion-dollar-valuated company in American history. We help them with the rollout across the state of Florida. So, if you rode a scooter, we help create the laws so that people can consume this kind of technology.
Speaker 2:
There's things that I'm working on now, say, like Hyperloop and transportation, that aren't going to be extant for maybe 5, 10, 15 years, but I help lay this groundwork. That is, big-time entities and companies. However, when I work with individuals, I help them become titans within their industry, right. I help them magnify their voice, whether through traditional media or working with individuals like you, with the new media, podcast influencers, real views, right, youtube, things like that and we help to orchestrate these two arenas so that they can either provide a benefit to society, roll out their product right and also really try to impact more lives. So, in order for people to work with me, I also got to believe in what they're doing, yeah, yeah, because I understand that, ultimately, what I do is produce like propaganda, right, and so I'm not going to get behind things that I actually don't believe in.
Speaker 1:
Got you so one thing you said, right, you talked about, uh, lobbying. Yes, sir, really quick, right. So when I think about lobbying, isn't that like legal?
Speaker 2:
bribery I mean with lobbying. I mean there, there are some things within the realm of lobbying that are misnomers, right?
Speaker 1:
I'm talking about just like.
Speaker 2:
Yeah so.
Speaker 1:
I can pay to persuade Correct.
Speaker 2:
Yeah, now, but this is how it occurs within that arena, right? So you can't pay a public official directly, right? You can't say, hey, do this for me.
Speaker 2:
This is the invoice that is illegal, and florida has some of the strongest lobbying laws they call sunshine laws so for example, public officials can't have a meeting together out in public without being in front of like an actual In public, without being in front of like an actual public office. So, for example, you can't have two city council members hanging out grabbing coffee, talking about public policy, unless it is noticed.
Speaker 1:
It has to be a noticed public hearing for public officials to come together. Noticed, you mean it has to be like, it has to be in public for the public. So the public has to be aware of it prior to it even occurring, to give them an opportunity.
Speaker 2:
They can't even hang out and talk City council, county commissioners et cetera. But don't that happen anyway behind the scenes, so they're not supposed to, and I mean we have really tough laws in the state of Florida. Or another thing is you can't purchase anything for state officials or city officials, like you, can't buy them a cup of coffee. If they get anything within a certain amount, they have to report it, so they can't go to games.
Speaker 2:
You can't say hey, I'm going to get you a ticket courtside to the Miami Heat Right. They have to pay for it. So, however, within that realm, there's rules of the game. So, we'll break down these rules of the game, so you may not give directly, but maybe they're running for office.
Speaker 1:
So you can donate to the campaign.
Speaker 2:
And maybe they want a donation Right. That's perfectly legal. You can support and back specific candidates. Nothing wrong with that Right. You can give up to specific candidates Nothing wrong with that Right. You can give up to two Gs personally. You give up to two Gs for each entity that you own, two Gs for every single person within your household, and if you reach a limit, they have something called political action committees that you can give to that are uncoordinated, which means that they're not supposed to be in coordination with each other, but are distributing funds and resources on behalf of a specific candidate. Okay.
Speaker 2:
So that is a way of being able to work with specific candidates that you may want to support. Now, if they also support specific initiatives of yours, that's on them, got you.
Speaker 1:
So basically you're saying there's legal bribery.
Speaker 2:
I'm saying there's rules of the game and these are the rules of the game that good people adhere to.
Speaker 1:
I think that's what's interesting is that the way that you broke it down is that it's not a direct ask with a, you know, a gift associated with it, like you said.
Speaker 1:
Rules of the game strategy, strategic playing chess sir as long as you understand, you know in which uh, you know what part of strategy or the game you can, you can be in accordance with, you get the green light. I guess it's just like it's politics, it's sports as well, right, because there's certain ways for you to play the game. You can't play basketball, you can't take a basketball shot. That's out of bounds and it's going to count.
Speaker 2:
Politics is deadly. It's not a game to play without a certain level of intimacy right as to what you're doing. I know my role like the only things that I work on right as a lobbyist is something called procurement, which is specifically how enterprise-level clients can work directly with the government. So like, say, the scooter company right Burrs. So we represented them across cities in the state of Florida so that they can enact charters so that they can be deployed. Yeah, yeah, that makes sense. It's procurement, yeah.
Speaker 2:
But I only work on procurement projects that I believe in. Tech projects right, we did another procurement project which was an app for the blind to navigate spaces. So people are like er lobbyists. I'm like blind people can navigate city parks and cities because of my advocacy efforts right. You can ride rideshare because of my efforts and micromobility, right. So I stick to procurement. And then another thing called appropriations. And what appropriations is when you formally are asking the government to fund you as just as long as you are within a specific like project or like grant project. So, for example, I lobbied to get one point two million dollars for the creation of new foster housing for foster youth.
Speaker 2:
So I lobbied the government to support that project for foster youth. I can sleep at night. Good projects, tech, equity, right, I feel good. So that's why I have my own shop Is because I can pick and choose what I want to work on.
Speaker 1:
Got you. Yeah, do you feel like Politics On any level, even City, state level, is something that the average you know Person, right, let's say, whether it's someone Like an employee or just you know Entrepreneur Just a citizen Of the United, whether it's someone like an employee or just you know entrepreneur just a citizen of the United States? Should average working class individuals and even students have some level of knowledge of how politics works? Do you feel like it's important for the average person to understand?
Speaker 2:
Yeah, I think you should have a basic civics understanding.
Speaker 1:
So when you say basic civics understanding, what would that be? City right how things are moving and shaking yeah, number one.
Speaker 2:
What kind of city you operate within? Is it a strong mayor form of government? Is it? A weak mayor form of government? Is it a city manager form of government? Right, because you may be saying to yourself you know what, I'm gonna take down that mayor and they're not good for my city. But really the mayor's not in charge, it's a city manager and the mayor is just a glorified city council member and you wouldn't know that unless you knew basic civics so?
Speaker 1:
so do you think it's important for when someone moves so like? I'm about to move to florida, right, so let's use me as an example, as I'm moving to a whole new state. It's different from california, obviously. So when people move to a new place, do you think they should understand how things like the laws of the state, the laws of the city? They should understand how that's moving, because most people move and they don't know anything.
Speaker 2:
Well, I would say yes, but are they going to do it? No, but if you're a business owner and you're an entrepreneur, absolutely so let's break that down Absolutely.
Speaker 1:
A business owner moving to a new city right, they're an entrepreneur. Let's say they're making $20,000, $40,000 a month, let's say straight. Or maybe they make a $10,000 a month, they're doing decent, they got some money coming in. What? What would you say Are a couple of steps or a couple of places they should ingratiate themselves with so they can be, you know, maybe connect in the city or just have knowledge Of how things are going. That would help them, you know, civically.
Speaker 2:
Whenever you move Into a different region, and this is what I I'm legitimately Gonna tell you.
Speaker 1:
No, I'm asking what. I practice and what I learn at probably the top schools in the world and I think this is important information and this is kind of why I wanted to touch on it, because I guarantee most people are not doing this, especially business owners and entrepreneurs no, and if you want, if you want to be successful in a specific environment, you have to be cognizant of these things.
Speaker 2:
That I'm gonna say. I break it all down season, all right. Any city, any region has rules, all right.
Speaker 1:
Hold on, first of all. First of all, I mean I'm gonna have everything recorded, but I'm gonna take notes because we're gonna make some short form content asap, you know, ahead of the pod, so we can get it out to the people. Go ahead, I'm taking the notes.
Speaker 2:
So any city, any region has rules of the game. They are, perceived and unperceived, right. It's just how this ecosystem has naturally developed over time. The best of us can identify those rules and adhere and operate within them. The worst of us will try to come in and try to do things their way and they get kicked out 100% makes sense, Right yeah. And sometimes they get kicked out, don't even know they're kicked out. So you want to look at these arenas? Number one media right. What is?
Speaker 2:
media. You got to look at what people are reading, right. So business journals, wealth magazines look at that, especially the business journals, business section at the local Herald, whatever. What have you? Especially the business journals, business section at the local Herald, whatever, what have you. The more and more you peep that in the morning, the more and more you'll see the same people popping up same articles. Those are credible actors. Every month they're writing about them. Every month they got something else going on every month.
Speaker 1:
That's a gatekeeper so the gatekeeper would also be and I just wanted to kind of, since we're going through it the gatekeeper would could be the journalist, the one that's capturing it, because that person active, but then also the person that's getting written about even more so.
Speaker 2:
It's the publisher the publisher too. Okay, so we got the publisher runs the business side gotcha of an enterprise of a platform right, the publisher, the president of that local journal you want to have an audience with them makes sense because they know they put out these 40 under 40, top five businesswomen, top 50 Floridians.
Speaker 2:
They know you want to follow that. You should wake up in the morning. First thing, just scan your local biz journal 100%. I like that. First thing, we give you all a heavy game right now. This is media you want to know. And when I've consulted for candidates when I used to do more political, more political consulting, I was like you got to read the biz journal every morning smart and it takes 15 minutes.
Speaker 2:
It's not a lot just scan, scan, scan, scan, scan. Done within that there's also going to be a paper that only covers politics. So in the state of florida, read florida politics and they have regions. This tells you who's running for office. Yep Candidates you want an audience with a future policymaker. You don't try to get an audience with them when they're in. You want to get an audience with them when they're running 100%. They will respond. Yeah.
Speaker 2:
When they're already sitting at the head of the Foreign Affairs Committee for the US Congress. You ain't touching them. But maybe 15 years back and they're running for their first seat on city council and you believe in them. Forge a relationship 100%. Because, here's what happens People are running and, hey, maybe that person also got featured in a business journal because they have a company. Two notches, that's somebody of note. So media who's running for office? I like this. Who's doing what?
Speaker 1:
are y'all paying attention?
Speaker 2:
so that's media. The next thing, industry. Every region has an industry that feeds it, regardless of trends. Right? Miami's not run by tech, there's a tech boom there's an industry there that is not tech. Yeah, these industries are the foundations of cities. Yeah, they're legitimately the foundations of cities. Irrespective of who's coming in and out, that's always going to be a staple, staple yeah, right how do you find the people that are making moves in the industry?
Speaker 2:
Right, you look up the chambers of commerce. Everybody got a chamber of commerce. Go to a meeting. You're going to see who's on the board of the chamber of commerce. Those are the leaders you want to look at. Who's on the board of the chamber of commerce, those are the leaders you want to look at. Who's on the board of chamber of commerce? And if you really want a deep dive, look at who's on the board of trustees of the biggest university in your town, because those positions are only divvied out by the governor Typically, and the only way the governor's dishing out a position as a trustee is major donor. Now you're mapping out hey, these are some people that are heavy hitters. These are people that are leading industry. This person's the CEO of the major like electric company and sits on the board of trustees. That's a player. Where am I going to get an audience at the Chamber of Commerce? Yeah, chamber of Commerce.
Speaker 1:
Hope y'all are paying attention. I hope y'all are really getting this.
Speaker 2:
You can either shoot an email, yeah, yeah. Or you can just show the Chamber of Commerce. They're right there 100%.
Speaker 2:
You can either shoot an email when they're in Congress or you can hit them up when they're doing a reception at a coffee shop running for Congress. Facts, right, you can either just read about these people that are consistently being placed in the business journal or you can attend the business journal event and talk up the publisher 100%. Now you start to map everything out. And then here's the next piece Government. Who is the leaders of government In your cities? So say it's, but you gotta look at your city.
Speaker 2:
Say, if you're in Oldsmar, the mayor in Oldsmar Isn't a strong mayor, it's more like a city councilman, but the city manager holds power. Now, if you're in Tampa, it's more like a city council member. The city manager holds power. Now, if you're in Tampa, it's an executive mayor. So she has a lot of power and authority, right? Very different. Same title, very different. How do I get an audience with these individuals outside of me trying to send them an email, right? I guarantee you that elected public officials. They endorse and support people who are running for office in their own parties. So when you're reading, hey, canada X, running for Congress, is hosting a reception at XYZ location, look at the invitation list hosted by the mayor, hosted by the commissioner, hosted by now. You're going to a reception. Maybe it's a $250 ticket.
Speaker 1:
You got the mayor, congressional members, state senators, state reps, all hanging out for you, yep, and that's when you start to invest in yourself we talked about earlier. That's when it starts coming all back.
Speaker 2:
That's worth the $250. You're coming back and you're not looking legit, they will automatically know you don't belong there.
Speaker 1:
And check this out. You invest in yourself, because I'm going to bring it all back. You invest in yourself. You attend those spaces. You got your plan that we just talked about, especially if you're a business owner, entrepreneur, just moved to a city. You got this tactical strategy that my man gave you Super high level For free. I hope y'all paying attention. But then you step in there With the presentation. Yes, sir, you got your. You got your branding. You got your branding popping off. You got your look mapped out. You got your nice suit. You might even pull up With a real. If you're single, you might pull up With a really nice Partner. Yes, sir.
Speaker 1:
Someone that's going to Compliment. Yes, sir, your level of cachet Correct, as you're moving and shaking In a space that they're going to notice that you're new Because you haven't been there before Correct, and you're moving with intention. You have the right mindset. Like you know what, I'm going to meet as many people that I can that's on my list or that I know about, but I'm also going to meet other people and they're looking at you too because of your presence, correct.
Speaker 2:
Bro, and we're going to go back to what we said, but you're there to offer value. Maybe I got a podcast. Hey, you're running for office. I got a thousand subs. I got 4,000 subs. I got 10,000 subs. I got X amount of followers. Let's get you on a podcast. Now you're formulating a relationship. Maybe you have an ask.
Speaker 2:
I don't know what that ask is right. Maybe I would love to learn how to work with the government. Oh, fantastic, let's put you in contact with my director of procurement. Great, here's my number. Maybe you get a text message from somebody on a campaign staff. Hey, we have another reception. It's 250. Can I put you on a host committee? Yep, yes, ma'am, absolutely. Let me know when and where and I will be there, 100%. Now you see what it's the rules of the game, perceived and unperceived. The best of us are patient, identify the rules of the game, adhere to them and then insert yourself into the ecosystem. Whenever you try to challenge these rules, you get identified quickly, yeah, and you get thrown out yeah listen, we're gonna have to do a part two.
Speaker 1:
We're gonna have to do a part two. Listen, if y'all were paying attention. If you're moving, if you're moving and you want to have real impact Like, let's say, you want to take over a city or you want to be known in the city C's just gave you a tactical strategy. That's 100% win. You will be known by some of the top Movers and shakers in the city and if there's competition in your city, you're going to smoke them, especially if they're not doing any of this. Also, if you're in your current city right now, you can run the same thing. You don't have to move, but you can literally turn up your awareness, your exposure, your notoriety, your overall cachet, the level of value, or the level of perceived value, that your business may have or that you may have, and you're going to be In great shape With some of the top people Moving and shaking In that state of your state. Bro, you just kind of Blew the roof off, bro. You know what I'm saying.
Speaker 1:
I'm here to provide value and this is and this is why you got to hire him or you got to work with his team and you have to have a conversation and this is why it's worth. If you think you know, if you watch the podcast 100 percent, you're going to value, if you, if you haven't watched the podcast, any level or any category, and this is why it's important to identify someone or an agency or a company or a or a consultant, mentor who has the information or strategy that you need that gets you to the next level fast.
Speaker 1:
Yes, sir you know what I mean, and this conversation that we had is worth 5, 10K, 20K, bro easy.
Speaker 2:
Honestly, when I come in to do crisis management, I don't even look at it. It's 10K and guess what they're doing? They're paying it 100%. Because by the time you need me sometimes it's like you came to me way too late. Yeah.
Speaker 2:
But I know we're pressed for time, but this is how it all. I'm going to close the loop, right? A good consultant in PR and public affairs and government relations and strategy is going to navigate these arenas. So everything that I laid out for you is exactly what we would do. I would get features in the local biz journal, right? I would then go ahead and see who are the movers and shakers. What are your objectives? Let's put you on some receptions.
Speaker 2:
Let's put you on some committees, right. Who are the tastemakers and opinion leaders? Do they have podcasts? Are they hosting Twitter spaces? Let's get you in that conversation. Do they have meetup groups, right? These arenas are the arenas that are effective strategists. If insert any widget, this is what you do. Insert widget X. Here's how you and what this is called. It's called non-market strategy. Non-market strategy is anything that impacts the widget that has nothing to do with the production of its 100, and this is what it is.
Speaker 1:
Yeah bro, listen. All right. Look, this has been 40 minutes Of straight heat. I hope you guys are at A self-awareness level when you can digest the information that Cesar broke down For you. Plus, we talked about how he Got to this level, why he's at this level, how the branding, the exposure and the strategy All tie in. And then, if you're in a particular city or moving to a particular city, how, like you know, you should be aware. But if you really want to dominate the city, you should start placing yourselves and work with someone like this to get you there. So let everyone know if they're interested in sitting down with you, if they're interested in seeing if they're a good fit to work with, if they're interested in seeing if they're a good fit to work with you and your team right, the agency. Where do they need to go, what do they need to do and how does it all make sense for them?
Speaker 2:
Yeah, I mean absolutely. I'm consistently on IG, right? So, cesar Hernandez Prime, or you can email me at chomnipublicglobal. It's not a bot, right? I do still talk, if you message my company. You're probably going to get someone on my team If you message me directly for the listeners here. Message me directly. I'm always open to give advice. It would be awesome if I could work with you Fantastic but also if I could even help In a coaching aspect On strategy. I do offer that as well.
Speaker 1:
Bro, this has been absolutely crazy. Make sure you guys head over to the site, head over to the Instagram, just shoot them a DM, because if you didn't digest this, all you just want to have, you know, another conversation. We can go back and forth. You got to do it. You know what we just created real quick. I don't know if you have this already. I mean, you have it, but I don't know if you have it. This is just a quick little lead magnet, bro. So it's a lead magnet. I'm gonna put it together. You should use it and then just I'm gonna use it.
Speaker 2:
You know what I'm saying. Whatever you do, I'm gonna use it bro, this has been absolutely crazy.
Speaker 1:
If you're a business owner or entrepreneur and you're in a certain city and you want to get the one up On your competition or maybe you just want To ingratiate yourself and really take over this space If you're moving To a new city, you should definitely Run this play For sure and it's not a play, it's literally a strategy. Plus. You also need to go. You know like, know how the driving rules Are important too, because the driving rules in every city are a little bit different, so you should understand that as well. Man bro, I appreciate you Absolutely. This has been great. We're going to have a part two, for sure, and let me just leave it with this.
Speaker 2:
Don't take my word for it.
Speaker 2:
Just objectively. Look at the top individuals that have the strongest brands in your city. Look at what they're doing. I guarantee you they're being featured in local publications. They're hosting events, they're talking to government officials, they're with other titans of industry, and the amalgamation of all these things is their strategy. This is what I've learned at working with some of the top startups in the world. Name one entrepreneur. Look at what they're doing. I guarantee you they're doing these things. All I did was I put it together for you and I mapped it out and showed you the strategy.
Speaker 1:
A hundred percent. Y'all listen. This has been another episode on an honorable soup podcast with my brother. You're going to see us again. We definitely got to talk about more in part two because him and I could just go on forever. We're a little pressed for time today, but I hope you guys got all of this information condensed for you. He gave you a blueprint, he gave you a strategy and you should run this 100%. Tell them one more time what the Instagram is so they can tap in with you.
Speaker 2:
Yeah, Reach out to me, Cesar Hernandez Prime, on IG, or you can even shoot me an email. Ch at OmniPublic one word global 100%.