Cash Flow & Passive Income | Liddell Buggs

I flew to Dallas to sit down with a future black billionaire, LaDale Buggs as he shared keys to unlocking multi-million dollar success in real estate.

Our in-depth conversation, candid and open, peels back the layers of 'subject to investing', a technique Buggs mastered to secure properties with existing favorable interest rates, and we explore its continued relevance today. 

As we navigate the nuances of the real estate market, Buggs shares the wisdom of opportunity-spotting and the strategic finesse needed to thrive amidst uncertain market conditions.

This episode is a masterclass in the influence of mentorship, cash-flow collection and strategic innovation. Join us as we discuss a blueprint for success.

Guest: https://www.instagram.com/ladalebuggs/

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Transcript

Speaker 1: 0:02

Welcome to the Honor Pursuit Podcast, where we connect with entrepreneurs, movers, shakers and business owners who've built amazing things on the pursuit of their goals and dreams. And I'm your host, brendan Boyd. What's up, y'all? Welcome back to another episode of the Honor Pursuit Podcast. We interview six, seven, eight-figure entrepreneurs, even nine-figure entrepreneurs. I had the opportunity to interview my first nine figure entrepreneur a couple months ago and I'm sitting next to what's soon to be a nine figure entrepreneur as well. So we're in Dallas today. You know, got on a plane, flew out here.

Speaker 1: 0:36

I feel like it's very, very important for y'all that are watching this and even listening to this to make sure you put action behind your words. And you know we live in a society right now. Everything's so quick, online, digital, social media, but there's nothing like actually meeting somebody. You know, putting that effort, driving out, flying out, doing whatever you need to do to break bread and come together. And today's someone that we've been building a lot online and you know it's been very organic and he invited me to come to the studio. So we're here in Dallas shooting a new episode of the podcast and I'm super excited to share our messaging and our conversation with you guys. Mr Liddell Buggs.

Speaker 2: 1:14

What's up, baby? How you doing Pichai? Good to see you, baby, Good to see you, man, Good to see you bro.

Speaker 1: 1:18

Let's get it, man. This has been it, bro. I'm in Down to it. So, family man yeah. Entrepreneur father Right, you also spent some time in politics A little bit, right. And you're someone that spends a lot of time in real estate, investing, looking over opportunities and even M&A, right, that's correct. So, so how did you first start your journey into entrepreneurship? Yeah, and what did that transition look like?

Speaker 2: 1:50

Good man. I had always been a person that liked to solve problems, and so when I was— you mean innate like naturally, yeah, naturally, yeah, Okay. When I was 17 years old, my Uncle, Gary, who still lives to this day, introduced me to a term called cash flow, a passive income, a residual income. I said, Uncle, what is that? He said, well, something that you do one time but you get paid over and over again. I said, well, why am I going to college? I ain't learning how to do that Now? I did go to college. I do have a college degree, but I began to research business models that generate passive or cash flow income. I research business models that generate passive or cash flow income.

Speaker 2: 2:24

I started on the real estate. I studied Robert Kraft, who owns the New England Patriots, Jerry Jones, Sean Puffy, Colin Fitzsimmons, everybody. And I said, man, they had something in common, they all had real estate. And I said, okay, cool. So I began to kind of see what was going on. This is like in 2005. But I kind of saw the debacle that was coming in 2008. Yeah, yeah, yeah. And so I said this financing doesn't make any sense Whenever a bank is saying, hey, put down less than 1% and we get the rest of the money. That's kind of asinine. That doesn't make any sense. So I said something is about to happen. That's the signal I'm ready, yeah. And so when the whole bottom fell out in 08, people were running from the chaos. I was running to it and I bought probably about $7 million worth of real estate in about one year.

Speaker 1: 3:09

So you say people were running from the chaos and you was running to it. That's because you spotted opportunity, correct, but you were also in position to take advantage of opportunity. That's correct. So what were some of the things that had you in position? Right, because a lot of people were losing their shirts during that time. So how were you able to put yourself in position to take advantage of what you saw was the opportunity?

Speaker 2: 3:30

Good question Now. I didn't have any credit, I didn't have any cash, so I had to get very creative in what I was doing, and so I began studying. Okay, how can I acquire real estate with no money and no cash? But one of the things that I began to master, that's a technique called subject to investing, and that means you're acquiring a property subject to the sixth and finances standing in place, and so I was taking over properties like clockwork I mean sometimes for no money at all, maybe a hundred bucks, or I'll catch up the payments and when I began doing that man, I bought. I think I bought one portfolio of about eight properties in Kansas City, missouri, for zero dollars. I took over 2.5% interest rates and I began charging 10%.

Speaker 1: 4:14

So break down the subject too. Real, quick, right, because that's a strategy that can still be used today. Correct, right. So how would someone with no money down, using that strategy, acquire some property today? Well, that strategy acquire some property today.

Speaker 2: 4:26

Well, that's called a distressed scenario. Okay, typically someone is actually upside down or really behind on their mortgage payments Two, maybe three months. Those are called arrears. When they're behind on arrears, they'll be getting letters from the banks saying, yo, we got to do something about this, or we're going to foreclose on the property. Those are called pre-foreclosures. Typically what happens is most individuals don't know how to locate those properties.

Speaker 2: 4:48

I mastered that skill to locate those. So I was talking directly to the district, to the homeowner themselves. I'd come in, negotiate a deal to where I can catch you up, take a venture with the property as well, and you can give me a little cash if I need to, and then you can move on. Some of the times the investors were in California but the homes were in Missouri or North Carolina. They didn't want to do nothing with them at all. So I came and I said just give them over to me and I'll take care of them. So they would literally sign over their properties over to me, literally for zero cash, just to unload it. Yeah, just to unload it, and I would go from. I think. I think when I bought that eight the price of eight. Uh, it was eight in in um, missouri, and two in North Carolina. So it was. It was a total of 10. So that was around about $4 million worth of real estate. So I went from $0 in that transaction to being worth $4 million.

Speaker 1: 5:37

What's the conversation sound like? Uh, when you're approaching a homeowner that is in the risk that may be, you know, distressed situation, and you're, and you're approaching a homeowner that is in a risk that may be, you know, a distressed situation, and you're presenting a subject to opportunity to them Well, because I'm assuming they don't like they've never been presented with that, right, of course. So what's that like?

Speaker 2: 5:54

Typically what happens is I ask them okay, how'd you get behind number one and number two? What are you needing to do? What's really the pain point? What's really the pain point? Once you locate the true need, you can properly prescribe the right solution. Most individuals going to want to talk first. I'm going to basically want to listen Now. I do have some marketing that I do to get their attention, which is fine. And am I competing with people? Most of the time? Typically no, I'm not, because I get the property, get the attention of the homeowner so early that there's no one to even talk to them. It's just me. That's really worth mastering the art of marketing. That's it, and I've been able to do that.

Speaker 1: 6:32

Yeah, that's pretty interesting. So you leveraged that opportunity, acquired real estate and that was one way that you started getting into, like the cash flow. Sure, right, yeah. So as you started to increase, you know, your acquiring of properties, what other opportunity did you see?

Speaker 2: 6:48

Well, I saw that I could graduate over to most of them the apartment complex that I own, a couple of apartment complexes in Michigan, which is good, and I'm going to look at acquiring at least four or five additional ones as well. I got a new construction as well. I've acquired I own an entire subdivision. I'm building probably around 1,000 homes right near a SEC school, which is great for us. I love Collister yeah, I mean any place you live, bro, Look Collister.

Speaker 2: 7:16

I've been approached by a couple a well-known HBCU as well about doing some construction housing for their campus. Okay yeah, so it's just whenever you become good at something and begin to really broker those good relationships. People seek out excellence. I always say yeah, they take notice.

Speaker 2: 7:33

If you present value, money will always chase you every single time. So, as I present, value money chases me. So when did you start investing? I was in college. So my first deal I made $3,500. It was a simple wholesale deal, that's all it was. And in college, $3,500 is a lot of money 100%.

Speaker 1: 7:55

So wholesaling you're basically you was broker in the situation, exactly Kind of like in the middle.

Speaker 2: 7:59

I was a broker. Exactly that's what it was. So I said, okay, cool, and what it was? So I said, okay, cool. And so drinks were on me that night. The next deal I made 10. Next deal I made $10,000. $10,000, yeah, 10k. The next deal I made $26,000. And on and on and so forth. I've made six figures off of two or three deals easily. I've made six figures off of one deal easily. Typically, when I actually acquire real estate, I acquire real estate. I take home cash when I acquire it.

Speaker 1: 8:23

Gotcha, yeah, yeah yeah, not when I sell it, and that's how you're structuring those deals. Yes, you can cash out. Exactly yeah.

Speaker 2: 8:29

For me, the whole thing is you make the money when you actually buy 100%, not when you sell. Yeah, I've heard that, and so, for me, I love buying below wholesale Most of the people don't know how to wholesale. I'm buying very little wholesale.

Speaker 1: 8:44

That's obviously a strategy and art within itself. You're looking at the numbers. You're looking at the situation. I assume you're very intentional on the number that you need to hit to get that result. Then you can leave with cash in the beginning because you know what numbers you need to be at Correct, as you're growing that business and obviously you're looking for other opportunities for you to invest, you create a space for you to invest in others. Sure, right, correct, and what's that looking like?

Speaker 2: 9:16

It's going well for me. I don't like bringing on employees. I like positioning somebody to partner with me and allowing them to build their company providing the service itself, Because you can't pass on a job to your children, but a business you can. And so for me, I have very little employees, but I have a lot of partnerships. I like that type of reality because I get to assist in building legacies with other individuals.

Speaker 1: 9:46

And what's good about partnerships. So I interviewed this entrepreneur a couple days ago. Her name is Lisa Song Sutton and she's in different industries real estate, private equity, funding. She opened up some mailbox stores, okay, but what I found was very consistent in her business relationships and you just kind of hit on it yeah, it's the partnerships. So she would be entering, like different areas and may not necessarily be the most knowledgeable, yeah, but she would identify okay, this is an opportunity, yeah, so how can I get in this space? Maybe there's someone that's already operating in this space that has the knowledge. Yeah, missing these resources, I can come in, we can partner, there's an opportunity. So I mean, to your point, those partnerships. Actually, you know, like you said, it enriches the entire relationships, but it also allows you to kind of bring in your area of expertise. The other president does the same thing, yeah, and things kind of move a little bit faster.

Speaker 2: 10:43

They do. Yeah, whenever you actually even the playing field with your partnerships to where everyone is, cash is flowing. My rich dad named Presley Swaggerty. He taught me a lot about business. He said, liddell, in any business model, if cash flow is not flowing, there will be no business flowing. There would be no business. If cash is flowing, you have a vibrant business. So I have to make sure that the deal works well for everybody. So that's how I've been successful at being able to do that.

Speaker 1: 11:10

So you just mentioned your rich dad, so how did you acquire this rich dad?

Speaker 2: 11:16

He was actually my high school basketball coach.

Speaker 1: 11:18

And I assume you're taking like a lesson from the book Rich Dad, poor Dad.

Speaker 2: 11:23

I am, I am, but he was my high school basketball coach. His name was Precious Swaggity. You're welcome to look him up and he lives here locally in Dallas, and I saw him go from a beat-up Maserati I'm sorry beat-up Mazda truck with no AC, no heat. I mean scrambling just to be able to eat. He would actually eat lunch at the school when it broke and this was a high school basketball coach. Hey coach, barely making it. Now he's making six figures, easily high, six figures a month residually. And so I've been to see him progress. He taught me how to be a good husband, a good father and just a good person, a good man, and so I've been able to just sit down and walk with him, and whenever I have a good deal that comes about from a prior record standpoint, I say, hey, coach, I still call him coach. Hey coach, can I come by? I come by his big old estate and we'll sit down and talk about it.

Speaker 1: 12:18

He'll say, dale, do it or don't do it. So is it important? Would you also call him like a mentor as well? Oh, yeah, yeah, yeah, what's up y'all? I'm standing in the middle of the street and I'm willing to risk it all because I want you to grow, whether through paid or organic measures. Over the next five days, the audience growth challenge we're going to be teaching you podcast gifting strategy, video marketing strategy, social media, predictable viral creation strategies, the power of radio and digital pr and these strategies are what you need to grow your business over the next four, six, nine, even nine, even 12 months to skyrocket your success. So if you want to join the challenge, all you got to do is click the link below and join the audience growth challenge and join as a VIP. Let's get it. So, do you find it's important for for people to have mentorships you have to.

Speaker 2: 12:59

Mentors are good. So I would say this I said before. I said that wisdom comes in two different ways it's either borrowed knowledge someone teaches you, a mentor and or the process. Now, wisdom is balancing those two, and so, for me, I like mentors, because a mentor could tell you where to go or not to go. They see things that you cannot see because they've been there already. They've been there already, yeah, and so that's why I love Fresley and other people Matt Zapala, other guys I've talked to as well he and I kind of walk together as well. Also, there's good mentors to be able to let you know don't go there or do this and do that, which should be fine, and likewise I get them counsel as well also about a lot of your successes thus far in business in a few categories.

Speaker 1: 13:47

What do you?

Speaker 2: 13:48

feel like was some of the harder lesson that you learned along the way. Let me see All money and good money.

Speaker 1: 13:52

All money and good money, yeah.

Speaker 2: 13:53

So give us an example of that In real estate, at times, specifically when you begin to buy a multi-million type of transactions, those numbers look really good. And what happens is, when you look at those numbers, a lot of times it can be very enticing to kind of skip some stuff to get to the bag. There was one transaction that I actually did that I did not follow that protocol, so you skipped some steps, skipped some steps and I got the bag, but then that bag cost me as well also. So that taught me never forsake going through the process of vetting a deed. I'm going to write the deal the exact same way. If you don't know, invite some counsel in. Say what am I missing here? This looks too good to be true. Is this real or not? And they'll let you know in a second.

Speaker 1: 14:44

This looks too good to be true. Is this real or not, and I'll let you know in a second. Does that also go for certain clients that you may work with? It does.

Speaker 2: 14:52

Potentially work with, I would say, yeah, I'm very selective on who I allow to speak into my life and I partner with, because faith comes by hearing, and so if what I'm hearing is not fruitful, it's going to wound me somewhere, and so if someone is referred to me, I'll look at them for a long period of time, ask about them as well, like, for instance, guys me and Brandon actually met on live. Yeah, we did. I watched Brandon, I watched you for about a year and a half it's crazy when you really think about that.

Speaker 1: 15:19

It's been about that time and that's so fast like online can go.

Speaker 2: 15:22

Yeah quick for year and a half. I just saw excellence details and you were really easy to get to give out wisdom. I mean for free, I mean willingly, and I'm like, wait a minute, this cat is giving out all this wisdom for free and I'm seeing him execute and his execution is flawless, but you're always hey, I'm looking to learn more. I saw you get in a little bit with Myron Golden. I was like I know, myron, that's my dude man, and so when I began to see that, I said, all right, I can sit down and chop up with this guy. We good, we good yeah.

Speaker 1: 16:00

So recently, you know, as we are furthering our relationship, we talk a little bit and you presented me with some information about a new company that you know that you acquired.

Speaker 2: 16:12

Yes, a company called American Rounds is the first AI powered unintended retail machine, or otherwise, just an AI powered vending machine.

Speaker 1: 16:21

So I got to be honest, man. So when I'm reading this you know you share some videos with me, right, yeah, I'm understanding what's going on here I'm like this can only happen in the South. You know what I'm saying. I'm like this can only happen in the South, yeah, and if you guys haven't heard of American Rounds, you know, let me just explain it from my vantage point. Do your thing, because obviously you know, from your vantage point, do your thing.

Speaker 1: 16:46

It's, you know, you said AI power, but basically it's vending machines and I guess, like grocery stores or just you know, big, big, big, like mass shopping areas, yeah, where they make it very convenient. They do, if you have a firearm, for you to go pick up ammo, sure, without having to go to further places, stand in line, travel, very convenient, yes, and then you guys have a protocol where you can't just go get the ammo, you just check and balance. Oh yeah, right, you got to check the ID. Make sure the person you know it is who they say it is, but that happens pretty quick. And it is who they say it is, but that happens pretty quick, it does, right, because of technology, sure, and then you get your AMO and then you're gone. Wow, right. So this company, I feel like well, first of all, the product is crazy To imagine that you can now purchase ammo as conveniently as going to, let's say, you know, kroger's, yeah, you know Walmart or something you know, wherever the vending machines are.

Speaker 1: 17:49

Go there, pick up some ammo and you're on your way. Yeah, right, it's kind of like pre-Netflix when they had the Redbox. Yes, sir, remember the Redbox? Yeah, I remember that. Yeah, netflix when they had the Redbox. Yes, sir, remember the Redbox? Yeah, I remember that. Yeah, so it was like Redbox for ammo. Yes, sir.

Speaker 1: 18:01

Right, so talk about this opportunity. How did this opportunity come into fruition? Okay, and why did you, or how did you, identify this as like a good place to go?

Speaker 2: 18:13

Good question. I get a phone call from the CEO of Grant Majors. Grant Majors actually ran my campaign, okay, when I actually was running for public office, and he said, dale, I got a deal to run by you. And I was like what's the deal, brother? And he said, man, I get pissed every day. I don't got time, dale, come on. So I said, come by the house, came by the house and he said, man, he showed me this AI-powered vending machine. I was like what I said, okay, and the machine was sick, no it looks really attractive.

Speaker 2: 18:44

It's sick, it's pretty good and I was like okay, okay, I said let me make some phone calls. And so how it came to him and us it was the four largest independently-owned urban grocery stores Okay, reached out to us and said hey guys, we couriered our consumers and they asked us, and we asked them to say, hey, if you guys could actually purchase ammo safely here at the grocery store, would you be okay with it?

Speaker 1: 19:09

So it was an idea that they had. Yes, idea that they had. So they were doing some polling.

Speaker 2: 19:15

Yes, and of course the consumers said hey, oh yeah, let's do it. And so they said okay. And so they reached out to us and I just said hey, guys, it's your grocery store, what do you need me for? They said, well, we're in the grocery business, not in the ammo business. I said I got it, no problem with it at all, Because a lot of the consumers were traveling three, four and five hundred miles away just by ammo it them. I said okay, cool.

Speaker 2: 19:41

And so I don't know that much about MO. I'm a business guy, but I reached out to because Grant knew about it as well, Grant Majors, James Case was a partner as well, also Lawrence Song, another partner, and also Matt Cipolla and also my good friend Jason Hanna. And I called Matt because Matt is an old, he's a Marine, and so I said Matt, this is an idea. Man, I don't know man, Should I do it, brother? He said Liddell, what do you need to see for you not to invest? That's a great question. I was like I don't even think I'm an ammo. He said do you have a team around you? I said yeah. He said make the investment. So I made the investment Again. Wise counsel, yeah. And man, it's just taking off, man. We we're starting an additional four machines next week in oklahoma. We have two already in alabama. Yeah, we have 18 in the next uh, 60 days, uh, instead of texas as well also, and we have 60 by the end of this year. We'll go again at 300 by next year what's the downside, man?

Speaker 1: 20:37

because you you know, is it making it too convenient for consumers to acquire ammo? Well, or, like you know, what do?

Speaker 2: 20:45

you feel like the downside would be. I don't see the downside because of the fact that when you walk up to the machine, it's Like, for instance, if it's you, yeah, you walk up to the machine and you say, I to buy ammo, you can click on it on buy ammo, and it says, are you 21 years old? You guys click yes, then you go so just do a little disclaimer, and then you click continue and then you pick your ammo, no problem with it at all. Then they ask you again Brandon, are you 21 years old? Again, yes. It says putting a driver's license. You scan it up and it says you look up and it scans your face. It gives you a biometric yeah, biometrics as well, to make sure that the person on the driver's license is the person buying the ammo. Then what happens? It says confirmed, and then it gives you it's the same technology that the TSA uses at the airport, the same technology.

Speaker 2: 21:32

So what is the downside? I don't see a big downside because because how ammo is actually purchased now? It's just on the shelf. You walk in like candy, get it. Wow, it's like candy and a lot of stores. What they're doing is they're having trouble with a lot of theft. People come in, they open up boxes, taking one or two ammo and then walking out. There's no way to really track that and the lion's share of the income comes from acquiring firearms. So if you walk into a Cabela's or a Dick's and you go into that area sporting goods area you'll see the lineshow of the accidents at the table of people actually buying firearms. So you feel like it's more safe then, a lot more safe. Yes, we solve a lot of problems.

Speaker 1: 22:09

Yeah, yeah, because I mean in that way the machine's able to double check, triple check who the person is that's making a purchase, and then it's capturing the data Correct. So if there is an issue, they know.

Speaker 2: 22:21

Yes, and by law we have to collect that data. Yeah, so if there's any issue, they can come and say hey, did this person buy it? I'm sure they hear this Mm-hmm, we don't sell it at all. It's just by law we have to have that data. Yeah, you.

Speaker 1: 22:34

So what was it about that deal that you felt was a great investment? Because obviously you said wise counsel. But let's kind of think about what it is. Was it cost? Was it the technology? Because I feel like technology is really fire, right. So was it technology? Was it a combination of both?

Speaker 2: 22:58

Was it the convenience, the aggressiveness of the direction of the company. Well, it was first to market. One, of course, technology. Number two, the safety of it, because it's solving a problem, making someone's life better. Business is about making someone's life better, so it's making someone's life better. And number four, the logistics behind it.

Speaker 2: 23:14

People don't understand that. The biggest part people look at Amazon, the app you can buy easily but one of the biggest factors in their valuation is their logistics, the delivery. I just said what in the world? So we begin studying Amazon's logistical technology and their program. They deliver better than the US Postal Service, ups and FedEx combined. Yeah, that's facts, that is, and that's fire. I said, wait a minute, I'm seeing a different income stream here as well, also as far as valuation. So when I said that, I said this is kind of like a Microsoft-Apple type of situation, to where we're first to market. We expect to be probably offered to be bought out in the next 24 months. Yeah, expect to be probably offered to be bought out in the next 24 months. Yeah, probably. Say no, because I see this as a legacy play, not so much as a a quick cash play.

Speaker 1: 24:05

That makes sense so you mentioned first in market. So I think about, like tesla. So one of the things I think that enabled tesla to uh to really stand out, kind of get this lead, even even when they did an open source patent, for sure it's because they installed, like like the network. Yeah, so they had. You know, like, if you look on the maps, if you have a Tesla, if you're just researching, you're going to see they have the most charging stations.

Speaker 2: 24:27

Yeah, so it's going to give you that confidence that, hey, if I get this car, worst case scenario, I'll be able to find a way to a more effective way to sell ammo without it being on the counters, gotcha, and so we maybe even see a partnership when it comes to that with them, to where we have four or five machines there. That makes some sense. So for us it was more of being the first in the market but also being able to say, hey, big box stores, we have a solution for you. That's desktop business. We're looking at a partnership with, of course, them, potentially any gun range as well. Also, we're looking at a lot of those different partnerships, because we're literally solving a problem of theft and also people going in and buying ammo that shouldn't be buying ammo themselves. That makes some sense.

Speaker 1: 25:33

Do you feel like American rounds can expand to other parts of the country, or is it going to be predominantly like in the southern states? I think we can.

Speaker 2: 25:41

I think we get some political pushback a little bit, maybe a little bit because of the lack of knowledge. This gives us an opportunity to sit down and say, hey, this is a politician. This is how we're solving the problem to make it actually more efficient and more secure, so that you feel better as a politician as well as the consumer feels better as well to where the white people actually have access to the ammo, versus you going into a big box and just going to pick it up like candy. Yeah, it makes sense.

Speaker 1: 26:06

So you mentioned politics a second ago and you did run. Recently I did 2020. A couple years ago I did, so what was that journey like and what was attractive about you potentially having a spot running for office and stuff like that.

Speaker 2: 26:20

Well, in the government, typically government is not really ran well. It's not run like a corporation or a company. That's a fact and that's a big problem. Yeah, and so for me, I have two girls 15 and 11, and I saw where the country and the state were going from a fiscal standpoint. I said I got to step in and at least give some counsel there and help make some decisions, and so I thought it was wise for me to actually go ahead and run for it. I ran for Texas House, district 70. Very interesting type of thing.

Speaker 2: 26:52

There's a lot of selling, a lot of BSing as well, pontification, yeah, all that stuff, man, and I'm a straight shooter, give me the facts, let me know what it is. I can't prescribe the right solution with you without understanding the entire situation. A lot of voters typically look at politicians to solve their problems. That's the wrong point of view. It's kind of like I say each district is kind of a board of directors, right, and all the constituents or the voters are on that board for that district.

Speaker 2: 27:22

You're sending somebody to state or to Washington to act on your behalf of the board themselves, and what should happen is, hey, every week or every two weeks, every month, the board comes together. What you're seeing? What's going on? Run it like a company to where this is what we think is right. Let's move forward that way, but you have a lot of politicians doing their own thing, which is going against what the voters wanted. That's the natural conflict there, and a divided house cannot stand, and so I was always thinking how can we come together to have the right solution, no matter what the problem is?

Speaker 1: 28:01

You feel like it's realistic, though, like I guess, nowadays right, is it realistic for, let's say, residents in the community to connect with their you know local government to actually have problems solved? Do you feel like it's so far gone? Because I feel like, when you look at, like the government standpoint, if we're looking at the president, you know like the president, feel like you know you come through, do a song and dance every couple of years to get galvanized you know what I'm saying 100% and then get the vote Sure, and then you out. You know what I'm saying. So are we too kind of far advanced in the way that society operates right now, where it's like traditionally, how you know, maybe government used to run like when the country first started, you know, does it matter? You know what I mean. Does it make a difference? Can problems really be solved? Because I look out, I live in LA, bro, right, I live in LA, bro, right, I live in LA.

Speaker 1: 28:59

I've been in LA for like almost six years, yeah, right. So I moved there. I didn't see my first like street cleaning truck, I think at least a year or two. Wow, you know what I'm saying. Wow, there's trash everywhere, human feces, dogs are doing what they're doing. You know what I'm saying. You know there is a huge homelessness problem. Sure, right, but you know I'm not a native Californian, sure, but I've been there, right, you go downtown LA.

Speaker 1: 29:32

It's crazy, it's. If I had. You know, I'm not in a relationship right now, but if you know I'm not in a relationship right now, but if you know, if I had a girl wife and I lived there, I wouldn't feel safe for her walking at, you know, 8 pm in some areas. You know what I mean. So, living in California, it doesn't seem like things is happening. They taking taxes, the taxes is crazy. Yeah, the taxes is crazy. Right, they're going to hit you with the parking tickets and all these other fines and taxes that they can get you. Yes, sir, so it don't look like those funds are going to making it better. So I guess that's my question, like can you know local residents and politicians coexist to actually make a change, or are politicians really just looking for the bag and residents out? You know they're out of bag.

Speaker 2: 30:16

I'll answer the question this way is out. You know they're out of bat. I'll answer that question this way. There's a reason why politicians just pander Because of the fact that people want their ears tickled. They don't want the solution, so they're giving them what they want Exactly. They want to feel like there's something that's being done, something's been done, not actually do the work. Until you begin to really apply the pressure to said politician to really do some efficient work, there'll be no change at all, and that really begins on the vetting of the candidate. That's why, when it came, people asked me what are you looking for when it comes to candidate? Two things Can you read the income statement and balance sheet?

Speaker 2: 30:55

If the answer is no, get out of the way. You have any real world experience in the business realm? Yeah, the answer is no, get out of the way. You have any real world experience in the business realm? Yeah. Have you created jobs? If the answer is no, get out of the way, because we don't have time for on-the-job training.

Speaker 2: 31:09

No, most politicians. If you notice that I think 93% of politicians are attorneys yeah, yeah. No, it's facts. Att yeah, no, it's facts. Attorneys yeah, very few of them. Were business owners, business people, yeah. They'll say well, I ran a practice. No, you didn't. You were a name partner. You were not the one that actually founded the law firm and ran it. Did you pay payroll? Did you pay payroll taxes? Yeah, did you run it? Did you build a company?

Speaker 2: 31:39

Most of them just say it, which means they can pander to you. Pandering got you this far, yeah, and you're still complaining. So, is pandering working? No, it's not. So. If you're not willing to change the vetting process for your candidates, stop complaining. Yeah, you're going to get the same garbage Period. For instance, I'll go here. Some people don't like Donald Trump, don't like him. And I talked go here, some people don't like Donald Trump, don't like him. And I said to everybody I said you may not like the CEO of Coke too, yeah, pepsi too. You should buy any stock, yeah, yeah. So now what? So my thing is what policies are put in place, whether it be Trump or Biden or anyone else, who's going to be running, that's going to progress the country forward to solving problems, yeah, not prolonging problems, solving problems, actually solving problems.

Speaker 2: 32:23

yeah, Typically, a lot of politicians just put stuff out there, man, just to prolong the problem. They're really good at manufacturing problems, yeah, and then providing solutions to manage problems, which just prolongs that same problem. Yeah, yeah, yeah, that's what it is. It's a big grift.

Speaker 1: 32:36

Yeah, that makes a lot of sense. So the people basically need to come together, they need to apply some pressure, that's it.

Speaker 2: 32:44

To get a result. Just learn how to vet. They work for you. You're not serving them. They work for you. You can go to you. I reached out to a local mayor here Very popular. I reached out to a local mayor here very popular mayor, I ain't meet with you. He got back from me in $40. That's me why. You work for me, big dog. I'm paying your salary. You know what I'm saying.

Speaker 2: 33:07

When it comes to politicians, whether it be federal, county, state, local, one of the good politicians down here, he's the county judge, chris Hill. That's my dude man. I've never seen someone that, as he makes a lot of money doing what he's doing, but he'll sit down and say, hey Dad, what questions you got about this bill? And he said I'm with you one-on-one and talk about the bill, and we go back and forth. I'm like that person, that person I can get behind Transparent. Hey, dad, I don't.

Speaker 2: 33:36

My current representative in the US, keith Self Good guy, he's a former Colleen Collin judge down here. He got elected in 2022, right, and he's running for re-election against one of my good friends, suzanne Arp. It's going to be a very interesting type of race because Suzanne is a business lady and she so it's Keith. Keith has name recognition as well. Keith is famous here and so initially, when Keith was running, he was getting interviewed by a local place here and he gave an answer on inflation. I'm like whoa, wait a minute, this don't make no sense. So I'm like yo, keith, we gotta sit down and chop it up, big dog. And so he went back, studied and came back. I was wrong, keith Dale. So he went back, studied and came back. I was wrong, he or Dale, no problem, this type of one's going to solve this problem. So he and I, at one of his events, we negotiated back and forth on a deal.

Speaker 2: 34:25

So if you're wanting to get the president to change something, how can you get that done? Yeah, he said. Well, dale, I'm in the legislative branch. He gave me a symptom test. He said I can only change something when they pass a bail law. The executive branch has a lot of power. It can just do a straight executive order. I don't have that power. So I said okay, what you willing to give up, let's negotiate.

Speaker 2: 34:48

It was back and forth. After it got done, his wife said so when are you going to run again? Because we need your thinking in government. And it's just me just being a businessman and negotiating, being available, like for government. So, and it's just me just being a businessman and negotiating, yeah, what do you want me to give up? Being available, being available, man, how can we make things like? For instance, if you and I negotiate, I'm going to say, all right, man, this is what I want. You're going to say, okay, this is what I want. Yeah, well, what are we willing to give up?

Speaker 2: 35:11

Let's come to a consistency here. It's a 10-figure deal. That's my deal. Yeah, and we're going back and forth with banks, with the seller, and we actually have almost an agreement. In principle, we have to go back and forth, but a lot of the stuff that I got, without me, there'd be no deal. So I got a lot on my side. Yeah, a lot of leverage, a lot of leverage. Yeah, yeah, yeah. But yeah, a lot of leverage, a lot of leverage. Yeah, yeah, yeah. But I didn't wield it. I said, okay, I want to be sensitive to what you need to. Let's come to an agreement here.

Speaker 2: 35:44

And I always say, when I was running for it in one of the debates, brendan, they were talking about passing universal health care yeah, and I just raised my hand I said who going to pay for it? Got quiet in the room. So this this confirms for me that you guys know nothing about income statement, balance sheets. Who's going to pay for it? And this is thinking in government. We are in trouble. We're in trouble because you guys can't read a financial statement. You should be nowhere near a billion dollars, a trillion dollars, hell, one dollar. Because you know how to build it. I would say, brandon, I vote for you, big dog, why you can read the income statement and balance sheet. You can do it. These fools can't do it. A lot of them can't, some can.

Speaker 1: 36:32

Some cannot. Hey, listen. If you're looking to grow your podcast business or you're looking to leverage podcasts to grow your business, you want to tap in to the Podcast to Profits Academy. We're going to teach you exactly what it takes for you to get more exposure, to grow and scale your business or leverage podcasts so you can do more revenue. What you want to do is head over to podcasttoprofitscom and apply to work with me and a member of my team. What do you feel like some of the foundational principles that enabled you to become successful that you still use now?

Speaker 2: 37:03

Being quick to hear, slow to speak. Quick to hear, slow to speak. For me, I learn more when I'm listening. I don't mind being the dumbest person in the room. I love those areas Because a lot of the rooms that I go into I'm a smart person, so they ask me for my opinion a lot of times. So, for me, being able to sit back and just chill in the cut and just listen, understand it, and then when it's time for me to talk, then I'll talk. A lot of people love to hear their voice, hear their voice, yeah, and I say that's dangerous because then you fall in love with your own opinion. When that actually happens, you will be deceived because you are the end-all, be-all Period.

Speaker 2: 37:46

When it comes to this digital space. Guys, I consult with Brandon all the time hey man, how we do this bro, why he knows his space better than I do. Who bid for me to come in and say I know what I'm doing? Yeah, I ain't made a dime doing this man, but this dude's made six figures, probably even seven figures, doing this. So I need to sit in this man's feet and say, man, how you do this, and I'm going to honor this man with currency for his time. Black people, stop asking for the hookup. You're dishonoring someone that you're asking for time with. Yeah, honor the person with currency.

Speaker 1: 38:22

I agree, I do that all the time. I do it all the time, like even my own clients. Like, let's say, I have them launch their first digital product, I'm the only first person to buy it. I'm like yo get the link out, just let's get the link out right bang.

Speaker 1: 38:35

So listen, see, so listen, see that purse you just got. You wouldn't have got it if you wouldn't put the link out. You know what I'm saying. So it's like more so it's coming back around. You got to understand. It's going to come back around, but you know, like that momentum that's being created, it goes a long way it does.

Speaker 2: 38:55

I enjoy business, man, because I get to meet a lot of people. I mean a lot of people that people see on TV. I'm in those rooms and I sit down and talk to them, man, and it's a gleaming wisdom from asking them questions and I always honor them. I say, man, how can I assist you? I was interacting with Patrick McDavid when he first was coming out with Valuetainment, when he was building up that whole media empire, and I had been listening to his videos for a long period of time. And I said Patrick, man, you've given a lot to people for free. How can I serve you? He said let me think about it. He said come to the vault. Oh, the vault event. Yeah, I want you to vote.

Speaker 2: 39:35

You know how much it costs to go to that vault $13,000. Yeah, I was going to say like $10,000, something like that $10,000 total. And so here you go. But guess who was in that room? Robert Kiyosaki, chad Palamitani, anthony Fastow who was that? He's the former CFO of MCI WorldCom. He was in jail for fraud. I learned so much from that man. Yeah, very successful entrepreneurs. That's where I met Matt Zappala at.

Speaker 1: 40:06

Talk about that real quick, right, Because I mean, I picked up on two things there. Okay, One, you asked him how could you serve? Right, you know what can you do Because he, you know what can you do Because you put out so much value, right. And then you were willing to put some currency there, right. So why was that important and why did you see that as an area to flow currency through? And then, once you get in that space, the opportunity is out of there.

Speaker 2: 40:33

Well, I was looking to solve a problem of our internal processing. I wanted to go from A to B as fast and efficiently as possible. Patrick has done that very well when it comes to PHP and value attainment and David Consulting Extremely well when it comes to processing. So I just said, man, I need to learn this. And so when he gave that opportunity, I just said let me get in these rooms, man.

Speaker 2: 40:59

It just so happened that Kiyosaki was there and just to be able to sit down and listen to this man talk about the economy, how he thinks and I've read all things of Robert Kiyosaki, all the books. I'm a disciple of that, dude Disciple of it. So that was kind of a dream for me as well. Also, chaz, parliamentarily, he's one of the best actors on Broadway. I mean, he did a whole production, a Broadway production by himself. It's him and he killed it.

Speaker 2: 41:26

Anthony Fastow to understand how he said don't make these mistakes because this will cost you. It cost me going to prison. He came up with, he came and showed us his federal card of him actually going into prison and he read it out. He said how that actually made him feel. I met a lot of other people as well. But the biggest thing that I actually met is other entrepreneurs there, and I noticed that, out of all of the attendees to the vote, 70% of them were in real estate and most of them were mortgage brokers, realtors. Probably 1% of them were true real estate investors, and the problems they were talking about I went through five years ago.

Speaker 1: 42:06

Gotcha, yeah, yeah, so you was able to add a lot of value. I was right there.

Speaker 2: 42:09

So we had. I was there for four days. I got four hours of sleep per day Makes sense and I was so tired I got pitched 25 times for deals, 25 times. After the event was over, right, everybody came up to my suite. We had a post-conference there. People just asked me a whole bunch of questions. My whole place was full. I was asking questions and then I got to go, of course, to Patrick's house, which was great. We had a good time there. I met a lot of people there also, so it was pretty cool to say, okay, all right, lord, I've been through a lot of these problems, so I was able to get wise counsel there and also receive counsel too. Yeah, and that's why it's valuable to be in those rooms and to invest. Yeah, yeah, proximity is power. Who are you around? If you show me your network, I'll show you your future 100%. It's real simple, yeah.

Speaker 1: 42:58

Oh, so Liddell 2024,? Right, it's presidential year. Yeah, right, normally during presidential years, the economy fluctuates, sure, heavily. Right, apple just released this VR thing, right, so that means AI and VR is being more concentrated. Right, you got all this deep fake technology. Yeah, right, a lot of online scams, right, a lot of people are just afraid right now. Right, I feel like fear is starting to brew. Right, inflation is high.

Speaker 1: 43:27

So this season, if you're a startup entrepreneur, or if you're an entrepreneur looking to grow your business, or maybe you're someone that's nine to five and maybe you, you know, you, you you want to get a secondary income. Right, because you don't want to just rely on, on, the corporate income. Sure, what do you feel like people should, um, prepare for? Uh, maybe study, maybe, um, uh, maybe some energy for them to get around? Because, because I feel like now, you know, it's not covid time, but we're entering a different type of economic you know, energy, right, different type economic time. There's going to be a lot of changes by the end of the year so now you're talking about what business?

Speaker 2: 44:09

what you're talking about, what should people be looking at to?

Speaker 1: 44:12

safeguard. So so so they don't, um, you know, let's say, be taken advantage of by, you know inflation even going higher, or you know bills increasing.

Speaker 2: 44:24

Sure, I would say, more than ever, people need a side hustle, side hustle Need that. But learn how to turn a side hustle into an enterprise right, don't create a job, create an enterprise so people can plug and play into it. I think the top three business models are the following Number one, of course, I'm going to say real estate, because real estate is a tangible asset.

Speaker 1: 44:47

But from what I guess because real estate is very vast you can do a lot right? I feel like most people thinking about real estate think about just being an agent. Sure, so like what specifically? I'm talking about being a real estate investor.

Speaker 2: 44:58

Investor Got you. You're actually investing in real estate Right now. Real estate agents and mortgage brokers are really not doing a lot of their interest right now because they're getting killed right now Because there's low. There's low supply on the market, so they can't sell anything, or times Rates are too high. There's not enough supply as well and prices are coming down. Yeah, as long as there's a market.

Speaker 2: 45:21

So I would say real estate, in other words, you become a real estate investor. That can be done in a variety of different ways. Why I say real estate? Because it's tangible. It can't be duplicated or manipulated at all. If you buy right with the right rise counsel, you can make a lot of money. That's number one. Number two, it's going to be financial services. Financial services creates more millionaires than any industry on the planet. So we're talking about, like insurance, life insurance, life insurance. The reason why is because people have a 401k IRA, ira 403b, and they move that money over from those over to annuities, over into life insurance. You can make a significant amount of income doing that. For instance, my good friend, matt Zappala nets $2 million a year Easy in that. So they create more money than anyone else as well. Number three network marketing.

Speaker 2: 46:10

That's probably the easiest thing to get into.

Speaker 1: 46:12

But you know, that's the one that they say is always a scam, though, and I would say really tell me how.

Speaker 2: 46:18

Yeah, that's like the narrative. I know it's the narrative. Yeah, it's the narrative. Well, my rich dad makes $500,000, $600,000 a month in network marketing. That's residual. Network marketing is probably the fairest business model on the planet, because you can be sponsored by somebody, outperform them and make more money than your sponsor. Yeah, facts, that's called being fair.

Speaker 2: 46:39

Now people say it's a pyramid scheme, Really, and they're talking about the structure of it. I said okay, then let's look at your corporate structure. That's your job. Well, does the janitor make more than the CEO? No, no. What about the manager make more than the CFO? No, so that's a pyramid. But you're okay with that one though. Yeah, You're okay with that one. Mm-hmm. But when it comes to network marketing, because of the fact that, yes, people have done a bad job in the past Everybody pitching it, they really have. That's why I respect Presley. It's because he's done it the right way. That's why good mentorship, wise counsel, is so pivotal, because you get under someone like a Presley or Randy Hedge or Halton Buggs as well also my cousin as well to where I mean you make it. I've seen people making millions of dollars a month.

Speaker 2: 47:28

Yeah, bob Proctor talked a lot about network marketing, yeah yeah, it's just man, it's the fairest business model because it evens the playing field and it teaches you business skills. Right, business skills brings the currency because you're presenting value. So I would plug into a system whether it be network marketing, whether it be financial services or real estate that teaches you business skills, that you can go out and then expand your business, your enterprise right, that's what I would do.

Speaker 1: 48:00

And when you throw in the internet, learn about digital products. You can marry the two and then you can move a little bit faster.

Speaker 2: 48:10

So you can bring on somebody like Brent. Yeah, I say hey, man, I'll montage this thing.

Speaker 1: 48:13

Yeah, because I think about, like when I was in real estate or if I like Brent, yeah, I said, hey, man, I don't mind touching this thing. Yeah, because I think about, like, when I was in real estate or if I was getting into real estate right now, I would just give away something for free. Every time I would have a channel. You know, I would build these relationships. I had a conversation with someone maybe like two weeks ago that was in estate and we was talking about you know, the average realtor might make, let's say, 50, $60,000 a year. Yeah, and I'm like and I did this too when I was first, when I was an agent right, yeah, you'll close on the deal and that relationship that you spent three, four, five months developing. It just end, you don't even you know, yeah, right, the real estate agents that keep the relationships they do better, yeah, obviously.

Speaker 1: 48:58

But think about this if, like you know, if I helped you close down the house right, I'm an agent help you close down the house you and I have been rocking for four, five, six months yeah, right, there's a no-like trust there. You might just be hitting me up Like what you got going on, yeah, this weekend, right, um, but what else are you gonna need? Like, obviously you need a home or you need to sell the home, sure, but what else does that home need? What else do you need? You might need a roof at some point, right. Might need windows, yeah, plumbing. Electrical, yeah, solar, yeah, landscaping. You know what I'm saying? Um, hardscape, yeah, uh. Life insurance, yeah right. These are all mobile car wash. These are all different types of relationships that an agent can acquire, correct, right, and you can continue to serve your customer. They can be a customer forever.

Speaker 2: 49:48

Right and they'll be the go-to. Exactly that's what Matt Sopala's doing with his life insurance agency. He has a lot of mortgage brokers. A realtor's coming to him and he said, hey, add this to your tool belt. Yeah, add to your tool belt.

Speaker 2: 49:59

That's it, so people will be able to write insurance policies for people, which is great. And they'll say, hey, you have a house, hey, I'm trying to sell my house, oh, no problem. So now you've made two commissions Very quickly, and these commissions have been around from $2,000 to $20,000, $30,000. And that's changed somebody's life. And then you take it online.

Speaker 1: 50:20

Oh my gosh, you start your channel. Hey, listen, if you're buying a home, boom, top five things to think about after the purchase. Correct, you know I'm sitting right here with Liddell. He's an expert investing, Sure. So as you acquire, you know you can pull equity out. Get with Liddell, maybe you can invest that and get a second home. Now this new home can pay for the first home, Right, and you just stop putting that information out. Use all these platforms. You'll be a category king or queen in your city town.

Speaker 2: 50:48

I can give you two examples. One in real estate. What we're about to roll out is something called the Cash Flow Club, and what that is. It's a small new community of individuals that are active in real estate. Yeah, but they are asking us for counsel when it comes to training. I just said, hey, my time is limited, but what if we ask something for you on demand so you can log in anytime you want to to go get training?

Speaker 2: 51:12

Matter of fact, I'm going to give away the first lesson to you for free, which is going to be how to buy your first property in 90 days For free. We talk about everything. Make it as easy as possible for you to walk through as well. Also, the exact same time, I'm going to teach you how to, in the course, how to locate your first deal, but no wholesale, wholesale deal. And also, if the deal makes sense, bring it to us. I'll fund it for you and we'll profit split. Yeah, so what? That cost you 99 bucks, yeah, that's it. So now you have a person that can bring you the money the banker, yeah, wise counsel to have you put your company together as well as the deal together, right?

Speaker 1: 51:56

And I'll also counsel you on how to find the deal. Where's the loss? At no loss. The only loss is inaction. That's it Not doing it. That's it Because that $99 you're going to waste anywhere.

Speaker 2: 52:01

That's it In network marketing. A company just rolled out something that's rivaling health insurance and what's happening is they're saving people 80% on their health insurance, literally with the same coverage, and this company's willing to pay 20% out residually per customer per month. Yeah, yeah, and they're killing it.

Speaker 1: 52:22

You're going to have to learn with them. They're killing it. I'm going to have to learn about that.

Speaker 2: 52:26

I said what in the world? And so we actually ordered it as well. I said I'm going to check this out. Man, I used Presley Pres. Man, I use Presley Presley. He actually introduced me to it. He was paying per month by himself, $1,500 a month On insurance, on insurance, and his wife was paying, I think, $1,300 a month. They were paying $2,000 a month for Blue Cloth, blue Shield. They switched over to this new provider Same coverage, same everything $500 a month for them both. That's crazy Sick. I just said what in the world? We're paying for our entire family Me, $500 a month for all of us. We're going to boost you for $500 a month. You're looking at about easy $2,000, easy, easy. When that does it, that solves the problem for the business 100%. There's no burden on the business at all. Period. You take control of your health insurance, while you get better coverage for a fraction of the cost and you're paying for it, which means you take home more money on your paycheck. Yeah, it's real simple.

Speaker 1: 53:27

And it creates instant opportunity for savings investing. Yes, you know, maybe you want to take the family on a trip. Maybe you want to take the family on a trip, exactly. Maybe you don't have an emergency fund. You got one now.

Speaker 2: 53:36

Got one now, man, you know when you look at it like that Put $1,500 back in your pocket per month. Mm-hmm, that's crazy. They are exploding right now. Yeah, it is crazy man. So again, there's opportunities out there.

Speaker 1: 53:49

You just have to take action, yeah, yeah. So I want to talk to you a little bit about the mindset, though, right, I love it Because, obviously, when you started your journey, it's not the same mindset you have now. And as you're starting to transition, to continue to grow, what enables you to fuel your mindset? Remove blind spots you know what I'm saying maybe evolve your paradigm.

Speaker 2: 54:11

What are some of your go-tos? Typically, I try to read for 10 minutes a day and I did the math. If you do 10 minutes a day, seven days a week, every month, that is equivalent to, I believe, three and a half hours of credit hours. At a, three and a half credit hours, I'm sorry, that's three and a half years of the university, 12 months. So I said, wait a minute, just 10 hours a day, tell me 10 minutes a day. I can do that Easy while I'm driving somewhere, and so I do that every single day. I love reading the Bible because of the fact that I believe in Romans 12, 1 and 2, which is transforming your mind, renewing of your mind, and there's a lot of business principles there as well that you can implement there as well. So those are my two go-to things.

Speaker 1: 54:57

So are you doing 10 minutes of the Bible and 10 minutes of another book.

Speaker 2: 55:01

The Bible is about part of anywhere from 30 minutes, anywhere from 20 to 30 to 45 minutes a day.

Speaker 1: 55:07

So the Bible, 30, 45, and then you have another book. You're doing like 10. So you're doing, let's say, about an hour study, mm-hmm.

Speaker 2: 55:12

Let's say about an hour study, mm-hmm, okay, exactly. So my goal is to at least read, I think, because I like audible books, and so a typical book is about two and a half hours. So I can probably read one book every two weeks, so I'll just pick somewhere around there. Yeah, so probably two books a month, and I love reading Bible. I love chopping that thing, just chopping it up. Love chopping that thing, just chopping it up. Chopping that thing up man, and just having a good time there. And also I'm trying to buy back my time.

Speaker 1: 55:40

Okay, in other words, this guy by the name of Dan Martell, you and I spoke about him Actually, yeah, after that I lied with him, I actually ordered one of his books. He calls it.

Speaker 2: 55:49

Audit Transfer and Feel Audit transfer and fill Audit what you like and what you don't like, what you're good at, what you're good at, what you're not good at right and what you don't like, what you're not good at. Transfer it to somebody else, right, and then fill that time. Fill that time with something else to work on the business, not in the business. And so I've learned a lot from him. He and I have been DMing back and forth as well also, which is good, good teaching, good stuff. I've been able to apply what he's taught in the book already and I've been able to cut my work hours down so much. But I've got more work done.

Speaker 1: 56:23

Yeah, I feel like you work less, you get more money.

Speaker 2: 56:26

Yeah.

Speaker 1: 56:27

Yeah.

Speaker 2: 56:28

That's me.

Speaker 1: 56:30

Man, that's great.

Speaker 2: 56:30

And then family right, I'm a big family man, brother. I have two little girls 15 and 11, and one is going to begin driving next month. So pray for me on that one. Are you going to get her a car? Sure, she has a car. Okay, she has one. And so I really want to invest that time with them.

Speaker 2: 56:52

I was asked to run for two offices, one local and one national office. I said no to them all Because my kids, my wife and my kids want more of my time. So I will never sacrifice time with them if I don't have to at all. If I do, I tell hey guys, just for a short period of time, are you guys cool with it? They say I'm cool with it, no problem, and we'll figure out different ways for me to still pour into them as well, because it doesn't make sense for me to give to the world and sacrifice my house no, 100%, it doesn't make any sense at all. So I have to talk with my wife. For me and my wife we typically try to talk every night before we go to bed for about an hour. How was the day? Talk to me, what's going on in your world For my kids, I try to get it in with them one-on-one 10, 15 minutes a day, because they're teenagers, they're like Dad, you ain't cool, no more.

Speaker 1: 57:42

I'm cool, but you're not cool.

Speaker 2: 57:43

You only need like five minutes. Yeah, no problem, and that's fine. I get in with them. I'm beginning to train my 11-year-old because she's in tennis now and cross-country, so we spent a lot of time there also. So it's really investing those times with them, because in two years my 15-year-old she'll be out of the house and my 11-year-old is seven years away. So I'm like here we go, here we go.

Speaker 1: 58:05

So that's it, though. So you feel like your family asked to see your success.

Speaker 2: 58:09

Oh yeah, they're the reason. That's who pushes me forward. It's my wife. I tell everybody my wife is my life, Gabrielle my 15-year-old. She's my heir. Isabella is my mind and we had a son, which we lost. He was my heart. Sorry to hear that it's all good, it's all good, but I call my wife and my family that's my life. That is my life. Man, I love marriage. Man, I love being a dad, I love all that Is your revenue stuck.

Speaker 3: 58:38

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Speaker 1: 59:01

Do you feel like the next transition for you in business is now? I mean you talked about growing American rounds, obviously always looking for different opportunities. You're going to be helping entrepreneurs right, especially with this real estate group. Is there other areas you're looking to get into that you have yet to get into, or you know what are you thinking about?

Speaker 2: 59:22

I think that I may make a mark in the network marketing industry as well, also because that's easy to get into the real estate and if I could assist you in getting the bag there right and you begin to increase your cash flow, it's easier for you to transfer over to real estate, so making it easier pathway for people to invest in real estate.

Speaker 2: 59:40

I made a lot of my money in private equity finance and real estate, so private equity through network marketing, through that cash, is an easy way to get that done. That's how Presley did it as well also, so being able to do it that way, which is pretty good, and I'm really in love with creating opportunities for other people to plug and play into, because most individuals are not thinking of the worst case scenario. They're not. They're wanting to talk to politicians and solve their problems, or they're just on Instagram or social media all day long. I can tell everybody where the economy is going. Guys, it's going to be a very rough two or three years. Yeah, it really is.

Speaker 1: 1:00:17

But that's why I was asking you earlier about, like, what do you think people should do, as we're kind of moving towards this year? So I think you know you mentioned that side hustle. The side hustle, yeah.

Speaker 2: 1:00:25

You're going to have to do that man because unfortunately, the cost of goods is going to sit back and bitch him on a complaint, or are you going to counter move? So for me I'm like here's a counter move, it's a potential counter move. Do what you do there, if not, stop crying. Yeah, it's that simple.

Speaker 1: 1:00:48

What else do you feel like you want to leave the people with Any books you recommend.

Speaker 2: 1:00:54

Oh, good question. I would say here I give you, I give you probably five books, let's do it. Number one I leave this Rich Dad, poor Dad, by Robert Kiyosaki. That's a classic. Do you read books too, sometimes?

Speaker 1: 1:01:07

yeah, I do.

Speaker 2: 1:01:08

Number two Buy Back your Time by Dan Martell, that's a good one. Number three, I would say Be, do have. By Precious Swaggett my wrist, dad. Four Faith Made Millionaire by Matt Cipolla Where's that one go? Faith Made Millionaire. Faith Made Millionaire, yeah. And then number five, I would say the Grit Factor by Logan Stout, that's a good friend. By Patrick McDavid Choose your Enemy's Wife, that's the newest one.

Speaker 1: 1:01:38

You read that one already. I'm reading it now. Okay, cool.

Speaker 2: 1:01:41

That one's good, patrick man. He's a rare breed. Yeah, he's a rare breed man. He's one of the most methodical thinkers that I've ever met in my life. He and I kind of think the same, so to speak. People are like man. You kind of I said that's how my mind works, and so we got to see things coming before they come a lot of the times. But it's because we seek wise counsel. We have people around us that help us make decisions, which is great, and so anything Patrick comes out with that makes some sense. I'll read it, yeah.

Speaker 1: 1:02:11

Good guy, yeah, and I see how he's a lot just far like his content, like he's spending a lot more time talking to like heads of state, political figures.

Speaker 2: 1:02:18

Yeah, you know what I mean. I'm making a pretty nice splash in the media Aries 2, through podcasts. Yeah, I mean, you bought two. Yeah, look where we at, bro. Yeah, yeah, this is one of the studios, man. And so really begin to brand up, to bridge out that media content. And so, okay, how can we take a whether it be a political issue, economic issue, social issue, lean in reason together, unpack it together, infuse wisdom into that thing and prescribe the right solution?

Speaker 1: 1:02:48

That's what I do. It's important, man, because I feel like you know, and that's also like, if you look at it from a business standpoint too, that's one of the things that kind of keeps a business like maybe you know staying out where it is with the revenue. It's not because you necessarily need to do something different. Sure, you just need to find more of your ideal. You know customer profile, they got to find you. You got to be more findable, that's it.

Speaker 2: 1:03:12

You constantly on that. You're like Dale, you give out such good stuff, man, how can I find you? I'm like initially I was like that's a good question. He's like that's a problem. Yeah, we got to be able to find you. You, patrick, matt, even Presley, are very good at finding them. You can find them fairly quickly. But also you're really good at what I call those autoresponders and text messages. But also you're really good at what I call those autoresponders and text messages. You have a good back office to where you're always front of mind all the time. That's called the mastering of following up, but you have it on autopilot. I'm like this is pretty cool. I said I've been slipping here. Man, let me go ahead and get that right, bro.

Speaker 1: 1:03:51

Get that right and with AI, a really good CRM. You know you can buy your time back, fill in those spots and then still have people feel like you're giving them touches Correct, so like now, the things that we're kind of working on too with the automation is like adding in voice, so it's like you send me a message. Hey, what's going on? It's Brendan.

Speaker 2: 1:04:13

Yeah.

Speaker 1: 1:04:13

I saw that you did XYZ, excited to have you here. Yeah, here's a free such and such. Yeah, there might be seven seconds right, so adding in voice with the workflows and automation. It's great, man, it's like and with AI, you know like now they have a friend of mine sent me something. This might even be fire for you. Uh, for what you can be doing with the real estate group. Yeah, you could train an AI model to learn your patterns and it can become like an AI coach. So then it's like, whatever questions people are asking in real time, the AI model will learn you and then will respond, as is you, and give that value. That's great.

Speaker 2: 1:04:51

I like that man. I want to see that brother. I like that man. Good stuff. Yeah, I was just introduced to that a couple days ago.

Speaker 1: 1:04:55

I like that man, I want to see that brother. Yeah, I like that man, good stuff, yeah, good stuff. I was just introduced to that a couple days ago, so it's something I'm going to mess around with. But you know, like that's crazy. I mean, if you think about it, have you seen? There was a couple of them, I think Joe Rogan had an interview, but it wasn't a real interview. It wasn't a real interview. It was a whole AI. It was a deep fake. Whoa, yeah, but it sounded like him, it looked like him. Wow, you know what I'm saying? Yeah, so that model learned his cadences and obviously there's so much information out there so you can feed it. So it kind of knows how you would, how you dog changes. Yeah, ooh, so that's kind of Thank you too. You can use it for the dock side. You can, bro. We're talking about from an educational standpoint.

Speaker 1: 1:05:36

Yeah, you can From a scaling standpoint for being able to serve, because nowadays it's like okay, so yesterday, right, I, actually a client has this new software, yeah, and I was testing it out, yeah, right. So I'm like, okay, let me kind of like you, let me spend some money. Let, okay, let me kind of like you, let me spend some money, Let me get in and kind of see how it is. Yeah, because if I'm going to refer it to, I want to see how it works. Yeah, and I got to a point where I was stuck, yeah, and it's probably because it's new. So it was like a little glitch, yeah, but it's the weekend, yeah, right. So they got the answer me, but it's not able to give me real answers. It can only give me what it has been programmed. So then I'm like, well, now you got a gap, so you got two days of. Someone has to wait to get a response because it's Friday, they can't. I got to wait till Monday.

Speaker 1: 1:06:33

So if you have a good AI model that can kind of learn your cadences, not just prompts, it can kind of bridge that gap, solve that problem. Or obviously you can hire a VA to kind of do the 24-hour stuff. I like that man, I like that a lot. I do Good stuff, man. Yeah, I think AI is going to be. It's a great space to be moving forward, but forward, but if you learn, it's kind of like the same thing you talked about with solutions If you learn, if you learn like some of this tech right, you're already going to make yourself more valuable because you already know how many more people that are in your same category or maybe want to get into the category, that don't even know that it exists.

Speaker 2: 1:07:11

Yeah, I think AI is a great technology to normally use. Of course we're using it in American rounds, which is great. But with any good technology you have to have that wise counsel to be able to the wisdom, to be able to say is this effective or not? But using it from an education standpoint, that is phenomenal. That cuts time down so much man. You get a lot more. I think AI has allowed for humans to be humans, yeah, to be more creative man. I agree. I love that about AI. Yeah, If you use it the right way.

Speaker 1: 1:07:43

Yeah, you can't be afraid of technology, because it's going to be here. It's the same thing with the internet Now look, it'll be here. You're right, brother. Social media Now look, it's commonplace, right. It's commonplace. It is man, so I'm going to end on this. Investments you got any other investments outside, like stocks, crypto?

Speaker 2: 1:08:06

I'm looking at crypto right now because of inflation, so to speak, but now the federal government has regulated crypto, so I got a little my attorney's looking at that. I don't really invest in any stocks at all. There's just nothing wrong with it at all. I like tangible stuff, which is fine. I buy gold and silver read a lot of silver not to make money but to hedge against inflation, as well so I stick to tangible assets like gold and silver, real estate and crypto at some time.

Speaker 2: 1:08:29

Yeah, man, it's been great talking to you bro. Yeah, before we leave, man, you know you can't come down to the deep town, my town, man, without nothing. Hey, man, a little gift from my partner. Let me have some wine. Oh, okay, word, this is great. This came from my wife is from Del Rio, texas.

Speaker 1: 1:08:48

They have their own winery there. What's your wife's name? Her name is Cynthia, cynthia, thank you so much.

Speaker 2: 1:08:51

And it's an old, it's a very old they've been.

Speaker 1: 1:08:54

So San Felipe del Rio is a place. Yes, okay.

Speaker 2: 1:08:59

I got you, but it's cool there. Man they love it. Man they have their own, their own wineries, wineries it's 1825, man, it's since 1825. Yeah, Damn, it's long time. And also we ain't done baby. You know, I couldn't see it without having this here, man. Y'all see that thing. Ooh, look at that. American Rounds man. You got that there. They have the on the back too, man. That's all for you.

Speaker 1: 1:09:20

Man, Bro, listen, you should have gave me an American Rounds hoodie Because it's freezing in Dallas. Hey man, I ain't got no hoodies man so.

Speaker 1: 1:09:31

I had to give for sure, man. Yeah, man, listen, you guys need to tap into American Rhymes. We have a link below and actually you gave me a few videos For sure, so we're going to make sure there's a video in this episode so you guys can check out that commercial. Yeah, man, this is dope man. So this is a company, obviously, that you talked about your owner of People are going to see way more of, oh yeah, and you know it's leading the space, right.

Speaker 2: 1:09:55

It is Right, it is. It is man First in market man Very proud of it. Man, I call it. I'm a Microsoft company, I'm just saying something.

Speaker 1: 1:10:02

Yeah, this is nice man. So listen you guys. It's been another episode of the Honor Pursuit Podcast. This is amazing things. Can we put the link below for the real estate group? I got you, man, no problem.

Speaker 2: 1:10:15

I got you. Yeah, I got you.

Speaker 1: 1:10:16

So if you guys want to tap into that kind of be in wise counsel, learn more about real estate investing. You know, no matter where you are in your journey. There'll be a link there below. And is there anything else?

Speaker 2: 1:10:29

you want to leave people or how can they follow you platforms? I would say I can leave you with this here. You're always one decision away from changing your life, just one decision away. So take action, don't be paralyzed by analysis. Just take action and keep following my man Brandon. Hey man, appreciate you For sure, baby.

Speaker 1: 1:10:50

See you on another episode. Thanks for watching.